REality - podcast cover

REality

Gary Scottallentate.com

Welcome to the REality podcast--the best podcast for real estate agents. Join us each episode as we talk with industry experts and top producing real estate agents to peel back the curtain and reveal what it takes to make it in today's ultra competitive real estate business. This is real life, in real time, sharing real experiences of industry professionals to help both new and seasoned agents achieve their goals and realize their potential. Are you ready to take your real estate business to the next level? Let's get started now. Sign up for Gary's weekly FOCUS newsletter, delivered right to your inbox each Monday morning: https://mailchi.mp/e3771e6a2516/focus-email

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Episodes

Building a Real Estate Legacy: Insights from Missy and Derek Rick on Market Savvy and Community Impact

Ever wondered how a passion for real estate and community can lead to a successful career and a positive local impact? Meet Missy and Derek Rick, the dynamic duo who've spent over three decades weaving their life and business into the fabric of upstate South Carolina. In our engaging conversation, these two professionals share their journey from flipping houses to becoming a formidable team in the real estate industry, all while championing the causes close to their hearts, including local athle...

Apr 24, 202445 min

The Craft of Connection: Proven Customer Service and Marketing Strategies for Real Estate Success

Unlock the secrets behind forging successful connections in the challenging world of real estate with our seasoned pros, Marlyn Jamison and Carl Richmond. With a combined expertise spanning over six decades, Marlyn and Carl divulge the pivotal role of stellar customer service and the power of personalized marketing in building a foundation for a successful career. Experience the profound impact of old-school charm in today's digital age, as Carl shares his beloved tradition of delivering homemad...

Apr 12, 202452 min

Unveiling Open House Mastery and the Art of Relationship-Building

Step into the shoes of Kym Gallo, and discover how she spun her performing arts and fitness prowess into a dazzling debut on the property stage. With a captivating narrative that transitions from the limelight of television to the heartfelt decision to root her family in Charlotte amidst a pandemic, Kym's story is one of resilience and reinvention. Her first year's staggering $6.9 million in closed volume is not just a number—it's a testament to the timeless strategies and relationship-building ...

Apr 04, 202446 min

Mastering seller value propositions in a highly competitive market

Get ready to crack the code on excelling in highly competitive real estate listing landscape with insights from Katrina Richards and Joni Walker. Whether you're looking to make an indelible mark online or tailor your approach to win over sellers in a market starved for inventory, this episode is brimming with expert knowledge you won't want to miss. We dissect the essentials of creating dynamic listings, the art of building trust, and the non-negotiables of a compelling marketing strategy. Our c...

Mar 18, 202447 min

The Fundamental Playbook for Winning in Leadership and Business

Unlock the strategies of leadership and success that transcend industries with Larry Kindbom, renowned former head football coach at Washington University in St. Louis, as we share an episode that's as much about strategy as it is about the human spirit. From the intricate tactics of Sun Tsu's "The Art of War" to the motivational prowess of effective goal-setting, Larry provides a masterclass in preparation and execution. Discover how the philosophies behind coaching are strikingly applicable to...

Mar 12, 202451 min

The Art of Authentic Client Relationships and Market Mastery

Unlock the secrets of sustained success in the high-stakes realm of real estate when you listen to the latest episode, featuring a panel of experts. Imagine navigating the complexities of real estate transactions with the finesse of a seasoned pro. In this episode, we reveal the nuances of intentional communication and education that empower agents to shine. We discuss the art of molding client relationships that withstand the test of time, where sincerity meets strategy, and trust blooms from c...

Mar 05, 20241 hr 5 min

Unveiling the Secrets to Business Planning Mastery with Maggie Evans

Unlock the potential of your business with the strategic insights from Maggie Evans, who returns to share her deep knowledge on business planning. Exploring why stepping back to work on, rather than just in, your business is pivotal, we tackle the hurdles of crafting effective business plans. From setting realizable goals to celebrating milestones, Maggie's expertise will guide you through a process that champions progress over perfection. Our conversation is a treasure trove of wisdom for those...

Feb 26, 202456 min

Perfecting the Art of Change: Scott McCurry's Journey from Firefighting to Real Estate Success

From the heat of firefighting to the thrill of closing real estate deals, Scott McCurry knows a thing or two about life-changing transitions. On this episode, we're joined by Scott, whose story is a masterclass in resilience and reinvention. His commitment to ethical dealings and top-notch customer service in the ever-evolving property market will not only inspire you but also give you the insider's look at how to navigate the unpredictable waves of the real estate industry. As we peel back the ...

Feb 21, 202449 minSeason 3Ep. 2

Embracing the power of fun in life and leadership: lessons from the original Phillie Phanatic, Dave Raymond

From the roar of the crowd to the echoes of laughter, Dave Raymond, the original Phillie Phanatic, joins us for a heartwarming jaunt down memory lane and beyond. As we unpack Dave's unexpected pivot from a potential football coaching career to becoming a beloved figure in sports entertainment, you'll find yourself inspired by his 16-year legacy of bringing joy and the profound influence of his father, Tubby Raymond. It's a tale that revels in the unexpected twists of life, highlighting the seren...

Jan 08, 20241 hr 1 minSeason 3Ep. 1

Deciphering the 2024 Real Estate Forecast: Insights from Craig Cheatham

Are you prepared for the real estate rollercoaster of 2024? Join us today as we sit down with Craig Cheatham, President and CEO of the Realty Alliance as we dissect 2023's real estate market, and cast an expert eye toward the new year's market conditions. This episode promises a deep dive into the critical influencers of real estate—from inventory levels that hint at easing to interest rate trends that may smile more favorably upon us. We navigate through the complexity of home sales figures and...

Jan 04, 20241 hr 4 min

Unlocking the future of real estate: expert predictions and tips for 2024

Curious what's in store for real estate in 2024? Tune in for an enlightening journey through our predictions for the new year in this episode of Reality. Joined by a panel of real estate savants, in this episode we talk with Phyllis Brookshire, Neal Hanks and Pat Riley as they dissect the possible landscape of interest rates and the housing market, how the pandemic may continue to reshape the industry, and the potential impact of the election year on the stock market. This episode is brimming wi...

Dec 13, 20231 hr 6 minSeason 2Ep. 28

Unveiling mortgage tactics and building wealth: an engaging conversation with Mark McGoldrick

Prepare to be intrigued as we embark on a fascinating journey with our guest, Mark McGoldrick, executive vice president of sales for Howard Hanna Mortgage. With over three decades of experience in the mortgage industry, Mark brings a wealth of knowledge In this episode we'll dive into a sea of strategies that will inspire and guide real estate professionals as we discuss creative tactics that can help sellers and buyers in the current market. From exploring a temporary buy down program to a uniq...

Dec 04, 202352 minSeason 2Ep. 27

Balancing personal life and a thriving real estate career: insights from Melanie Fink

Ever wondered how to strike the perfect balance between personal life and a thriving real estate career? Let Melanie Fink, a seasoned real estate professional, unravel this mystery for you. With over two decades of experience, she's navigated the ebbs and flows of the industry and emerged victorious, her secret weapon being consistency. Tune in as we explore her journey, and glean insights into her strategies for transforming challenging years into successful ones.

Oct 25, 202349 minSeason 2Ep. 26

The Grandparent Wish Phenomenon and future trends in real estate: an insightful conversation with Steve Harney

Dive into the intriguing world of real estate trends and strategies in our enlightening discussion with Steve Harney, who reveals the compelling phenomenon of the 'Grandparent Wish'. This surprising trend sees Boomers, aged between 55-75, selling their homes and moving hundreds of miles - not for retirement, but to be closer to their families and grandchildren. Particularly in the Carolinas where equity gains are outperforming the national average, we delve into why this area is becoming a hotsp...

Oct 06, 202351 minSeason 2Ep. 25

From Coaching to Real Estate Success: A Journey with Nadine Morgan

Ever wonder how your past experiences and passions shape your present career? That's exactly what we'll talk about with our special guest, Nadine Morgan. Coming from a background in college coaching, Nadine now excels in the real estate world. In this episode, we promise to deliver a wealth of insights into how to succeed in real estate. Nadine generously shares her experiences, strategies, and the key role of authenticity and visibility in building a successful venture. We'll also explore Nadin...

Sep 28, 202351 minSeason 2Ep. 24

Turbocharging Real Estate Marketing with AI: Insights from Katie Lance

What if you could harness the power of artificial intelligence to turbocharge your real estate marketing? In today's episode, we sit down with Katie Lance, the CEO and co-founder of Katie Lance Consulting, to unearth the potential of AI chat GPT- a tool that amassed one million users in just five days. With her extensive expertise in social media marketing, Katie guides us through the innovative ways real estate professionals can integrate this tool to optimize their marketing efforts. Tune in t...

Sep 26, 202352 minSeason 2Ep. 23

Strategic insights for today's real estate climate: A chat with Jenny Barber

On today's episode of REality, you'll hear from Jenny Barber, a veteran real estate agent who transitioned from a 13-year career in UPS to become a real estate powerhouse. From pricing a home effectively to asking the right questions during a buyer consultation, Jenny drops pearls of wisdom throughout the episode. And the journey doesn't stop there; Jenny takes us through her transformation from solopreneur to team leader, highlighting the power of the right alignment. Whether you're a novice or...

Sep 11, 202345 minSeason 2Ep. 22

The new era of luxury real estate: technology and trends post-Covid

Join me today as I interview our luxury marketing specialist, Mark Bardo. Mark has been here before, but as the real estate market has shifted quickly in the last 12 months, I wanted to invite him back again to discuss how to navigate the real estate market in the post-covid world. We'll discuss the biggest trends facing the luxury real estate market today including the shift towards smaller-sized homes, the concept of 'workations,' co-ownership smart homes and more. So, tune in for insightful d...

Aug 23, 202343 minSeason 2Ep. 21

Exploring the real estate landscape: low inventory, 3% mortgages, antitrust lawsuits and more with Jessica Edgerton

Prepare to embark on a captivating journey with Jessica Edgerton from Leading Real Estate Companies of the World, as we traverse the vast landscape of the real estate industry. You'll come away with a deeper understanding of federal activity, the effects of low inventory, and how 3% mortgages are changing the game. We'll also shed light on the trend of baby boomers choosing to age in place and its ripple effects on the market. Plus, we share actionable strategies for real estate professionals on...

Jul 17, 202345 minSeason 2Ep. 20

Real estate wisdom and relationship capital: A chat with Matt Good

What happens when you blend authenticity, intentionality, and relentlessness with a passionate pursuit of real estate success? The answer lies in the wisdom of Matt Good, Allen Tate Company's charismatic new Regional Vice President of the North Carolina Triangle region. Get to know Matt as we journey across the varied landscapes of his career. You'll hear stories from his early sales days and even his experience owning a brokerage during the Great Recession. Later in the episode, we'll unearth t...

Jul 10, 202352 minSeason 2Ep. 19

Elevate Your Real Estate Game: Insights from Gaia Goldman

Ever wondered how the best real estate professionals stay successful in this competitive industry? Join us as we sit down with the incredibly experienced Gaia Goldman. With 27 years in the business, Gaia shares her journey from starting right out of college to building deep connections with clients and leveraging the power of authenticity. Discover how Gaia tackles the challenge of low inventory and maximizes open house success through understanding different personality types. She also reveals ...

Jun 22, 202338 minSeason 2Ep. 18

Building your listing pipeline

Ready to elevate your real estate game? Discover the secrets to success and staying ahead in the ever-evolving world of real estate as we chat with industry veterans Linda Beck and Barry Wilkins. With a combined 35 years of experience, these pros share their insights on balancing thriving businesses, family lives, and providing exceptional customer service for their clients. We dive into tips and tactics for real estate success, such as staying in touch with clients, re-engaging with expired lis...

Jun 08, 202344 minSeason 2Ep. 17

An interview with Pat Riley

With the real estate market in flux how do you remain on top of your game? The recipe for success in this market is a good mix of healthy optimism, followed by a solid plan for gaining leads and getting more listings, all while continuing to nurture your sphere. And here today to give you the motivation you need to be successful is special guest, Allen Tate President and CEO, Pat Riley. You won't want to miss this inspiring episode. Chapters: 0:00 Hard Optimism in Real Estate Market 14:08 Real E...

May 25, 202348 minSeason 2Ep. 15

An interview with Steve Harney, Founder and CEO of Keeping Current Matters

You're in for a treat with today's podcast, as I interview Founder and CEO of Keeping Current Matters, Steve Harney. In this highly anticipated interview, Steve and I will discuss controlling the narrative with your clients and sphere, where interest rates are heading, inflation, inventory, tons of tips on how to get more listings and Steve's predictions on a pending recession and how that may or may not affect our industry. You don't want to miss this amazing episode.

May 19, 202358 min

LLPAs, interest rates, inflation and more

Let's set the record straight on loan-level pricing adjustments today when Gary Scott talks with our in-house mortgage expert, Jef Stehman. Besides uncovering the biggest myths behind LLPAs, Jef is here to talk interest rates, inflation and mortgage strategies you need to give to your clients who are sitting on the sideline, waiting for the right time to buy or sell.

May 10, 202324 minSeason 2Ep. 13

Top learnings from the 2023 Allen Tate Realtor Summit

Maggie Evans, Jenny Barber, Steve Dozier, and Stefanie Janky lead this all star line up in today's REality episode where we discuss top takeaways from the 2023 Realtor Summit, strategy for holding successful open houses, how video is transforming the real estate industry, and how to create listings in this new market. All of this and more on this exciting episode of REality.

May 03, 20231 hr 3 minSeason 2Ep. 12

How offering a home warranty can make your listings stand out

In a shifting market offering a home warranty can make your listing stand out and potentially sell faster. Today I'm interviewing Regional Vice President of Allen Tate Companies, Adam McCall. Listen as he and I discuss the ins and outs of a home warranty and why offering it is a smart strategy in this normalizing market.

Apr 24, 202317 minSeason 2Ep. 11

An interview with Robby Brady

A 20 year veteran of the real estate industry, Robby Brady, team leader for the Robby Brady team, is here with us today. Join me today as Robby shares his enthusiasm for the spring market, tips for working with buyers and sellers in this shifting market, his unique team approach to customer service, plus a little behind-the-scenes on why his team is successful.

Apr 13, 202345 minSeason 2Ep. 10

Developing a content marketing strategy that sells

If you haven't yet developed a content marketing strategy to reach your clients both on and offline, today's episode is for you. As content strategist for Allen Tate Companies, Ashley Bryant joins us today to give a brief overview of this highly effective marketing strategy plus tips on how you can get started using this tactic in your marketing efforts.

Apr 05, 202328 minSeason 2Ep. 9

The 12 Week Year explained

Starting in real estate the year before the pandemic hit and later faced with a cancer diagnosis, Teretha Gardner was determined to make the most of each day. As a huge proponent for the 12 Week Year, join us today as Teretha walks us through the 12 Week Year planning mindset she uses to achieve her goals and fuel her success.

Mar 30, 202343 minSeason 2Ep. 8
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