Why Walgreens is Embracing the Shoppable TV Era

The streaming era isn’t just giving households one-click access to a seemingly endless supply of content; it’s enabling brands and retailers to deliver relevant and impactful advertising to target consumers, making media moments shoppable. 

Walgreens Advertising Group is capitalizing on this opportunity by testing new connected TV (CTV) advertising offerings through Roku. For this week’s Retail Remix episode, we’re replaying a session from the Retail Innovation Conference & Expo featuring Caitlin McKnight of Roku and Katie Vogt of Walgreens, who shared: 

• The most important steps for retailers to test and learn TV-driven sales;
• How to use retail media networks (RMNs) to enhance TV campaigns; and
• Best practices for calls-to-action and products to promote.

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RELATED LINKS

• Learn more about Roku Advertising
• Learn more about Walgreens Advertising Group
• See Retail TouchPoints’ coverage of this session