Marketing to Women - Pioneering the Way
Jan 11, 2011•28 min
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Episode description
Maria interviews Gerry Myers, CEO, President and Co-Founder of Advisory Link. Gerry is the former owner and president of the Myers Group, a consultancy specializing in marketing to women and helping companies hire, retain more female employees.
Gerry was the first author to publish a book on the women's market subject way back in 1994. At Advisory Link, Gerry helps companies work better with undeserved markets by increasing their communications, marketing and sale to women.
Gerry was the first author to publish a book on the women's market subject way back in 1994. At Advisory Link, Gerry helps companies work better with undeserved markets by increasing their communications, marketing and sale to women.
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