Put That Coffee Down - podcast cover

Put That Coffee Down

FreightWaves, Kevin Hillput-that-coffee-down.simplecast.com
Kevin Hill and an array of special guests take you to freight sales school as they discuss pipelines, funnels, margin, psychology, social selling, and marketing with the top leaders in freight.
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Episodes

Data based utilization for fleets - Enterprise Fleet Summit

It's all about capacity utilization when tender rejections are this high. Tight capacity should last for months, so it is important to be as efficient as possible with utilization. Using the right data to is key to maximizing utilization and creating differentiation in your customer service levels. Apple Podcast Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 07, 202111 minEp. 66

Why there isn’t one spot market

On today’s episode, Kevin and guest co-host Richie Daigle discuss the spot market with Omar Singh from Surge Transportation! We segment out the spot market into specific categories with specific sales strategies for each. Apple Podcast Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 05, 202159 minEp. 65

The science of sales

On today’s episode, Kevin and guest co-host Richie Daigle, discuss the science behind sales with David Hoffeld, author of The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal. Plus, listener feedback, advice, and community building! #sales #PutThatCoffeeDown #zembles Apple Podcast Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 29, 20211 hrEp. 64

Don't let your IT slow your sales growth

Kevin is live from FreightWaves' 3PL Summit and he's talking sales growth. There are four factors outside of sales that can enhance or constrain your growth. These include cash flow, carrier network, automation, and last but not least IT infrastructure. Chris Hurst, CTO of StratusGrid lays down the facts on why IT infrastructure can make or break your 3PL. Apple Podcast Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 25, 202123 minEp. 63

Sales is about activity and ratios

On today’s episode, Kevin and guest co-host Catherine Liske, Director Of Sales & Training at PriorityOne, discuss sales training and lead generation. Greg Johnson, COO of Zembles, will drop by the show to talk about leads. We’ll discuss how to increase your sales odds by playing the ratio game. One of the most important ratios everyone should pay attention to in freight sales is starting with qualified leads. Plus, listener feedback, advice, and community building! #sales #PutThatCoffeeDown ...

Mar 22, 20211 hrEp. 62

Running a cradle to grave freight brokerage

On today’s episode, Kevin and guest co-host Richie Daigle, from our SONAR sales team, discuss the inner workings of freight brokerages. We go from the popular business models to what is worrying freight brokerages the most in 2021. We welcome Justin Wandell, General Manager of Axle Logistics, to the show. We’ll break down the sales strategy for cradle to grave and how it differs from the buy/sell model. Plus, listener feedback, advice, and community building! #sales #PutThatCoffeeDown #salesforc...

Mar 15, 20211 hrEp. 61

Approaching carrier sales more like customer sales

Kevin sits down with Nick Dangles, co-founder of Kinetic, and Jeff Hanson, director of business development at FreightFriend to talk about carrier sales. It’s all about approaching carrier sales just like you do when selling shippers. The best carrier sales people build deals that provide immense value to a carrier. #sales #PutThatCoffeeDown #salesforce Apple Podcast Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 11, 202143 min

Dealing with the superstar sales jerks

On today’s episode, Kevin and guest co-host Nicole Glenn, Founder and CEO of Candor Expedite, discuss how salespeople should differentiate themselves and their products to close more deals. We welcome Dr. Katrina Burrus, author, keynote speaker, and CEO of Excellent Executive Coaching, LLC. We’ll be talking about managing those brilliant salespeople who happen to be world class jerks. Listen in to learn tips and tricks you can use whether you are their manager or a colleague. Plus, listener feed...

Mar 08, 20211 hrEp. 60

Positioning and differentiation in sales

On today’s episode, Kevin and guest co-host Nicole Glenn, Founder and CEO of Candor Expedite discuss how salespeople should differentiate themselves and their products to close more deals. We welcome Lee Salz, the best selling author of Sales Differentiation. Lee will break down how differentiation isn’t all about what you sell, but how you sell. Plus, listener feedback, advice, and community building! #sales #PutThatCoffeeDown #salesforce Apple Podcast Spotify More FreightWaves Podcasts Learn m...

Mar 04, 202157 minEp. 59

Lessons from online sales in the freight industry

This bonus episode is from a conversation Kevin and Blythe Brumleve, from Freight School Playbook, had before she joined as a guest co-host for Put That Coffee Down earlier this year. Kevin and Blythe discuss lessons learned from launching online digital products for the freight industry. They both agree the most important lessons learned were from their failures. Both are experts on what doesn’t work. Apple Podcast Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megap...

Mar 01, 202144 min

How to sell an entire city in 10 minutes

On today’s episode, Kevin and guest co-host Anthony Smith are LIVE from FreightWaves’ Global Supply Week!We’re sitting down virtually with Teclo Garcia, Economic Development Director at the City of Laredo to learn how to sell a company to locate in your city in as little as 10 minutes. Plus, listener feedback, advice, and community building! Apple Podcast Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 25, 202130 minEp. 58

The benefits of over communicating with customers

In this bonus episode of Put That Coffee Down, Kevin sits down with one of his earliest mentors in freight, Patty Hinojosa. Patty is now the Director of Mexico Sales and Operations at CargoQuotes. Kevin and Patty discuss the niche of cross-border trucking in and out of Mexico. It’s one of those specialties where freight brokers become consultants and trainers for their customers. A single misstep during the process can cost shippers dearly, so it’s always important to be proactive and over commu...

Feb 21, 202132 min

Defining qualified leads for freight sales

On today’s episode, Kevin and guest co-host Chris Jolly discuss how we should define leads. Warm vs. cold leads, qualified vs. unqualified leads, etc. are in the mix. We welcome the COO of zembles, Greg Johnson, as our guest for this episode. Greg will help us define qualified leads, and give us his tips on reaching prospects when many are still working from home. Plus, listener feedback, advice, and community building! Apple Podcast Spotify More FreightWaves Podcasts Learn more about your ad ch...

Feb 15, 20211 hrEp. 57

Three tips for sourcing new carriers

Kevin’s guest today on this special bonus episode of Put That Coffee Down is Ryan Mize, Director of Truckload Solutions at HNRY Logistics. Ryan brings his three tips for sourcing carriers and it is well worth the price of admission. It’s all about having multiple strategies. That is to say one strategy for sourcing carriers for your spot loads and other for contract and consistent freight. Apple Podcast Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adcho...

Feb 14, 202132 min

What you can learn from the top 1% of the sales profession

On today’s episode, Kevin and guest co-host Chris Jolly discuss why you should pay attention to the top 1% of the sales profession and not the person sitting across from you reading ESPN all day. How do you study the one percenters? You find the person that has created a business of studying the subject. We’ve done that for you, and Scott Ingram, the founder of Sales Success Media. Scott is also has host of 𝗦𝗮𝗹𝗲𝘀 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗦𝘁𝗼𝗿𝗶𝗲𝘀 and Inspired Marketing Podcasts. In addition to ...

Feb 08, 202159 minEp. 56

How are you building your carrier relationships?

On today’s episode, Kevin and guest co-host Chris Jolly discuss how important carrier sales is in freight brokerage. The best freight brokers often have access to the best carrier relationships. Remember, you can’t move a load and make that gross margin without a truck to pick it up and deliver. That’s why your book of carriers is as important as your book of shippers. Plus, listener feedback, advice, and community building! Apple Podcast Spotify More FreightWaves Podcasts Learn more about your ...

Feb 01, 20211 hrEp. 55

Selling on brand

LIVE from the Sales & Marketing Summit, Dooner and Kevin chat with Ryan Mann, Director, Lean Marketing, Lean Solutions. Apple Podcast Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 29, 202112 minEp. 54

Gamification and your remote sales team

LIVE from the Sales & Marketing Summit, Dooner and Kevin chat with Mark McWatters, VP of Sales at Ambition. Apple Podcast Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 29, 202113 minEp. 53

How Morning Brew wakes up your social selling

LIVE from the Sales & Marketing Summit, Dooner and Kevin chat with Toby Howell, Writer, Social Media Lead, Morning Brew. Apple Podcast Spotify More FreightWaves Podcasts Watch Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 28, 202113 minEp. 52

The importance of the right sales leads

Reunited LIVE from the Sales & Marketing Summit, Dooner and Kevin chat with Zembles COO Greg Johnson Apple Podcast Spotify More FreightWaves Podcasts Watch Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 28, 202120 minEp. 51

Turning a “no” from a negative to a positive

On today’s episode, Kevin and guest co-host Chris Jolly discuss how the word “no” should always be viewed as a good sign in sales. Day in and day out hearing the word no can leads to burnout and turnover in freight sales. Don’t let the word “no” drive you out of freight sales though. It’s actually a good sign. Our guest Rachael Heaps from Transportation Impact is just finishing up her rookie season in freight sales and we’ll talk to her about what she’s learned in freight sales and how she is av...

Jan 25, 20211 hrEp. 50

Mapping out your email strategies

On today’s episode, Kevin and guest co-host Blythe Brumleve discuss setting up your email and communications sequencing. We are going to focus on how to set up email campaigns. What are your objectives and goals? Hopefully, we all learn some new techniques during the show. Plus, listener feedback, advice, and community building! Apple Podcast Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 11, 20211 hrEp. 49

Setting the hook with your prospects

On today’s episode, Kevin and guest co-host Blythe Brumleve discuss how to set the hook when you are reaching out to prospects and customers. Why should they speak with you? We don’t have a guest, so we are going to focus on how our viewers set the hook when they are out prospecting. Hopefully, we all learn some new techniques during the show. Plus, listener feedback, advice, and community building! Watch Apple Podcast Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit me...

Jan 06, 20211 hrEp. 48

What's your 2021 marketing plan look like? - Put That Coffee Down

On today’s episode, Kevin and guest co-host Blythe Brumleve discuss your 2021 marketing plans. We’re joined by Kyle MacNaught, Director of Marketing at FreightPlus (Formerly Aborn & Co.) to talk about your 2021 marketing plan. Both Kyle and Blythe are marketing pros who will be discussing goal settings and understanding the differences between marketing strategies and tactics. Plus, listener feedback, advice, and community building! Learn more about your ad choices. Visit megaphone.fm/adchoi...

Dec 30, 20201 hr 1 minEp. 47

How do shippers forecast logistics spend?

On today’s episode, Kevin and guest co-host Blythe Brumleve discuss the art and science of forecasting sales. We’re joined by Mr. Supply Chain, aka Daniel Stanton. Mr. Supply Chain is the author of the bestselling, Supply Chain for Dummies. He is also a Udemy and LinkedIn Learning instructor. Kevin, Blythe, and Mr. Supply Chain will discuss how shippers forecast and budget sales revenue and logistics spend. Apple Podcast Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit ...

Dec 23, 20201 hrEp. 46

From shipper to freight broker with Tyler Wiard

My guest today is Tyler Wiard with Candor Expedite. Tyler spent 10 years working in transportation and logistics for a large ingredients company. One of his many duties included working with carriers and freight brokers. He’s now on the other side as a freight broker. We discuss the three key lessons he’s learned now that he’s been on both sides of the transportation trade. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 18, 202037 min

Using emotional intelligence to drive sales

On today’s episode, Kevin welcomes guest co-host Blythe Brumleve on the show.Blythe and Kevin are talking all about emotional intelligence in sales and the power of persuasion during extreme events. We’re joined by FreightWaves’ own EVP of Content, Emily Szink on today’s show. Emily is a former TV news reporter and anchor. Part of her job was to secure interviews with family members, neighbors, and friends of crime victims. Often it involved violent crimes like murder. How do you persuade people...

Dec 16, 20201 hrEp. 45

Getting your prospects to buy with words that sell

On today’s episode, Dooner and Hill are talking all about words that sell and get your prospects to buy. Plus, as it is Dooner's last episode him and Hill reflect on the past year. We’re joined by Paul Ross the author of Subtle Words That Sell: How To Get Your Prospects To Convince Themselves To Buy And Add Top Dollars To Your Bottom Line! For the past 30 years, he’s taught tens of thousands of people the power of language to persuade, sell, heal, turn stumbling blocks into stepping stones, and ...

Dec 09, 20201 hrEp. 44

What selling in 2021 will look like

On today’s episode, Dooner and Hill are talking all about Salesforce buying Slack, Zoom’s mad gains, and what selling in 2021 will look like. We’re joined by Blythe Brumleve, Founder, Bruleve Brands LLC. Plus, listener feedback, advice, and community building! Visit our sponsor Apple Podcasts Spotify Stitcher Watch the video Networking list WHAT THE TRUCK?!? Newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 02, 20201 hrEp. 43

When your customers don't realize they have a problem

Kevin Hill sits down with Nick Dangles from Kinetic to discuss what to do when your customer doesn’t realize they have a problem. We frame the discussion around the search for the one screen solution to replace all of those open tabs. What is the solution freight brokerages are really looking for? Is it as simple as buying a third monitor for all those tabs? You can contact Nick to learn more about Kinetic at nick@poweredbykinetic.com or visit the website at www.poweredbykinetic.com. Learn more ...

Nov 27, 202025 min
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