✓ Find a topic you want your website and brand to be associated with in peoples minds and the algorithm ✓ Find something you want your team / or yourself to learn more deeply about, and speak to more confidently ✓ Create a large piece of content - known as a hub post - by osmosis other pieces on this topic will rank better as well, in including landing pages ✓ What would you do if Google didn’t exist, how would you promote this piece? Videos, social posts, or influencers? Do those things ✓ When ...
Jan 27, 2020•13 min•Ep. 61
✓ Identify the ones they have with Semrush or Ahrefs ✓ Use the format they have - list, 40-60 word paragraph, table, ✓ Match the structure, use “inspect element” in the browser to see if they are using any special formatting or schema markup ✓ Add in synonyms and bold the keyword phrase ✓ Ask the question with and h2 or and h3, and answer it underneath with 40-60 words ✓ Use authoritative / confident language ✓ Cite credible websites in your content ✓ Look at the “people also ask box” and answer...
Jan 18, 2020•13 min•Ep. 60
✓GMB checklist ✓At least 5 reviews and respond to every single one ✓Information consistency ✓Make sure everything is visible ✓Schema to feature events in serps ✓Make your site mobile friendly ✓Geographic anchor text ✓City Landing pages
Jan 12, 2020•11 min•Ep. 59
I run through each with an example – based on the topic 'kitchen remodeling' - but you can try it for yourself on whatever topic you'd like! ✓ Suggested Searches in drop down when searching on Google ✓ People Also Ask Boxes on Google ✓ Quora - search the topic ✓ Answer The Public - https://answerthepublic.com ✓ SEMRush ✓ Ahrefs.com and pop in a competitor into site explorer / the first result after searching a hunch ✓ Google Keyword Planner - Add the topic + the site
Jan 05, 2020•12 min•Ep. 58
Matt Diggity - Indepth articles + remarking Brian Dean - Push on your current email list Britney Miller- Repurpose top content Larry Kim - chatbots Will Reynolds - It’s all about good work Tim Soulo - Educational content / youtube John Lincoln - Content + paid promotion Matthew Woodward - Competitions / Giveaways Full Post: https://hookagency.com/get-more-leads-now/
Dec 29, 2019•11 min•Ep. 57
Eric Johnson of YouBetcha joins me to give his best tips on video marketing for 2020, and how to get the most out of video. ✓ How to use video in sales ✓ How to use video in employee onboarding ✓ How long should a brand video be? ✓ How long should your content marketing be?
Dec 20, 2019•20 min•Ep. 56
Pure Practical episode (quick episode/ just the meat & potatoes) ✓ Text to image ratio – Ensure you’re not hitting them with wall-of-text ✓ Content legibility – 800 px across, 19 pt font, line-height to space out text vertically. ✓ Adding bullet points and headings to key pages ✓ Page speed - Optimize your site to load 2 seconds or less - Gzip in htacess. ✓ Amplify a few important call-to-actions, play the others down.. user testing example: stop asking me if I have any questions. ✓ Swap out...
Dec 14, 2019•7 min•Ep. 55
✓Making sense of PPC & how to avoid common pitfalls ✓ Making sense of budgets and what to expect in terms of results ✓ Pros & cons of doing it yourself vs. outsourcing Facebook PPC ✓ How to capitalize on PPC leads ✓ Lighting fast responses (speed) ✓ Outgoing demeanor (friendly, helpful) ✓ Mastering the follow-up (frequency, communication channels) ✓ Buying Leads vs. Generating Your Own ✓ Lead aggregators ✓ The fastest way to increase revenues (hint: it isn't more leads) ✓ How the most su...
Dec 07, 2019•27 min•Ep. 54
Nick Leroy of ICF Next Shares his top 5 keys for SEO in 2020. ✓ Google My Business listings (local SEO) ✓ Proper keyword research. Localized and extremely targeted keywords. ✓ On page optimization - titles, descriptions, headers, content optimization etc. ✓ Mobile friendly (Google's mobile first indexing) ✓ Site speed - faster is better, for both user experience and google (SEO) benefits
Nov 30, 2019•30 min•Ep. 53
✓ What does an SEO company do? ✓ What is technical SEO? ✓ What is on-page SEO? ✓ What is content writing, and why is it important to SEO? ✓ What are backlinks and why are they important? ✓ What does "montitoring analytics" and why is it important? ✓ When do you need an SEO Company? Get a free SEO audit: https://hookagency.com/seo/
Nov 23, 2019•17 min•Ep. 52
✓Put the right people, with the right tools, on the right projects, for the right clients. ✓Right People- Build a team that has the knowledge and expertise to deliver ✓Make sure they know what’s expected of them ✓Right Tools- The systems and tools to perform their job ✓The support they need ✓Right Projects- Not every job is right for you - do projects that fit ✓Project type, scope, size, schedule, requirements - stay in your lane ✓Right Clients- Clients that work with you for your unique service...
Nov 16, 2019•30 min•Ep. 51
✓ What are some of your best tips for getting comfortable on camera? ✓ How do you help people get comfortable on camera? ✓ How does video make events more impactful? ✓ How does video help event attendees get more out of the event? ✓ What is an event recap? ✓ What are your suggestions for pre / post event videos?
Nov 08, 2019•27 min•Ep. 50
✓ 2,450 Words is the best blog length - just based on pure data ✓ Links matter more than content length ✓ Keywords in subheadings matter ✓ Making sure you have a target for your blogs. ✓ Make it FEEL shorter with bullet points, images at the beginning, and scannable headlines ✓ We go through the diagram of an ideal blog posts.
Nov 02, 2019•9 min•Ep. 49
✓Why is green / sustainable building taking off - where are we at in the cycle/ timeline? ✓Don't be a one trick pony - focus on more than just sustainability ✓ How should you use this in your website design and copy? ✓ Are people searching for this on Google? ✓ What are some orgs / badges you can be part of and get? ✓ What's the future of marketing for green and sustainable construction companies / brands?
Oct 25, 2019•26 min•Ep. 48
✓ Make your website "prototypical so people know where stuff is" ✓ Old-school ad agencies and 'pretty website' companies building stuff on squarespace don't know how to make websites that get serious leads. ✓ Trust Factors and Call-to-actions are crucial ✓ 2020 Trends include blob shape cutouts, offset images, layering, big typography and more. ✓ Look for teammates and agencies that focus on effective over just attractive. ✓ Design does matter though – some people will take it as a 'trust factor...
Oct 19, 2019•29 min•Ep. 47
✓ Use video + then get the video transcribed/written out for you. ✓ Batch your most important Google-visibility tasks in a 3-hour clump on Saturday ✓ Turn your team into a content machine, particularly in slow times ✓Steal keywords from your competitor's and look at bigger markets for clues ✓ Hire an agency that does all of the work for you.
Oct 12, 2019•17 min•Ep. 46
✓ Tapping into your best referral sources ✓ NextDoor app is ripe with free leads - People are asking for referrals ✓ Facebook groups for your city or area, set up with another business owner and refer each other every time ✓ Write ‘high intent’ blog posts. Write about kitchens, baths, and pair it with your area ✓ Set up your systems. ✓ Make them habits ✓ Build your brand and your systems even when leads are good
Oct 06, 2019•12 min•Ep. 45
✓ Why "If you build it they will come" is wrong ✓ The winning formula to a $-making website ✓ 5 things for an effective website ✓ Trust Factors ✓ A strong call-to-action ✓ Making the ideal customer the hero with emotionally compelling headlines and images ✓ Emphasis on Search Engine Optimization ✓ Really clear differentiating features / unique value propositions ✓ Help them imagine themselves working with you ✓ All of the trust factors: https://hookagency.com/trust-factors/
Sep 30, 2019•17 min•Ep. 44
**Sorry for a bit of tapping on the table/mic this episode!** ✓ What is 'pre-sale' and how to give your sales people the best shot. ✓ How to get more reviews for roofers. ✓ 3 common objections and how to address them. ✓ 3 closing strategies. ✓ A little about working with Hook Agency for Professional Visibility
Sep 23, 2019•30 min•Ep. 43
✓ Get into a rhythm of posting your projects regularly ✓ Invest in quality photography/video/drones - particularly for big projects ✓ Do behind the scenes on your Instagram Stories ✓ Use Video on LinkedIn if you have any B2B work. ✓ Where is your ideal customer? Where is the white space? Is there a different angle you can take? ✓ Be consistent, and knowing stuff isn’t instant, people don’t care about every post. ✓ Cross promoting vendors that you use/cross-pollination of audience ✓ Consistently ...
Sep 15, 2019•27 min•Ep. 42
✓ Pounding pavement is great, but the ideal is long-term marketing systems ✓ Thumbtack vs. HomeAdvisor vs. Houzz vs. NextDoor vs. Website vs. Facebook Ads vs. Google Services ✓ 5 Roofing sales tips to support your sales people ✓ Convey a professional image from the get-go ✓ Focus on educating—not closing ✓Focus on THEM - not on you. ✓ Focus on what makes the difference Social Proof ✓ Use all of the ways - double down on what works, scale back what doesn’t. ✓ List of ways to get roofing leads
Sep 09, 2019•22 min•Ep. 41
✓ Technical SEO is making sure the structure, code and 'crawlability' of your site is clean and easy for search engines to understand. ✓ A couple SEO Audit tools: - Screaming Frog - Ahrefs - SEOptimer ✓ H1’s and H2’s ✓ 301’s ✓ Page Speed - Gzip compression - Caching - Image Sizes - CDN ✓ Meta Titles & Descriptions ✓ Thin and Duplicate Content ✓ SSL Certificat ✓ Robots.txt Sitemap.xml ✓ Analytics ✓ Usability (Why each matters)
Sep 02, 2019•13 min•Ep. 40
✓ Houzz is for premium things, 20% can do it … talk through that post ✓ HomeAdvisor is for new people can do fine, but they scam alot of people… alot of people are angry - Ways to get the most out of it - Take it off the app, - Own the customer - Take leads seriously, follow up quickly - Turn it off when you’re away - Take a month or two short trial run, then get out if it doesn’t work. Cancel your account completely. ✓ Angie’s List is headed that way since they were acquired, ✓ Thumbtack has do...
Aug 26, 2019•13 min•Ep. 39
✓ Be more selective - find projects that are profitable, enjoyable, and scalable. ✓ Being selective helps drive long-term employee satisfaction so they’re not working on stuff they hate ✓ Implement methods for filtering like a Questionnaire about the top 8 things that are important to your company ✓ Marketing is more than just getting leads, build your long-term brand equity ✓ Nurturing existing business and increasing referrals
Aug 19, 2019•24 min•Ep. 38
✓ Use gratefulness as a superpower ✓ When a key employee left, it pushed us to level up our culture. ✓ Filtering & educating clients has been a painful issue, but a current constraint can be the way to open the door. ✓ See "Constraints as opportunties" ✓ Use speedbumps in the road to make you more resilent ✓ Antifragility is different than being resilient or robust – issues actually make you better than before. ✓ Pain can be inspiration - the crazy look in your eyes after you get hit and tas...
Aug 12, 2019•15 min•Ep. 37
✓ Competition is fun – but many small business owners and marketing managers get obsessed to the point of ineffective. ✓ There's more upside to addressing apathy of existing prospects, and helping people get off the fence. ✓Trust yourself since competitors may have already wasted time on something you're copying.
Aug 05, 2019•12 min•Ep. 36
✔ People want to fall in love with your process ✔ Create a proven system ✔ More people will refer you because of consistency ✔ Jiro Dreams of Sushi - discusses 'Shokunin' - a positive work obsession, that relates to obligation to serve community. ✔ Getting your partner on board is important ✔ Workaholism = compulsive. Shokunin = enjoying your passion for work, and considering success as your duty.
Jul 29, 2019•12 min•Ep. 35
✓ A unrelenting focus on your ideal customer - and making them the hero ✓ A super easy to navigate mobile menu, compelling mobile layout ✓ Images that draw the reader, help them imagine themselves working with you, and headlines that knock their socks off
Jul 22, 2019•14 min•Ep. 34
✔ Learn why not doing change orders will lose you money ✔ Learn better communication will make your clients happier ✔ Get better referrals ✔ How documentation is crucial ✔ Talking to your team
Jul 15, 2019•16 min•Ep. 33
✔ Why focusing on onboarding is crucial. ✔ How to filter prospects more quickly. ✔ The difference between a quick rough quote/ budget analysis and a detailed estimate. ✔ How to be more selective with the jobs you choose. ✔ Getting better at job-costing and getting good bids from subcontractors.
Jul 08, 2019•22 min•Ep. 32
