For Patrick Ta Beauty, the key to growth isn’t just great marketing — it’s an experience that educates, inspires and converts. In this episode of Retail Remix, host Nicole Silberstein chats with Heidi Lim, VP of Ecommerce at Patrick Ta Beauty . With experience leading digital growth at brands like ThirdLove, Estée Lauder and Fashion Nova, Heidi shares how she’s now helping Patrick Ta Beauty stand out in the crowded, trend-driven beauty market. From breaking through the noise on TikTok to buildin...
Jul 14, 2025•23 min•Ep. 249
This episode is brought to you by BIgCommerce In today’s market, trust isn’t just a differentiator — it’s a requirement. But proving your brand lives up to its claims? That’s where things get complicated. In this episode of Retail Remix , host Nicole Silberstein sits down with Kimberly Shenk, Co-founder and CEO of Novi Connect , to explore how consumer trust is evolving. Drawing from her unique background as a U.S. Air Force data scientist, Kimberly shares how Novi is helping brands and retailer...
Jun 30, 2025•23 min•Ep. 248
This episode is brought to you by BIgCommerce Surviving 100 years in retail is rare — thriving for 110 is something else entirely. In this episode of Retail Remix, host Nicole Silberstein speaks with Tianne Doyle, President of off-price retail chain Bealls, which is celebrating its 110th anniversary this year. With over 30 years at the company, Tianne shares what has given Bealls such enduring appeal, how it continues to evolve in a rapidly changing market and why its people-first culture might ...
Jun 23, 2025•20 min•Ep. 247
This episode is brought to you by BIgCommerce What does it take to become a household name — and why does it matter? In this episode of Retail Remix, host Nicole Silberstein is joined by James May and Barry Thomas from global data and analytics firm Kantar to unpack the findings from the 20th annual BrandZ Report , which ranks the top 100 most valuable global brands. They dive into the forces shaping brand value today, why retail brands are on the rise and what lessons others can learn from this...
Jun 16, 2025•33 min•Ep. 246
This episode is brought to you by BIgCommerce This episode is brought to you by BIgCommerce With tariffs dominating headlines and reshaping global retail strategy, brands are navigating one of the most complex trade landscapes in recent memory. In this episode of Retail Remix , host Nicole Silberstein is joined by Rathna Sharad, CEO and Founder of cross-border logistics platform FlavorCloud. With a background spanning Microsoft, UPS, and three decades of global trade experience, Rathna offers ex...
Jun 09, 2025•36 min•Ep. 245
This episode is brought to you by BIgCommerce As the retail marketing playbook continues to evolve, staying relevant takes more than just keeping up — it means rethinking how and where you engage your audience. In this episode of Retail Remix, host Nicole Silberstein sits down with Sarah Crockett, Global Chief Marketing Officer at DSW, to talk shop. With experience leading marketing at brands like Vans, REI and Backcountry, Sarah brings a wide-angle lens to what’s working — and what’s changing —...
Jun 02, 2025•19 min•Ep. 244
This episode is brought to you by BIgCommerce The retail industry has already packed a decade’s worth of disruption into just the first few months of 2025. From bankruptcies and tariffs to shifting consumer behaviors and market volatility, staying ahead of the curve is more challenging — and more critical — than ever. So in this episode of Retail Remix, your new host Nicole Silberstein sits down with Melissa Minkow, Retail Strategist at CI&T, to help retailers make sense of it all. Together,...
May 27, 2025•45 min•Ep. 243
More than 50% of brands plan to increase budget spend on creators in 2025. While brand execs across categories agree that creators help boost awareness and product consideration, their tactical goals and priorities vary. During this episode of Retail Remix, Rodney Mason of LTK and Frank Dudley of Northwestern University dig into their latest research report focused on how brands are tapping creators to: Develop long-term, mutually beneficial partnerships that meet specific goals and objectives; ...
Jan 13, 2025•50 min•Ep. 242
Amina Pasha has been in the CPG space for more than 20 years. While a good portion of that time was with P&G , her career went into new, exciting territory when she joined The Honest Company , a challenger brand that, from the beginning, doubled down on its mission and values. She has spent the last five years applying her learnings with the brand at Thrive Market , which is a values-based, challenger brand in its own right. Now, with the brand reaching its 10th birthday, Amina has some less...
Jan 06, 2025•45 min•Ep. 241
Mars, Inc. has embarked on a digital transformation that encompasses ecommerce experience and in-store activation. Throughout this journey, which began with the M&M’S brand, the company has successfully embraced experience innovation that has composable technology and agile processes at the center of it all. During this episode of Retail Remix, Kyle Barz of Mars, Inc., shares how he helped drive this new era for the business alongside Casper Rasmussen and the Valtech team. Together they brea...
Dec 23, 2024•36 min•Ep. 240
You may think shopping online for a car (especially a used car) is overwhelming, even frustrating. But Jim Lyski is trying to change that. As EVP and Chief Growth & Strategy Officer for CarMax, Jim has helped drive the company’s AI efforts, which span various touch points and all stages of the buying journey. Listen to get details into how CarMax is: Evolving its value proposition to align with the new needs and expectations of consumers; Investing in chat agents that provide proactive and r...
Dec 16, 2024•37 min•Ep. 239
Livestreaming was said to completely transform retail as we knew it. A commerce staple in Asia, experts claimed it was only a matter of time before it took the west by storm. Although the hype cycle has slowed, companies like Orca are working to turn livestreaming and social commerce into highly effective and scalable sales channels. During this week’s Retail Remix, Orca co-founders Max Benator and Lauren Stevens share: How their TV roots inspired the mission and vision for Orca; Details on the ...
Dec 09, 2024•39 min•Ep. 238
Over the past year, retail executives have had to navigate many forces: the rise of disruptive tech like generative AI, ever-changing consumer spending patterns and economic volatility. How did these and other issues drive C-level decision-making? And at the end of the day, what really kept retail leaders up at night? To find out how all this impacted retail leader's strategies this year, we went straight to the source at three top brands. Listen to hear executives from BaubleBar, Boisson and Sl...
Dec 02, 2024•24 min•Ep. 237
Anthropologie has developed a truly distinct in-store experience; one that evokes emotional attachment and inspires discovery. How does the brand achieve this as it grows across formats, markets and even into digital channels? During this episode of Retail Remix, Mindy Massey, Global Executive Director of Retail for Anthropologie, shares how her growth and evolution within the company has helped her shape the brand’s store design and experiential approach. She shares: How the Anthropologie physi...
Nov 25, 2024•28 min•Ep. 236
User-generated content (UGC) has become central to brands’ marketing and customer experience strategies over the past decade. But as social channels and trends have evolved, so too have brands’ methods for collecting, amplifying and monetizing their UGC. In August 2024, the FTC issued a formal ban on fake reviews and testimonials — an effort designed to prevent businesses from purchasing and “growth hacking” inaccurate, malicious or misleading content. During this episode of Retail Remix, Bazaar...
Nov 18, 2024•35 min•Ep. 235
The payment experience has always been considered a “necessary evil” for ecommerce sites. There’s information merchants need to accept, validate and fulfill online orders. But now, technology is turning the payment experience into an opportunity for differentiation. During this week’s Retail Remix, two executives embedded in this exciting new world of payment share their thoughts on: What consumers actually expect from the checkout phase of the online shopping journey; How the rise of mobile wal...
Nov 11, 2024•24 min•Ep. 234
Marci Zaroff coined the term “ECOfashion” in 1995 and has spent decades driving meaningful conversations and tangible change in the fashion industry. Nearly three decades later, she is reflecting on the market’s evolution and the work that still needs to be done. During this episode of Retail Remix, Marci shares: Her vision for “ECOfashion” and how she believed it would influence the way all players in fashion and retail collaborate; How evolving consumer behaviors, including their love for resa...
Nov 04, 2024•40 min•Ep. 233
Brandon Rael has decades of retail industry experience. As a member of RetailWire’s BrainTrust, a Rethink Retail Top Industry Influencer, and part of Kynryl’s consulting team, his daily focus is keeping pace with the new trends driving the retail industry forward. So who would be a better person than Brandon to dig into holiday trends and predictions? During this episode of Retail Remix, he shares: The critical role that social commerce will play in driving product awareness and conversions; How...
Oct 28, 2024•34 min•Ep. 232
VICI was founded in 2012, when women were looking for trendy, high-quality fashions on a relatively new platform called Instagram, but were extra wary of their spending. With consumers now in a very similar headspace, it is an optimal time for Co-founder and Chief Merchandising and Marketing Officer Aimee Dudum Colorado to reflect on how the business has evolved. During this episode, Aimee chats with host Alicia Esposito about: How the mission and values of VICI have evolved since the company’s ...
Oct 21, 2024•27 min•Ep. 231
To identify new collaborative opportunities, retailers should focus on their distinct business values and how they translate into serving specific customers and communities. That is how Dollar General was able to turn its commitment to supporting households into a successful multi-year partnership with Bayer. For this special episode of Retail Remix, Allen Warch, VP of Food & Fresh Merchandising at Dollar General, gets behind the mic with Jenny Maloney, Global-Americas Strategic Accounts Man...
Oct 14, 2024•24 min•Ep. 230
If you want to create store experiences that are not only engaging, but truly immersive, storytelling should be your central design strategy. American Girl is one brand that has taken storytelling to the next level, creating realms where imaginations flourish and brand narratives are celebrated. For this episode of Retail Remix, we’re replaying a session from the Retail Innovation Conference & Expo, where Kristina Duncan, Creative Executive at American Girl, and Ted Galperin, Partner & D...
Oct 07, 2024•32 min•Ep. 229
Rachel Frederick oversees various aspects of Sur La Table’s digital business, from digital marketing to the brand’s direct-to-consumer ecommerce site, fraud prevention and even fulfillment offerings. To ensure Sur La Table creates experiences that meet and exceed customer expectations, Rachel and her team rely heavily on customer data. During this episode of Retail Remix, Rachel discusses how audience insights have helped the brand: Adopt new fulfillment offerings and experiences, such as Amazon...
Sep 30, 2024•36 min•Ep. 228
Merchants of all sizes and across categories have heard the call: to survive in an era of heightened expectations, they must empower consumers to buy anytime, anywhere and in any way they want. And oh yeah, they have to get those products to customers’ doorsteps faster. Companies like Feedonomics are making it a reality by ensuring product data is accurate, compelling and integrated across all platforms, from marketplaces to social apps. During this episode of Retail Remix, Alicia Esposito sits ...
Sep 23, 2024•24 min•Ep. 227
For his latest book, Gary Hawkins wanted to explore the gap between technology's rapid evolution and retailers' slow adoption of it. With Bionic Retail: How to Thrive in an Exponential World , he identifies what's holding retailers back, and how they can adapt their systems, processes and cultures to embrace innovation. During this Retail ThinkTank Ideation Session, Hawkins explores what's happening in retail today...and what's possible in the future, from in-store retail media to wearable comme...
Sep 18, 2024•14 min
The beauty and wellness industries are brimming with new trends and growth opportunities. Yuriy Boykiv and his team at Front Row are focused on helping brands in these dynamic markets adapt, innovate and drive growth. During this episode of Retail Remix, Yuriy outlines: How the growth of marketplaces has created new challenges for smaller brands; Why social commerce may reach a tipping point, especially for beauty and skincare brands; Ways brands can harness trend and behavioral data to figure o...
Sep 16, 2024•28 min•Ep. 226
Bodegas are a fixture in local communities and large cities alike. Rachel Krupa has her own fond memories of local corner stores, which is why she’s leveraging her deep CPG experience to reimagine and elevate the experience. During this episode of Retail Remix, Rachel provides insight into why she founded The Goods Mart, and how she has: Created a distinct space for “good for you” brands to enter physical retail; Embraced local events and community activations to drive foot traffic and engagemen...
Sep 09, 2024•29 min•Ep. 225
The streaming era isn’t just giving households one-click access to a seemingly endless supply of content; it’s enabling brands and retailers to deliver relevant and impactful advertising to target consumers, making media moments shoppable. Walgreens Advertising Group is capitalizing on this opportunity by testing new connected TV (CTV) advertising offerings through Roku. For this week’s Retail Remix episode, we’re replaying a session from the Retail Innovation Conference & Expo featuring Cai...
Sep 02, 2024•28 min•Ep. 224
Consumers want to make more thoughtful decisions about what and how they buy. They don’t want to just minimize their environmental impact, though. They also want to purchase high-quality goods that are good for them and the individuals they love. Yes, that even includes their pets. During this episode of Retail Remix, we explore Nestlé Purina PetCare’s vision and launch of Purina ONE DualNature. Gabriella Herrera joins a dynamic conversation with Andrew Hovells, who’s with the brand’s key agency...
Aug 26, 2024•43 min•Ep. 223
Have you ever walked into such a beautiful store, you couldn’t mutter another word other than, “dang”? Well, that was Nicki Gitlin’s inspiration when the time came to name her design and architecture business. With years of hands-on experience, including a stint at Theory when she designed stores worldwide, she focuses on “intersecting architecture and interaction with daily life,” including the unique attributes of a space. During this week’s Retail Remix, Nicki shares: What she believes makes ...
Aug 19, 2024•21 min•Ep. 222
More than half of U.S. shoppers are concerned with the quality and legitimacy of the product discovery channels they use most, according to research from Reddit. And yes, that includes social media. That is why, rather than relying solely on social media ratings and reviews, brands need to connect with consumers in context, according to Bob Ferdman, Reddit’s Head of Retail. During this week’s Retail Remix, we’re replaying a panel session from the Retail Innovation Conference & Expo, where Bo...
Aug 12, 2024•36 min•Ep. 221
