Targeted Marketing to Female Consumers
Dec 01, 2009•34 min
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Episode description
Guest is Tracy Chapman, co-author of the new book What Shes Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It, talks about Targeted Marketing to Female Consumers and the differences between womens half truths or what they admit and whole truths or what they believe, do and buy.
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