Growing a Female-Friendly eCommerce Business
Maria discusses Growing a female-friendly e-Commerce business with Monica Luechtefeld, Executive Vice President of Global E-Commerce for Office Depot.
Feb 01, 2011•26 min
Purse Strings
Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers... we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.
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Episodes
Womens Progress Reshaping American Families and Economy
Maria speaks with Heather Boushey and Ann O’Leary from the Center for American Progress. They are the co-authors of a recent report called Our Working Nation - How Womens Progress is Reshaping Americas Families and Economy, which explores how womens transformative move from the home and into the workplace has impacted everything and the policy changes that need to happen to accommodate this seismic shift in our society.
Jan 25, 2011•35 min
Supporting Multi-Million Dollar Businesses
Maria speaks with Dr. Marsha Firestone. Dr. Firestone is an award winning speaker, author, and educator. She is also president of the Women's Presidents Organization (WPO) - for women who lead multi-million dollar businesses.
Jan 18, 2011•32 min
Marketing to Women - Pioneering the Way
Maria interviews Gerry Myers, CEO, President and Co-Founder of Advisory Link. Gerry is the former owner and president of the Myers Group, a consultancy specializing in marketing to women and helping companies hire, retain more female employees. Gerry was the first author to publish a book on the women's market subject way back in 1994. At Advisory Link, Gerry helps companies work better with undeserved markets by increasing their communications, marketing and sale to women.
Jan 11, 2011•28 min
Our Social Future with Charlene Li
Charlene Li, the Co-Author of Groundswell and the Founder of Altimeter Group, discusses how her 2008 book Groundswell: Winning IN a World Transformed By Social Technologies has held up two years after its release. She also explains how in 2011, social media will be viewed more as social business.
Jan 04, 2011•33 min
Mommy Bloggers Unite For Good
Maria speaks with Debbie Bookstaber - Founder, Momanista and Bloganthropy. As a blogger, Debbie is working to support women through her charity work online and through her own site. Find out how she is recognizing others who blog for good.
Dec 28, 2010•32 min
Winning Women in Male-Dominated Industries
Maria speaks with Jody DeVere, the CEO of AskPatty.com, Inc. She is a marketing to women expert, journalist, car care safety spokesperson and has more than twenty-five years of achievement as a successful entrepreneur focused on sales and marketing leadership including ten years developing web based business solutions across diverse industries. DeVere worked to bring vet traditional male industries with females - and to bring trust to a category where women felt a lot of distrust. Find out how h...
Dec 21, 2010•31 min
A Cup of Cappuccino for the Entrepreneurs Spirit
Jeretta Horn Nord is the Founder and CEO of A Cup of Cappuccino for the Entrepreneurs Spirit. They are a series of books of entrepreneurs true stories written to inspire, energize and teach. They include adversities, challenges, triumphs, and successes experienced by entrepreneurs to help readers discover passion and basic principles they can use to live the entrepreneurial dream.
Dec 14, 2010•13 min
Skirts in the Boardroom
Maria speaks with Marshawn Evans, CEO and Founder of ME Unlimited. Marshawn is a former Miss D.C. who has established a multi-platform business based on tips for womens advancement in the boardroom. An author, speaker, business owner, attorney and more, Marshawn is a shining example of how attitude and gratitude impacts winning in business.
Dec 08, 2010•29 min
What Moms Think: The Working Mother Report.
What Moms Think: The Working Mother Report is a new research project Maria learns more about with Carol Evans, CEO and founder of Working Mother Media - home of Working Mother Magazine.
Nov 30, 2010•34 min
The Talk with Kids About Finances
The Talk with Kids About Finances as Maria speaks with Kelly Wallace, chief correspondent for a brand new iVillage program called The Talk which drives discussion between mom and kids around the very touchy subject of finances.
Nov 30, 2010•36 min
What Moms Think: The Working Mother Report
What Moms Think: The Working Mother Report is a new research project Maria learns more about with Carol Evans, CEO and founder of Working Mother Media - home of Working Mother Magazine.
Nov 30, 2010•34 min
Reaching the 50+ Women Demographic
Reaching the 50+ Women Demographic as Maria speaks with Stephen Reiley of Vibrant Nation about the boomer woman and how marketers are missing the mark on her.
Nov 23, 2010•33 min
Behavioral Brand Planning and Engagement
Behavioral Brand Planning and Engagement with David Grzelak, Executive Director of Behavioral Brand Planning and Cultural Insights at Engague. Engauge is one of the nation’s largest independent marketing agencies, a total engagement agency that melds technology and creativity to ignite business growth for leading brands. His consumer insights inspired the successful and controversial launch of a vodka brand aimed at women – Van Gogh Blue. Find out how this brand brought sexy back for females in ...
Nov 16, 2010•30 min
Update on BabyCenter 21st Century Mom Report
Update on BabyCenter 21st Century Mom report, which came out last September with Tina Sharkey, chairman of BabyCenter. BabyCenter has undergone some additional segmentation study that shows two influential groups online - and its beyond mommy bloggers.
Nov 09, 2010•34 min
How Marketers are Missing the Connection to Mom
Learn how marketers are missing the connections to Mom. Kevin Burke - with Lucid Marketing and hearditfromamom.com. discusses how marketers are missing the boat in their connections with Mom.
Oct 26, 2010•30 min
Left-Brain Management and Right-Brain Marketing
Maria speaks with Laura Reis, the president of marketing consultancy Reis and Reis and co-author of War in the Boardroom: Why left-brain management and right-brain marketing don’t see eye to eye and what to do about it. Laura and her father, Al, tackled the differences between the approach and thinking style of marketing people and the managers that make marketing decisions.
Oct 05, 2010•34 min
Sears Launches Many Sides of Me Campaign
Sears announces the launch The Many Sides of Me marketing campaign, in order to re-engage women in the Sears brand. We also learn what makes up the purse profile of the Prada Professional. The program is abbreviated as our scheduled guest could not appear on the program.
Sep 28, 2010•10 min
Most Powerful Mums in Britain
Marias speaks with Justine Roberts, the co-founder of the most powerful site in the UK – MUMSNET. Womens voices are so strong and in Britan that fact was made known in a big way. The 10-year old site was at the center of that countrys last General Election. Justine shares the secret behind MUMSNETs success and how theyve shaken things up across the pond…. And maybe some things WE can learn from them.
Sep 14, 2010•32 min
Power Blogger and Author Heather Armstrong
Maria interviews power blogger, author, and HGTV personality Heather Armstrong. Heather is arguably one of the most powerful blogger in the United States …. Her blog Dooce draws 157,100 of visitors monthly. That puts Dooce in the top 10 blogs. Armstrong was featured by Forbes magazine among 30 honorees on its list of The Most Influential Women In Media for 2009.
Sep 07, 2010•31 min
Success of Women Entrepreneurs
Maria speaks with Angela Jia Kim with Savor the Success… a new publication that launched in May. This magazine with a twist – as she describes it, is all about women entrepreneurs. She herself has started several businesses. The secret of her success and why shes now sharing with that with her readers.
Aug 31, 2010•33 min
Making Male Targeted Products More Female Friendly
Jeff LeFever is Director of Marketing for Jack Links Beef Jerky He discusses how Jerky is going from Man Snack to Smart Snack and how this company is making a formerly male product female-friendly.
Aug 24, 2010•29 min
Advertising Agency 2.0
Maria speaks with Sandy Sabean, Chief Creative Officer for W O M E N K ! N D, a New York-based agency, which harnesses women to produce advertising geared toward their own sex.
Aug 17, 2010•30 min
The Reality of the Working Woman
Mya Frazier is content director at Engauge. Mya is the author of Reality of the Working Woman: Her Impact on the female target beyond consumption, a white paper recently published in national business magazine Advertising Age.
Aug 10, 2010•24 min
PINK Magazine
Cynthia Good, founding editor and CEO of PINK magazine talks to Maria about how the magazine has changed, why and what companies need to be doing to support women-owned businesses.
Aug 04, 2010•33 min
Marketing to Mom
Maria chats with Susan Stoev, director of current products at Kodak. Kodak is this year’s sponsor of the Marketing to Moms conference. Maria and Susan about Kodak’s approach to capturing Mom’s attention and driving her to purchase, and how to make this practical in any business.
Jul 20, 2010•30 min
How Design Influences Women
Maria is joined by Renita Van Dusen, Founder and CEO of Affina, a strategic design firm that specializes in marketing to women. They discuss the influence of design on women and the three top tips Renita has for companies seeking to market to women.
Jul 13, 2010•29 min
Marketing to the Post-88
Heidi Dangelmaier is the founder and CEO of Girl Approved, formerly called 3iying. Girl Approved is an all-girl innovation think tank. She and her girl teamwork with major brands giving them the insights, creative concepts, and strategies they need to succeed in the future generations of females. She has contributed to four books, published 24 articles and been the subject of more than 30 press pieces and news shows on Bravo and CNN. She has been an industry-appointed design judge for the Indust...
Jul 06, 2010•33 min
Mob Activation
Maria is joined by Brent Schulkin, founder of Carrotmob. Carrotmob is a type of consumer activism in which businesses compete at how socially responsible they can be, and then a network of consumers spends money to support whichever business makes the strongest offer. They discuss making it possible to make the most out of socially responsible business practices and how to make it profitable.
Jun 29, 2010•33 min
Driving Your Business Forward
Kaira Rouda, Brand Consultant, Blogger, Columnist and author of Real You Incorporated: 8 Essentials for Women Entrepreneurs joins Maria today. Kaira works with women entrepreneurs and gives great tips about how knowing the REAL you can drive your business forward.
Jun 22, 2010•32 min
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