Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers... we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.
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Yvonne DiVita, President of Windsor Media Enterprises INC talks to Maria about her outreach in the social media space, her first book that addresses this called Dickless Marketing: Smart Marketing to Women Online, her passion for assisting up-and-coming writers and her latest book that she calls more inspirational than educational.
Maria Reitan delves in deep with a Purse Profile: Alpha Moms. Maria discusses the attitudes, habits, and likes of the Alpha Mom as well as shares her insight on why these women are successful entrepreneurs.
Phyllis Johnson is the President of BD Imports and is with the International Womens Coffee Alliance. Phyllis works with the International Womens Coffee Alliance and she shares how this organization is shaking things up for women in third world countries and also how she got the United Nations to buy in.
Joseph Jaffe, Chief Interruptor at the marketing agency Crayon, will be on the show talking about his new book Flip the Funnel. In his book, Jaffe talks about how companies should focus on the customers they already have instead of trying to recruit ones who have never heard of them.
Maria speaks with Sally Hogshead, author of a brand new book, Fascinate: Your 7 Triggers to Persuasion and Captivation. Find out what they are, how you can identify YOUR 7 triggers… how to use them to your advantage and perhaps more importantly, how not to let them become your Achilles heel.
Laura Rich – journalist, author of a white paper Shiny New Things that was just featured in Advertising Age. Its all about the power of the early adopter to influence others and why marketers need to know who these people are in their industry.
Tara Brettholtz is the Project Manager for Power of a Purse and Director of Mothers and More. Maria talks to Tara about the upcoming Mothers Day Campaign being done by Mothers and More, designed to share the impact and the financial risks of motherhood with women.
Lucy Danziger is editor-in-chief of Self. Danziger has been featured on several television shows, including Today, The View and Good Morning America. She also keeps a daily blog on the Self web site titled True to my SELF. Danziger has co-authored a book with Dr Catherine Birndorf called The Nine Rooms of Happiness: Loving Yourself, Finding Your Purpose, and Getting over Lifes Little Imperfections. She shares how everyone woman can achieve her own brand of happiness and how marketers can help....
Maryam Banikarim is the senior VP of NBC Universal Integrated Marketing, the group that spearheads targeted cross-platform media initiatives. She shares what exciting things NBC Universal is doing to connect with women and ensure their programming is on target.
Carol Evans, CEO and founder of Working Mother Media - home of Working Mother Magazine. Carol founded working mother media in 2001. Between Working Mothers 100 Best Companies list to their Town Halls and Multi-Cultural Conferences, Carol and her team are making life better for the 26 million working moms in American and their families. Carol discusses some of the challenges facing working moms today and how marketers can help.
Julie Gilbert, Founder of Wolf Means Business. Wolf is a sustainable innovation platform enabling organizations mobilize and leverage the global purchasing power and passion of critical customer groups and employees to drive superior and sustainable business, policy and community outcomes. Wolf says its the only company with a proven system that has significantly increased sales, market share and cost savings through the engagement of employees and female customers in a disciplined program of in...
Ann Mack is director of trend spotting at JWT. JWT is a global marketing communications network with more than 200 offices in over 90 countries employing nearly 10000 professionals. Ann oversees trends analysis, thought leadership and other content initiatives. She discusses the white paper she released with co-author Marissa Miley, a Manhattan-based journalist and New York Times best selling author, who is a former staff writer at Advertising Age. This white paper was recently showcased in Adve...
Jessica Arons, Director of the Women’s Health and Rights Program at the Center for American Progress. She is also the co-author of the book Sick and Tired, Working Women and their Health. She tells us about a report that the Center for American Progress and Maria Shriver released last fall titled The Shriver Report: A Woman’s Nation Changes Everything. How companies aren’t keeping up with the demands of their female workforce.
Jody Turner, Founder and Lead Consultant, CultureofFuture.com will be on the program to share some unique insights how world events is impacting our society's take on generosity and how social media is amplifying the cause.
Maria interviews Tom Anderson, Founder and Managing Partner for Anderson Anayltics. Tom has worked on product and market development projects across several countries and industries including financial services, telecommunications, packaged goods, and travel and entertainment. Tom provides hands-on personalized consultation, high-level advanced statistical and qualitative analysis, and actionable advice to Anderson Analytics clients. He will share ways to accomplish insightful research in this c...
Lucinda Cross is the author of the book Corporate Mom Dropouts and self-described business mid-wife. Her company Ultimate VA Support works with high-end coaches, speakers and authors, supporting them with implementation of their marketing plans and strategies. She discusses how women are seeking more control over their lives and how this impacts companies seeking to do business with them.
Maria celebrates the 100th Episode of Purse Strings, and she looks back on the interviews she has conducted with high-powered guests ranging from corporate CEOs and marketing executives to authors, creative directors, bloggers, interactive strategists, trend spotters and market researchers.
Angela Walseng, partner with the Social Studies Group, and Andrea Learned (author, blogger and gender insights/marketing to women thought leader) partnered on a research project that has lead to a white paper entitled: The Green Mom Eco-Cosm: A social study into their motivations, convictions and influence. The research focused on uncovering the various levels of green when it comes to female consumerism in this space. Specifically, how do self-identifying green moms - who are incredibly influen...
Dena Patton is the founder of Chat, Chew and Chocolate… which is all about providing fun, friendship and inspiration for busy Superwomen. So how does a female focused company about making some me Time capture womens attention when they have so little of it to give?
Michael Silverstein is senior partner at Boston Consulting Group. BCG is a global management consulting firm and the world's leading advisor on business strategy. They partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses. Michael is a prolific author. You may have read his previous books which include Trading Up, the New American Luxury and now Michael has a new book out thats generat...
Jane Buckingham, founder of Trendera, an innovative marketing and media consulting firm focusing on digital and non traditional trend forecasting, is the author of the best-seller The Modern Girls Guide to Life and The Modern Girls Guide to Sticky Situations. Jane discusses what it takes to make a Gen Y connection and what 2010 holds for our youngest adult population.
Emily Goligoski works to develop strategic marketing programs for Federated Media, an online publishing company that represents Apartment Therapy, NOTCOT, and BoingBoing among other sites. She discusses the trends that will be key for communicating with women in the marketplace in 2010.
Kristin Maschka is the the author of a new book This is not how I thought it would be: remodeling motherhood to get the lives we want today. She tells us how mothers and their role may not have changed as much as we might think and what she did about it.
Maria talks with Nan McCann president of PME Enterprises and founder of the Conference for Marketing Health Care to Women and its companion conferences, Marketing to Moms and Marketing to Women.
Guest is Tracy Chapman, co-author of the new book What Shes Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It, talks about Targeted Marketing to Female Consumers and the differences between womens half truths or what they admit and whole truths or what they believe, do and buy.
Genevieve Bos, Entrepreneur, Co-Founder of PINK magazine, Principal of Trade Wind Partners and founder of GBos.Biz discusses women entrepreneurs and why they are not successful as they could be and why the answer might just lay between our two ears.
Maria speaks with Aurora Toth, VP of Marketing for Country Inns and Suites, who discusses current trends in business travel market, and shares some new insights into women, business travel and how its not ALL work on the road.
Maria Reitan features Elizabeth Frongemie, VP of Sales and Project Manager of M2Moms… PME Enterprises’ hallmark marketing to mom conference. The conference just wrapped October 22, and for those who did not attend, Liz highlights some of the key insights into successfully marketing to moms today.
Mary Van Note and Beth Perro-Jarvis of Minneapolis-based marketing strategy firm Ginger, discuss their involvement in the U.S. State Departments program called Pathways to Prosperity to mentor women business owners in Latin America, Canada and the U.S. And the importance of opening female buying power overseas.
Social landscape architect Lauren McCue discusses how companies can enter the social media space successfully, make money there, and engage women effectively.
