Focusing On Your Core Consumer
May 25, 2010•35 min
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
Joseph Jaffe, Chief Interruptor at the marketing agency Crayon, will be on the show talking about his new book Flip the Funnel. In his book, Jaffe talks about how companies should focus on the customers they already have instead of trying to recruit ones who have never heard of them.
For the best experience, listen in Metacast app for iOS or Android