Should you join a mastermind? Getting around like minded people can be a major accelerant to any business, but how do you sort through the good and bad groups? What's best for you? I chat with Hunter Ballew of Roofing.com and RepCard about leadership, and how to understand the pro's and con's of niched groups and Roofing focused groups.
Chad Diller of https://www.landscapeleadership.com/ Chats with me about why most Referral Programs fail, and what to do to fix it. Extremely detailed, killer consulting, all in a half hour listen! Do yourself a favor, finish the whole thing and take lots of notes!
I see one thing that ties many of the roofing companies that get over 5-10M together, and that's a Roofing Business Integrator! An Integrator is a detail-oriented operations person, we talk through how to find one, how integrators and visionaries can get along, and why this may be the missing ingredient to your next level growth! Hardline's Site: https://hardlinesc.com/
How does lead generation compare to marketing your brand / building a brand for roofing companies. We talk about what works, and how to think of your marketing efforts. From the perspective of two very experienced roofing marketers. https://hitedigital.com/bradley
We sat down with Karine Woodman, the brilliant entrepreneur behind 24 Hr Bookkeeper (just for contractors) and asked her about how to fix issues with cashflow in roofing businesses. She didn't hold back. https://24hrbookkeeper.com/
Joseph Hughes of contractordynamics.com talks us through the common mistakes he sees people making with Facebook ads, and how to remedy them: An intelligent marketing manager at a contracting company in California asked me that today on a Zoom call. Figured I’d be generous and share with you too #1) Low Lead Quality - this is solved by doing a few things: creating content that positions your company the way you want your market to perceive you, distributing content to make people aware of your b...
How can we fix the relationship between marketers AND contractors? It feels broken sometimes, particularly when you look at the angst from contractors in Facebook groups. We share what we think might be going on, a Better Way. Roofer Marketers Website: https://roofermarketers.com/ Questions: How do you have Appropriate Expectations with a marketing or Lead Generation company? What’s the Marketers fault? What’s the sales process’s fault? What’s the difference between Pay-Per-Click, and Pay-Per Le...
John Dye is a Supplementing King, and runs The American Contractor Show, and has been inside hundreds of contracting businesses learning about what works and what doesn't, we chatted about self-respect and authenticity as well as what creates success, and the meaning of success. Check out their website & show! https://www.americancontractorshow.com/ Some of the questions I asked: You’re regularly inside a lot of companies - What’s the difference between a successful company? And one that’s n...
I sat down with David Taggart, none other than The Roof Papi, of A5 Roofing, and talked to him about his new venture (and the hardest parts about starting a roofing company.) Here are some of the questions I asked: What are the 3 Hardest parts of starting a roofing company? 1. How do you pay yourself, and how much do you pay yourself? 2. How to market to people in the wintertime / or other off seasons 3. Work / life balance - you can’t keep everyone happy… What are the most important decisions? ...
The weather tracking of the past is long gone. Derik Kline shares the secrets of the future for finding hail hits, and avoiding non-value added work. The Timeline + Outline of some of our discussion: - Pre-1995 Leaks - 95-2007 - Noah, Storm Prediction center - 2008- Hail Map (Max Hail size) - 2013 - Dual Pole Radar, Competitors are software companies, no weather companies - What is it now? - What’s next? - 15 roofs that hail damage. Weather technology next. Avoiding non-value added work. Hailtra...
Some of our notes from the episode: This might feel like a ‘soft’ topic… You might think this doesn’t effect your bottom line. Having a positive mindset will effect every thing you do for positive What is the real cost of a Negative mindset ? How can you have a positive mindset while leading a roofing company? When something real + negative happens in your personal life- how do you avoid that bleeding in? - Exercise w/ best friend at 630 - Work is work - separate them. Work is not my life. How c...
Mistake #1 - Not having a compelling vision to get excited about. Mistake #2 - Owner not having been trained in sales themselves. (You have more authority to stand on - be respected) Mistake #3 - Putting your best salesperson as the sales manager Mistake #4 - To grow you need to hire more sales people - (sales support) Mistake #5 - Not knowing your numbers (your closing ratio, your pipeline, your selling cycle) Mistake #6 - Not having a strong culture of prospecting. Mistake #7 - Thinking that y...
Not everyone is meant to be a marketing manager, and it takes a certain unique set of skills. Greg Cadwallader from Secured Roofing and Restoration in Florida talks about key efforts, what to look for, and what to do with your time if you are a marketing manager or assistant for a roofing company to level-up the company.
We want to make it easy and just state: The Ideal Marketing Budget is 20% for Google Ads, 20% for SEO, 20% for Angi Leads, Thumbtack or Other Lead Aggregators – and the rest for marketing manager, print materials, video marketing and other miscellaneous efforts. But REALLY - you should assess what has worked for you in the past, and how could you double down on that. We talk about these things in detail in this video with Josh Swisher.
Love Angi Leads? Sound off in the comments! Had a bad experience? Share that in the comments. Besides $35-$85 bucks a lead, for leads that also went out to 3 other companies that you have to compete with – the real cost of Angi Leads is that it can drive your prices down and your customer service may suffer?
I talk to Dallas Werner of First American Roofing who breaks down the pro's and con's to different Roofing Sales Comp Plans: 10/50/50 split OR… 10% of the total collected A Better Alternative? This is his preference which he explains in detail: % Of the profits - Based on the margin amount (40% margin not mark-up, after we take out an overhead percentage.) Once its taken out… sales rep get 40% of that profit. First American Roofing's website: https://firstamericanroofing.com/ Our Website: https:...
Did you know that 91% of people say that will send a referral… and only 11% of people only ask for a referral! Drive more leads with a platform that allows you to incentivize them easily for contractors – https://www.getthereferral.com/
Jim Johnson of Contractor Coach Pro talks about 5 keys you need to master before high-performers will want to work for you. Some of them are very challenging. For more – chat with CCP: https://contractorcoachpro.com/
Digging into the questions about how to do this! Great interview. Grow your roofing business with a system that has been proven to generate higher closing ratios and increased profit margins: https://www.restorationreferralsystem.com
In this episode Tim connects with Blake Suttle from TotalScope to talk about how to make your roofing company more profitable. Check out what Blake and his team are doing: https://totalscope.com/ https://hookagency.com/
In this episode Tim connects with Katelynn Strawmatt from Paperboy Marketing to talk about the 10 elements of an effective flyer. Check out what Katelynn and her team are doing: https://www.sumoquote.com/ https://hookagency.com/
We sat down with the legendary Dustan Biegler of Apple Roofing to discuss some of the biggest bottlenecks roofing companies find themselves in, and how to navigate them.
In this episode we talk with Tommy Mello about using all of the tools at hand to find the best employees out there.
In this episode Tim connects with Ryan Shantz of SumoQuote to talk about how to get higher-ticket remodeling jobs.
In this episode Tim connects with Jeff Wraley of Groundwork to talk about how to qualify leads sooner while reducing the time wasted chasing bad leads.
In this episode Tim connects with Shawn Hill of NiceJob to talk about using the voices of your customers to refine how you are projecting yourself and your brand.
In this episode Tim connects with Nick Peret of Summa Media to talk about the impact that technology can make on your business, regardless of the size of your business.
In this episode, Tim connects with Thaddeus Tondu of HVAC Unleashed Marketing to talk through some basic strategies for making the most of your summer season. We go over good leads vs. bad leads and talk about diversifying your product listing.
In this episode we talk with Jeffrey Mosler of Nexa about handling staffing and understanding how the contrast of highs and lows in the busy seasons can play a huge part in deciding what help to implement into your business.
In this episode Tim talks with Patrick Kiessling and Lyle Blanchard of RedboxPlus, a rolloff dumpster company out of Minneapolis MN, about how their company tackles the subject of solid etiquette and catering to their customers as well as the customers of their customers. Check out the services of RedboxPlus here: https://redboxplus.com/ https://hookagency.com
