Roofing Podcast: Hook Better Leads - podcast cover

Roofing Podcast: Hook Better Leads

Tim Brown•hookbetterleads.transistor.fm
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✔ Only for roofers and other contractors ✔ Amazing tips for hooking better leads ✔ Leadership, tools, and mindset as well!
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Episodes

PPC vs. SEO (For Small Businesses and Contractors)

✔ SEO helps you build a long-term marketing 'flywheel' ✔ With PPC you can get immediate leads and make improvements to your testing on conversion-rate and click through-rate more quickly. ✔ Pay attention to your Google maps ranking, and also pay for Google Maps listing ads. ✔ Spend time getting good Google reviews, which helps with organic search ranking and helps your PPC ads as well. ✔ Occasionally use ‘high intent’ (meaning possible lead or purchase at the end) terms to write content that you...

Jul 01, 2019•15 min•Ep. 31

How to Find Good Employees + Keep Them

✔ Clarify 3-5 core values with your existing team ✔ Offer autonomy, master and purpose ✔ Create 'standard operating procedures' and clarity of expectations ✔ Help your employees identify and move towards goals ✔ Make your employees the hero of each of their stories ✔ Give them the result you want, and let them own that. For more + 4 places to find great employees: https://hookagency.com/find-employees/

Jun 24, 2019•21 min•Ep. 30

Why Prioritizing Profit is Important For a Companies Success

✔ Come up with what you’re doing currently ✔ Make separate accounts in your bank. ✔ Pay yourself what you’d have to pay someone else to do all that you do. ✔ Move it closer to healthy percentages each quarter ✔ Make it easy by naming your accounts correctly. Check out a cartoon summary, and a review here: https://hookagency.com/profitfirst Buy the book by Michael Michalowitcz: https://amzn.to/2XgGOnn

Jun 17, 2019•15 min•Ep. 29

How to Do Paid Content Promotion & Get Insane Opt-In Rates

Daniel Hutt, founder of ‘Amy My Content‘ and I talk about powerful ways to get more views of your content with paid promotion, ways to create powerful case studies, and how to make your content convert at an insanely high rate.

Feb 09, 2019•50 min•Ep. 28

How to Plan Your Marketing (& When to Outsource)

Tyler Hanna of 8-bit Rex Joins us for a radical jamboree of digital marketing discussion and planning for 2019. Have you gotten your 2019 Digital marketing budget set in stone yet? Do you know when and how to outsource the stuff that matters? Do you have the top sources / 3 or 4 revenue generators - from your previous years marketing, and are you ready to double down on them? If not – it's time to get serious. Sit down with a cup of hot cocoa, and take a listen to our discussion.

Dec 23, 2018•54 min•Ep. 27

How to Win The Contract Without Being The Lowest Bidder

Joe Egan, a construction company consultant joins me to talk about his experience as a construction company owner, and now author – and shares how can you win contracts without being the lowest bidder. We talk about the limitations of digital communication, and how to get your buyers trust in person.

Oct 27, 2018•32 min•Ep. 25

How to Use Drone Footage Effectively for Marketing

Mark Teskey of Teskey Mediaworks joins me to talk about his experience as a drone pilot and marketer – where is the sweet spot for using drones in marketing. We talk about tools, basics to getting started, and how to tell a story that gets results with drone footage.

Jul 07, 2018•28 min•Ep. 24

How to Stay Organized in Your Construction Company Admin (w/ Jesse Meehan)

This one's for the small businesses out there dealing with administrative and organizational hiccups! Particularly the construction companies – but I think these principles apply across the board for the most part. I talk with Jesse Meehan of Headwaters Contractor Resources about “How to Stay Organized in Your Construction Company Admin (and Marketing)”

Apr 17, 2018•24 min•Ep. 21

How to Work With Your Spouse Without Losing Your Mind (w/ Bea Bonte)

I talk with my wife (wooo!) about the learning experience of working with your husband and wife – the great parts, the hard parts, and some principles we've found for a more successful working relationship and navigating the mythical 'work/life balance.'

Sep 16, 2017•37 min•Ep. 16
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