Mob Activation
Jun 29, 2010•33 min
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Episode description
Maria is joined by Brent Schulkin, founder of Carrotmob. Carrotmob is a type of consumer activism in which businesses compete at how socially responsible they can be, and then a network of consumers spends money to support whichever business makes the strongest offer. They discuss making it possible to make the most out of socially responsible business practices and how to make it profitable.
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