How Two TV Execs Are Shaping Social Commerce
Dec 09, 2024•39 min•Ep. 238
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Episode description
Livestreaming was said to completely transform retail as we knew it. A commerce staple in Asia, experts claimed it was only a matter of time before it took the west by storm.
Although the hype cycle has slowed, companies like Orca are working to turn livestreaming and social commerce into highly effective and scalable sales channels. During this week’s Retail Remix, Orca co-founders Max Benator and Lauren Stevens share:
- How their TV roots inspired the mission and vision for Orca;
- Details on the Orca business model and how the company supports both brands and creators;
- Why brands like e.l.f. Beauty, Samsung and Zappos are working with Orca to level up their social commerce strategies; and
- How they are thinking about the evolution of AI and its role in content creation.
RELATED LINKS
- Learn more about Orca
- Get the scoop on Orca’s SoCom event
- Read the latest content on all things social commerce
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