Why CarMax Has Revved Up AI Innovation
Dec 16, 2024•37 min•Ep. 239
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Episode description
You may think shopping online for a car (especially a used car) is overwhelming, even frustrating. But Jim Lyski is trying to change that.
As EVP and Chief Growth & Strategy Officer for CarMax, Jim has helped drive the company’s AI efforts, which span various touch points and all stages of the buying journey. Listen to get details into how CarMax is:
- Evolving its value proposition to align with the new needs and expectations of consumers;
- Investing in chat agents that provide proactive and reactive support to shoppers;
- Creating opportunities for virtual, high-touch discovery and customization; and
- Embedding personalization into the entire journey.
RELATED LINKS
- Learn more about CarMax
- See CarMax coverage on Retail TouchPoints
- Download the ultimate guide to Gen AI
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