Unveiling the Secrets to Business Planning Mastery with Maggie Evans

We have a very special guest who knows this inside and out , passionate about it , a repeat guest on Reality Podcast Maggie Evans .

I am a quote person that speak to it . One Benjamin Franklin If you fail to plan , you are planning to fail . A gentleman named John Beckley most people don't plan to fail , they fail to plan . Two quotes , little different , say the exact same thing . Maggie . Why in our business is business planning so important ?

If we're the CEO , the CFO , as an agent , too often we think about being the real estate agent showing houses and I might spend time on my listing , presentation , my buyer consultation , but it is so important to work on your business so you know your vision and you know what you need to do in order to have a successful business .

I find myself and I know it , I know it , maggie , you know it chapter diverse , but we get in it and we get in it and we have a plan and then the day does what our days do . So I'm going to go a little different question to the why is it so important ? I think one of the answers that has to be shared is why don't agents do a business Like ?

If I know why I don't do it , then I might trigger me to why I should do it . Why aren't more agents ? Why doesn't every agent do a business I don't know about ?

There's always something else that comes up and we push it off that we feel is going to take our time , and it's really hard to show it for ourselves and , quite honestly , I think sometimes we just don't know what to do , and so if we don't know what to do , then it's really easy to say I'll work on it later , which is also some more of what we're going

to be talking about .

You and I probably know experienced agents 15 , 18 , 20 years in the business that may or may not have the plan that you and I are talking about . So you just mentioned one of the reasons is they don't know what to do . Help people begin the exercise of creating a business plan for themselves . Give them some .

So if you set up a goal for yourself , maybe you didn't even have a business plan , but you probably had some type of a goal for yourself and whether or not you hit it Sometimes if we don't hit our goals , we beat ourselves up . But focus on the game . Did you improve over the year before ? If there was a decrease , did you beat the market ?

Some of those kinds of things . And then we're going to cast the vision . We're going to cast the vision . If you're the entrepreneur of your business , always ask the question of entrepreneur mindset when are you most creative , where are you most creative and how do you capture your creativity ?

So business planning you have to have that space and whatever works for you to cast the vision Of where you want to get to . And then the trip is the trip .

So we have the goal is where we're trying to get to , but let's celebrate the stops along the way and as we're going , and that's where we can get into some of the strategies and tactics and celebrating that , and then , at the end of the day , you need to have your actual plan for what you're going to execute .

So you need to know what your strategies are going to be , but you also need to this is the big one , gary where I feel like a lot of agents don't get to this point is having their budget .

So they're saying this is where I'm going to spend money , instead of they hear about an event or an opportunity and they say that's , that's an expense that I can't afford , rather than where am I going to spend this money that I've allocated in a budget ? So real quick that was look in the review mirror , cast the vision and then execute the plan .

I think it would be a great question if I or you were to stand in front of was that an awards event yesterday , as you know 280 agents and say how many of you have a budget Now , they might have it in writing , they might have it here in their mind or they might just make sure that they're they're making more than they're spending .

Right , and I think I hate to say it , but after 38 years , I think that's the MO Along , often a big fan of the rearview mirror . You know it's a , it's a place to learn . And here's the other . The other thing that I think is interesting as you talk about budget is that differentiation between expense and investment .

And then I think the third piece of the budget expense versus investment is an analysis as we view the rearview mirror . What's been my return on the investment ? What's been my return on the investment ? So a couple of things come out of this .

I think about some exercises that I know you and I believe in as we begin the process and I do want to spend some time . I know that you're passionate about it I want you to talk about the SWOT analysis and why that is so important .

I know we're in March , so our listeners are there March and I debated should we record this in March or should we wait ? And I said , for those who haven't done a plan , there's still time . For those who did a plan but maybe didn't quite dot the I and cross the T , there's plan to modify and finalize and for those that have it , test it .

So I think the timing is actually perfect , right at the end of Q1 . Got a little sense of what the market's going to do , so share with our listeners . I think this is really important . The SWOT analysis , what it is and I know it's redundant for some , but why is it so important and how does it start ? To get me to the work on not it ?

She talked about the fact that we need to know what we're really good at and talk about it , focus on it . We can't be all things to all people . So what are your strengths , what are your skills that you really bring to your business and then leverage that ?

You said something you take your strengths and leverage those for the opportunities and I'll talk about opportunities when it comes to weaknesses . Sometimes we can let that get into our head too much . Here's what I like to say to agents about your weaknesses .

The thing about your weaknesses is you have to ask yourself two questions Is it hurting my business or is it affecting my clients ? And if the answer is yes , then you have to do one of two things . You have to either get better enough that it's no longer negatively affecting your business or your clients , or , my favorite , can I delegate it to somebody else ?

So if you're not , if there's something that you're not great at , and especially if you really hate it , then is there something , someone that you can find delegated . So those are the strengths and weaknesses . With the opportunities and threats . Opportunities could be . If you look at your marketplace , it could be a niche market .

You can look at the economy and all of these and when it comes to the opportunities , is it a place for you to potentially ?

So you don't have to take advantage of every opportunity , but is there something that you can find a passion for or interest in that you could maybe use that as a part of a new lead strategy the next year or a niche market that you might work into ? When we get into the threats , often we cannot affect the threats .

We can influence them , but we can't change them , and so , from a real estate perspective , most of the threats you can again do one of two things Agents that see threats and start to , you know , wring their hands over threats can be overtaken by them .

But you'll notice , gary , whenever we have a shifting market , which is continuously an agent that can see a threat and figure out how quickly can I pivot that to be an opportunity , I'm going to win the day . And then if it's something that we're not going to be able to shift to an opportunity , then to me we have to be as educated as possible .

We heard one of my favorite quotes from Steve Harney is good agents understand what's going on and great agents can explain it . So sometimes , when there's a threat , we don't have to fix it , change it or even turn it into an opportunity , but we need to be educated about it .

Every day , every other day , there is some news out there about the lawsuits , and I think Maggie really brings up one of the most important philosophies that we believe lead to success , and that is spend our time and our energy and our passion and our enthusiasm on the things we have total control of and influence those things that we don't .

And I will share a little story about the weaknesses . Maggie said it really beautifully , but I remember up until about 10 years ago , maggie , I literally would do a SWOT analysis and my whole game plan was attack my weaknesses , attack my weaknesses . So Maggie and I can see each other .

We record it visually and she's making a face at me because it took me a long time to come to this conclusion , but I read an article and it said this is what most people do and they were describing me Most people do an analysis , they take their weakness , be focused on what you love and what you're good at .

And I love the way you picked up the SWOT is not just strengths , but it's my skills , it's my skill set and if I love it and I'm good at it , I can expand that exponentially . If I'm not good at it and I don't really like it , I don't care how hard I work at it and it took me a long time .

So I do think , for our listeners , one of the big , big , big takeaways today If you do nothing now , we want everybody to put a plan in writing , like our goal at the end of this podcast . I want everybody to go into a one hour , two hour work on my and I want you to write down your business plan .

But I want you , as Maggie said , just take a look at your strengths and then the opportunities . The opportunities could be open houses . The opportunities could be new construction inventory . The opportunities could certainly be am I truly leveraging real estate reviews , home physicals ?

Am I adding to my database every day and am I really connecting with my database every 16 days with things of value Like these are questions we have to ask ourselves . So the SWOT analysis is a . We think it's a must and I think , as Maggie said , we've shifted to S and O are more significant than W and T .

The W and T are an awareness , the S and the O are action plan , so give that some thought .

Another strategy and I know you are equally passionate about this and again we're giving you components of the business planning process and journey is the 12 week year , and I do think that you I wrote down here people don't do a business plan because they don't know what to do , and part of it is it's intimidating , it's overwhelming and it's massive .

So what is the 12-week year ? How does it impact and influence someone's ability to do a business plan , and why do you think the outcomes are more favorable when someone does it versus not ?

I think that's correct , and they make the great point that if I give you 12 weeks to do something , or 12 months to get something done , when are you going to get started on it ? And it's going to be at the 11th hour . So the 12-week year really focuses on giving yourself a shorter period of time and being very intentional .

Instead of I'm going to start working on something in 10 months from now , what do I need to do in the next 12 weeks ? And when we look at the next 12 weeks , when you're being hyper-focused , set accountability , have a scorecard for yourself . Then you're more likely to win over and over and

over again . Gary , you know my new favorite quote . I think you've heard it . Can I go ahead and give it ? This is my 2024 quote . It's perfect for today . It was . I was listening to a podcast . One of my favorites . Peter Atia was interviewing James Clear , who wrote Atomic Habits . James Clear said this .

It was goals are for people that care about winning one time and then systems are for people that care about winning over and over , and that's what the 12-week year is about is how do we have a system where we're going to win over and over ? Create those systems , get them in place and then you can win . So the 12-week year is great . It's very actionable .

It's got a workbook . If you look at our business planning that we have here at Allentate , it's very 12-week year focused . We have the scorecard , which came from Ninja , so a lot of that all really works together .

Executing our business to be successful in it can be complicated , but our business is helping people buy , sell , finance , insure and title . Our business is about helping people with the American dream . Our business is about helping people begin the journey for generational wealth .

It's easy to understand why we do what we do and so easy to understand , difficult to execute . And so , jared James , if you remember and this really piggybacks off the quote you just gave is here's what I would ask each and every one of you listening Do I own my business or do I rent it every year ?

And number two , do I have systems in place that will survive what I believe is going to be a robust spring market , or am I simply executing my plan when I'm not busy ? So I love . It's funny as Maggie began sharing that quote , which I love , I had written down here systems and then I wrote down .

You know the four disciplines of execution , which we'll talk about a little bit , but I want to go back to the 12-week year . I think what's really important is we , as humans have a tendency our eyes are bigger than our appetite .

Truth be told , every one of us gets up either at night or in the morning to our to-do list With this belief we're going to get them all done . Unbeknownst to us , the world's going to catch on fire , and the beautiful thing about the 12-week year is , in Q1 , 2024 , three things . Now I cheat to five . I've been called out for it .

Five , no more than five . And then the beauty is at the end of that time frame , let's say you pick three things and you got two done . Your question then becomes did I not do the third one because I was unwilling or unable , or I realized I don't need it ? It may or may not go to Q2 . The one you didn't do in Q1 may be one of three in Q2 .

Or you may decide that it's not part of what you need to accomplish this year . So I love 12-week year . Any other hints or strategies you can share with our listeners about how you talked about it in the first couple of minutes and you said we will talk about it today . Self-accountability is hard .

Any secrets for people to hold themselves accountable to what they have said to themselves and maybe others that they're going to do . Any tricks of the trade that you can think of that can help in the area of self-accountability .

I love the idea of a business planning time towards the end of the year that November , early December where you've dedicated a day , a day and a half , four hours , 30 minutes Really , it's like four hours minimum to a day and a half . Here's my question for you when do you work best ?

Maggie does great with other people , so I know I need to get with other people so that I show up . Maybe you need to use a conference room in the office , or maybe you need to go to one of our neighboring alentate offices and use a conference room , but you're away from all your friends . What do you need ?

Do you need silence or do you need other people ? But you have to have that dedicated time and then reward yourself . Do you bring your favorite coffee drink ? Do you plan a weekend away after you get it done ? That's your thing and then work backwards from that .

You need accountability , as there's somebody else that you can meet with on a quarterly basis to review , to work on your 12-week year , your month , to look at what you're going to be executing for that month and really we have to get down to the regular scheduled weekly meeting . The meeting with myself needs to be Sunday night or Monday morning .

If it's Monday morning , I think it needs to be at 7.30 or 8 o'clock , before your normal workday starts and you're reviewing how you did your previous week and then what are my strategies and tactics for this week . When you can get to that and that is where we see folks that are successful is when they do that weekend and week out .

Everything else falls into place because it becomes a part of your rhythm and that gets into . You do it because that's what you do to run your business , not because you feel like it . To me , that's how we get to the accountability piece , gary , is you really need to know what is it for you . If you need a vision board , create your vision board .

If that sounds like the worst thing in the world , then don't do it . If you're a spreadsheet person , what's the spreadsheet that you're keeping up with ? You need to know who you are and do what works for you , but you have to do it .

So often when you look at the great performers , whether it's athletically or musically , none of them do it by themselves . So I give the example of Tom Brady . Some people would argue the goat and football . Well , tom Brady had a personal trainer , a nutritionist , a masseuse , a chiropractor . He had six people .

I read the other day that LeBron James now I know most of us don't have this to invest in our business like a million and a half to two million dollars a year in personal training to make sure he can do what he does at age 38 .

So the point that I make there is like , if these extraordinary performers require it , like why do we think we don't need one person who we don't have to pay ? The perfect example would be Maggie and Gary could do it , and there was a point in time where Maggie and I worked a little closer together and we connected much more frequently .

Consistency , cadence of communication and I think that's interesting . So you wanted to go back to strategy .

We think about our big goal and then we say what are the strategies that I need for my big goal ? And I'm going to go out and get more listings and I'm going to get more buyers and I'm going to do more open houses and opportunity time

. Typically , we think about our strategies that we're going to use in order to create the business . So here's where we're going to take it to kind of strategies 2.0 is we have our lead strategies . Those are kind of those are the easy ones . Again , sometimes we have too many . You talked about that of .

Here are the things I'm going to work on this 12 week year , but I want us to focus on two others that I think can really make us more successful , can actually achieve that success Is that every when you're working on your 12 week year , you have your lead strategies . Here's you always have to ask yourself what are the systems that I need to work on .

So that might be a strategy . What are the system strategies that I need to work on ? And then , what are my educational strategies that I'm going to work on in the next 12 weeks ? So here's an example . Let's say that I decide that I'm going to work with seniors folks that are moving out of their home into some type of assisted living .

So my strategy at first glance might be that's a lead strategy for me to figure out . That's my niche market . I'm going to get into these types of environments and around people that are going to be moving . That's the easy , easy one strategy . But first , or maybe at the same time , what is my educational strategy ?

Maybe I need to get my SES , what is my system ? For once . I get those leads . I need to spend some time working on those systems and getting them in place so that when I do have those lead opportunities , I can execute and convert to business . So I want our , I want agents to really think beyond lead strategies but also having our systems in place .

And then , what is our education that we need to be working on ? You should always have systems and education as a part of your strategies each quarter .

And I think that's a big takeaway today is , if I don't put it down in writing and I've read this statistic that your chance of meeting and exceeding personal and or professional goals and objectives increases by 68% if you have a business plan and some cadence of accountability . So I want you to think about that , listener , as you're pondering 2024 .

I think Maggie really kicked us off by the importance of the rear view mirror , and that's about the lessons learned , and that's about the ROI and that's about you know , am I investing or am I spending right ? We talked about a lot of those things . So one of the things , maggie , that I think is really important .

So let's go down a path and let you and I kind of go back and forth . Tell me one thing like let's build a business plan , let's just build a business plan . So I'm gonna go to you , we'll alternate each other . What needs to be included in a business plan ?

That's part of my business plan . That's my plan . So I'm gonna do open houses , I'm gonna be focused on education . I'm gonna implement a home physical real estate review strategy for 2024 . I'm not gonna commit beyond that . I'm only gonna commit to 2020 . Maybe I commit to what April , may , june , 12 week year .

So hopefully , as we go through this , you guys can start to understand like how this , like what else would I add ? What else could I add ? What else am I gonna do in my plan ?

What else would you add ?

First of all , start , and those are your different quarters Q1 , two , three and four . Do you have anything that you already know that you're gonna be doing for a certain time of year ? You know when it gets to be November , you're promoting Proud of them . You already know that that's a part of your strategy . It's a lot of fun . It doesn't take any time .

You could do it over lunch or a cup of coffee and start filling in those boxes , and some of those are only gonna be at a certain quarter , and then there's some things that are gonna be in every single quarter . I'm committed to the two open houses two weekends every month and you can have those in all of your boxes .

I did that the other day , gary , and you know what it did for me . It gave me clarity . I was starting to get all up in my head .

We're in February and I feel like I already lost control , and so I sat down and just grabbed a piece of paper man did it give me clarity , just to look at those four quarters and then that way I can continue and finish out Q1 strong and not worry about the other three yet , because they're coming .

So make sure that as we talk about business planning and we've been talking about strategies and tactics make sure that you plug in the things that are so significant and important in your life family , friends , your own self .

Maybe in the past I've never had a morning routine and maybe part of my business plan in April , may and June is I am going to be part of the 5 am club . Like I'm gonna create a morning routine that sets my day so solid and I shared it on the Take Talk Live . You know , own the morning , win the day . That's just what I subscribe to .

Now other people might say own the evening and win the day , but that's because that's how we roll . But you know , maybe you haven't been exercising , Maybe you haven't been spending , maybe you haven't had date night .

You know what I know is spouses and significant others are credit and family are critical to the success of everybody listening , because you can't do what we do without the support system of your family and friends . So make sure the other two words that Maggie's used , reward and celebrate Reward and celebrate Really really important .

I'm gonna go back , I'm gonna do a U-turn , not a left turn or a right turn . Can I do a U-turn ? She's smiling One of our good friends , john Kimbaum . So John Kimbaum was a branch leader , regional vice president , but everything I'm about to share with you can resonate and translate to be a real estate agent , professional , trusted advisor .

John would go away for a weekend Friday night to Sunday night , and he would go away for a weekend and he would do his year business plan . So think about this John Kimbaum , in December , knew his agenda for his sales meeting in July . Just think about that . I will share kind of a funny anecdote , and we're not done by any stretch .

I worked for a guy I'm gonna keep him in the witness protection program at my former company and he was new to the real estate industry but highly successful in the mortgage industry .

And he came to me after 90 days of reviewing the real estate industry compared to the financial space , in which he had been incredibly successful and he said what I've learned about 75% of the real estate agents 75% wake up and by the time they're at lunch , 75% don't know what they're gonna do the rest of the day .

Only 25% really have this business planning , concept and execution and actually bring it home . And I just I found that interesting from someone outside the business . They get up in the morning and they know what they're gonna do , but then they really don't know what to do . And we have shared time and time again .

People get into our business Maggie for freedom and flexibility and people fail in our industry because they can't manage themselves with freedom and flexibility .

So , whether that's working on lead generation strategies , following up , making calls , all of that investment time that leads to future business , working on bettering your systems , get that done before noon and you've won the day . And then after that , that's when everything else is gonna start to happen .

Most people have the most energy , creativity , brain power the first half of the day . Even if you say you're not a morning person , most people are actually more productive before noon . So his point to that is absolutely true , I would say . For most people , the key is are you trying to do critical things at 10 am or 3 pm ?

And if you're trying to do them at 3 pm , it's a lot less likely to happen .

I'm just joking , but my point , your points , are well taken , but there are times that we have these events that we gotta be locked down for .

. Right , I'm gonna piggyback off the get your things done in the morning . Have your list of seven , my to-do list . I need seven things that I have to get accomplished . Get them done by noon . It doesn't mean there's not another 20 . Don't pick 20 because you won't get like most every day . I can get the seven things done .

I need to get done most every day . And then I was just talking to somebody on the phone . We were talking about time management , which I wanna wrap a bow around our session today on that . I listened to an interesting podcast today which I know you'll find interesting . So a takeaway Write out your seven , get them done , reward , celebrate .

Number two have a plan 12-week year .

I think the other thing that's so important is this concept of we get home at the end of the day , and I would argue that if all of our listeners were in a room and I said how many of you prepare to-do list either , handwritten on the remarkable in your notes section , everybody raise your hand and I would say and Maggie's heard me say this many times how

many of you get done at the end of the day and your to-do list is longer than you start and everybody raise their hand and they start chuckling and I said what if , at the end of every day , you took a blank sheet of paper and you spent 15 minutes just writing down everything you accomplished ?

So about 22 years ago I learned this because so often we go to bed and I spent the first half of my career waking up at 3 am beating myself up , maggie , for what I didn't do and what I found the mental . It's strong right , the power of celebrating every day , even if it wasn't on the to-do list .

But you read all of a sudden you've done 27 really highly productive things . And that's how we end the day Reward and celebrate . Control the controllables .

That's one of his very first . Things is just make it easy . So what can you do to make it as easy for yourself as possible ? Two good books for morning routines .

Also , the Happiness Advantage is great how we can get so much more accomplished when we're , when our mind is in a happy place and we're in a good , positive place , it's just a natural we're going to do better . So there's some books .

There's not enough time and I think I want to challenge all of us . Time is equal . We all have the same amount of time . Time is equal 1,440 minutes every day , so Maggie's got the same number of minutes as I have right , you have the same number of minutes , so time is equal .

A good friend of Maggie and myself and the Allentate family and our Howard Hanna family is Mike Staver , and he always said time management is really energy management . So now , maggie , I'm listening to a podcast this morning and that the topic was this false concept of time management . I'm thinking is this Mike Staver coming on ?

He skipped right by energy management . It's about self management and personal discipline . So I think that's really important . Don't take a time management course . Take a self management course . Learn about how I can affect my personal discipline . Because here's what I do .

Believe is that and I'm going to steal the title of a book by Jim Collins , and I apologize . The difference between good and great is the individual who knows how to best leverage . Time is equal . Nobody's got any more time than anybody else . It's what we do with it , it's how we take care of ourselves , it's the systems we build .

The essence of this entire podcast is really I want you to be uncomfortable , I want you to feel a little inadequate , that I'm not where I need to be , because I haven't built this infrastructure that can sustain my success for decades , but also quality of life .

We're not going to go to Ninja today , maggie , because we are going to put an episode of reality , our Tate Talk Live , which you moderated beautifully , and so we're going to stay away from Ninja . But to our listeners , there is one coming . What's on time ?

Energy , self-management , personal discipline , maggie , and then we are going to get to rapid fire after your comments .

When I have to wake up to an alarm clock I'm not happy with myself . So I might set an alarm clock , but that's not my get up time . So , number one get a good night's sleep . Number two is your scheduling . We get back into those strategies that you have to work on . What is when you look at your week , what are your tactics ?

So , being very specific with the tactics that you have to get done , and then you are time blocking . For those you have to time block and I know that people hate to hear that word , time blocking . But I love the idea of working on your business in the morning , in your business in the afternoon .

If you're a real estate agent , then you're literally at your desk looking on your desk , on your business . You're in appointments in the afternoon . That goes back to schedule your first four hours of the day and then everything else is going to happen . Your clients are going to call .

Those are probably some of our biggest tips Not having a scarcity mindset around time If you know anybody they never have time and if you notice , they never have enough time .

So being careful not to have the scarcity mindset around time rather than having an abundance I have plenty of time to get this done and being in control instead of what people are asking you to do . What is it that's on your plan to get done ? That's really hard . I know I'm bad at it too .

If Gary calls and says , hey , I have an idea , I usually will drop everything and do Gary's idea .

But I think it really goes back to this controlling . It's not about being a control person or control freak . It's about spending my time , energy , effort , my passion , my enthusiasm and I'm going to also kind of , before we get to rapid fire .

I think it all starts and stops with my attitude , my belief and my confidence in myself , and so I'm going to just challenge every listener out there . Do I have to be better at that ? Like do I ?

You know , positivity expands exponentially and the impact we can make and the influence we have on our colleagues and our customers and our family , like we are the genesis of success and energy if we accept that responsibility .

And so I hope you all can tell that Maggie and I take and our company takes the business planning process incredibly serious , and I know that she and I together , if anyone wants to reach out and talk to us . We believe in it . We're not perfect at it by any stretch of the imagination .

As I said , my email to her at 5.49 this morning probably should have been last week Now . The only reason I was comfortable with it is because we've had this conversation many times , and so we were comfortable with the topic at hand .

And I think the real beauty , maggie , is we went a lot of different places , we took some turns and some U-turns , and I'm highly confident that our listeners today have a lot more than three ideas to unpack . If we hit three , that's then we're going to reward and celebrate this episode of reality .

Right , all right , my favorite , but I got coached also in your business plan . Be coachable so . Ashley Bryant who helps us produce these , said to me I was letting the rapid fire become the un-rapid fire because people would give me their answer , then they would explain to me their answer . So now I told her .

I said OK , I'm very coachable , I want everyone out there to be coachable . So this is rapid fire and I'm going to ask Maggie five questions and we've got two minutes and 30 seconds max to answer them . If , if Maggie Evans question number one you could have lunch with one person , who would that one person be ?

I actually believe life is really fair I've come from it's not fair to . It's so fair because it only presents us with the challenges that make us a little better tomorrow . So a little bit of a contrarian view to fairness in life , A little deeper than we like to go on reality , but I think sometimes that's what can resonate with somebody .

Now you cannot give this podcast . I know a lot of people would prefer to say this is their favorite podcast . You get no brownie points for that . So , outside of reality , which you and I like , you have a podcast recommendation .

. You say that one of the mantras that I've used in the past in business is when people keep asking for stuff . I said we can do anything , we just can't do everything . Same thing Yours was from a financial we're talking about , from an execution of strategies and tactics . So let me close with this Number one . Maggie , a treat .

Today you hit it out of the park , as you always do Two pages of takeaways . I encourage everyone listening on a walk or driving down the street . This is one you want to sit down at a time , your best time . I'm going to take some of our learnings at your best time , when you can work on it , not in it , and you can take some notes .

And then don't write down seven things you're going to do . Write down three things you're going to do and do it in a 12 week year . You can change the trajectory of your business , and I think that if we change our trajectory of our business , ultimately everything else follows .

So a huge thanks to Maggie Evans for that , and I'm going to close the podcast with a quote that I found today it's not about being better than someone else , it's simply about being better than you were the day before , thanks to our listeners , thanks to our guest , great episode of Reality Podcast and we will talk to everyone soon . Maggie , thank you .