Profitable Salon Owner Podcast - podcast cover

Profitable Salon Owner Podcast

Jason Everett, Kayla Swansonprofitable-salon-owner-podcast.simplecast.com
Listen here with Kayla Swanson and leading industry experts to keep you in-the-know and up-to-date on the latest for the salon industry! If you feel that your current business model is not working for you and hasn't changed in the last two years or for two decades, we're here to show you the light! Profitable Salon Owner Podcast helps commission salon owners grow their business, profits and an amazing team! High Performance Salon Academy has helped hundreds of salons and thousands of stylists grow their personal income and find their passion for the industry once again. Their infectious high energy makes every event they run not only educational, but extremely engaging.
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Episodes

Unlocking Salon Success- Strategies from Bennie Pollard

Introduction to Bennie Pollard: Bennie Pollard, co-owner of Cool Beauty, shares insights on intentional relationships and marketing in the salon industry. Early Influences: Growing up in a family of hairdressers, Pollard developed a passion for the industry from a young age. Passion for Lifting Others: Pollard's passion lies in uplifting others, whether it's clients, stylists, or struggling salon owners. The Birth of Cool Beauty: Cool Beauty was born out of Pollard's desire to bring success to s...

Mar 20, 202434 min

Unlocking Instagram Success: Strategies for Salon Growth in 2024

Introduction: Kayla Swanson and Jamie Dana discuss effective strategies for organic audience growth on Instagram in 2024, providing valuable insights for salon owners and beauty professionals. Guest Introduction: Jamie Dana, an expert in Instagram marketing, shares her journey from a career behind the chair to full-time education, offering practical advice for salon growth. Jamie's Background: Raised in Orange County, California, Jamie's homeschooling upbringing led her to enter the hair industr...

Mar 13, 202437 min

How to be authentic on social media and succeed

Social media can be overwhelming and anxiety-inducing due to the multitude of rules and expectations. The episode discusses how to navigate social media authentically and effectively. The host, Kayla Swanson, introduces guest Celine Dupuis, who is experienced in social media and salon ownership. Celine Dupuis emphasizes the importance of building a real and authentic audience despite not having a massive following. Mental health struggles related to social media use are acknowledged, especially ...

Mar 06, 202435 min

How To Navigate Professional Partnerships

Introduction by Kayla Swanson and guest Jason Everett, exploring the dynamics of successful business partnerships. Jason's extensive experience with various business partners, highlighting both positive and negative aspects. The significance of careful partner selection for fostering a thriving business relationship. Insights into Jason's enduring 10-year partnership with Doug Campbell and the challenges they've overcome. Discussion on common challenges in partnerships, including disagreements o...

Feb 14, 202431 min

Learn How To Be an Inspiring and Empowering Leader

Introduction: The podcast discusses inspiring, empowering, and creating a mission-driven leadership team. Guest Introduction: Samantha Olsen, lead of the client success department, is the guest, and she and the host, Kayla, work together in the office. Leadership Team Background: Samantha and Kayla are both on the leadership team, emphasizing the importance of teamwork and collaboration. Code of Honor: Setting up a leadership team involves establishing a code of honor to guide the team's actions...

Feb 07, 202433 min

Celebrate All Wins And Shift Your Mindset

Introduction to the Podcast: Kayla Swanson, host of the Profitable Saloner Podcast, introduces Mandy Maka, a salon owner and educator with over 22 years of experience. Mandy's Background: Mandy owns a recognized salon company in Seattle and has been an educator for Redkin for over two decades. She is passionate about training and mentoring the new generation of Redkin artists. Definition of Celebrating Wins: Celebrating wins goes beyond traditional successes; it includes acknowledging risks, ste...

Jan 31, 202428 min

Never Lose Employees Again

The podcast discusses the importance of retaining clients and employees for organizational success. Joey Coleman, the guest speaker, emphasizes the power of remarkable experiences in driving client and employee retention. He introduced a methodology called "Never Lose an Employee Again," focusing on the first hundred days of an employee's experience. The challenge of retaining quality and talented employees is highlighted, especially in industries like salon ownership. The employee journey is di...

Jan 24, 202437 min

Can Empowering Your Team Make You a Business Millionaire?

Unleashing Success: Explore the correlation between team empowerment and business millionaire status. Hosts Unveiled: Kayla Swanson leads a conversation with Lindsay Haney, delving into her journey from hairstylist to med spa owner. Evolution of Success: Lindsay shares her transformation from a stylist to a med spa owner in Austin, Minnesota. Invest for Impact: Stressing the vital role of personal and professional development in achieving entrepreneurial goals. Leadership Investments: Discover t...

Jan 17, 202436 min

How Do You Develop Leadership In Your Salon?

Importance of building a leadership team within a business or salon for success. Emphasizing the significance of having crucial people and relationships in one's life. Transitioning from being a hands-on worker to effectively managing and leading a team. Hiring passionate individuals committed to the job, not just for the sake of having a position. Crafting job postings that reflect the uniqueness and direction of the company. Inspiring team members to step up and take on leadership roles. Conti...

Jan 10, 202431 min

Surviving Vs Thriving- The Successful Business Owner

Podcast Focus: The podcast discusses the challenges business owners face, specifically the feeling of wanting to quit and offers advice on navigating these difficult moments. Guest Introduction: Kayla, the host, engages with Jason, focusing on the theme of wanting to quit a business when it becomes overwhelming. Falling Out of Love with Business: Jason emphasizes the common disillusionment business owners face, debunking the myth of effortless success and discussing the need to reignite passion ...

Jan 03, 202432 min

How to Increase Productivity, Leadership & Cultivate The Perfect Team

Introduction : Kayla hosts the "Profitable Salon owner" podcast, joined by Jade Green, discussing salon productivity. Jade's Background : Jade shares her journey from a trailer park upbringing to traveling the globe, working with top industry players. Career Transition : Moved from headhunting/recruitment to business coaching in Bali and delved into spirituality-business amalgamation. Mindvalley Involvement : Became a Master Certified trainer, worked with Mindvalley, combining business and spiri...

Nov 29, 202334 min

Level Up Your Leadership: Salon Success Through Dynamic Team Bonding

Introduction and Background: Host Kayla interviews Stefanie Fox, a salon owner focused on team building and recruitment. Passion for Team Building: Stefanie's enthusiasm for team building stems from valuing the impact on individuals in the beauty industry. Evolution in Leadership: The significance of leaders evolving with industry changes and overcoming resistance for effective team leadership. Data-Driven Approach: Stefanie's inclination toward data, psychology, and seeking information for effe...

Nov 22, 202332 min

How to turn your color bar into a PROFIT CENTER

The podcast features Kayla and Alicia Soulier, the CEO and founder of Salon Scale, discussing back bar profitability and innovative solutions. The host, Kayla, is joined by Alicia Soulier, the CEO and founder of Salon Scale. Alicia's last name, Soulier, means "true" in French, and she started Salon Scale to address back bar profitability. Alicia's journey began as a salon owner who struggled to make a profit. She identified the back bar as an area with significant waste, much like an open bar. T...

Nov 01, 202328 min

The Successful Salon Business Plan (Everything You Need To Know)

The video features Kayla as the host of the Profitable Salon Podcast with guest Jason Everett. They discuss the importance of creating a successful and effective business plan for a salon. Jason shares his experience and mentions having owned multiple businesses. They emphasize that there is no one-size-fits-all business plan; it depends on the owner's goals. Jason suggests that a one-page business plan with a clear mission statement is a good start. Seeking advice from people with experience in...

Oct 25, 202332 min

Critical Marketing strategies for 2024: A Conversation With Kati Whitledge

The podcast features Kayla Swanson and Kati Whitledge discussing marketing strategies for salons and businesses in the beauty industry. Kati Whitledge is a speaker, author, and the founder of the software company MYA for the beauty industry. She also owns multiple salons. Kati emphasizes the importance of having the right leaders and teams in place to make business growth easier. This podcast highlights the significance of identifying and marketing to specific niches within the beauty industry. ...

Oct 18, 202332 min

How to price for profit and RAISE Your prices

The podcast episode discusses the topic of raising prices in a salon business to increase profits. The hosts, Kayla and Jason, explore various aspects of pricing strategies and how to communicate price changes to clients. They emphasize the importance of setting prices for profit rather than merely following the competition. Pricing should consider factors like location, demand, and value added to the service. The hosts highlight that businesses like Ferrari do not base prices on what others are...

Oct 11, 202326 min

How To Train The Employees Of Your Salon Effectively: A Conversation With Elyse Rodgers

Associate Programs Empower New Stylists: Associate programs are designed to help new stylists transition smoothly into a salon environment, offering them the support and training they need. Building Confidence: One of the primary benefits of associate programs is the boost in confidence that new stylists gain as they learn and practice their skills. Structured Learning: The program is structured with multiple levels, assessments, and performance metrics to ensure new stylists progress at their o...

Sep 27, 202329 min

How To Run A Profitable Salon & Make Money!

Profit as Fuel : Profit is emphasized as the fuel for future growth in salon businesses. It's vital for achieving financial success and stability. Profit Milestones : Profit becomes substantial in a salon's business journey, typically when revenue reaches the half-million-dollar mark. This is a significant milestone. Taking Business Risks : Salon owners are encouraged to take calculated risks in their businesses, especially when it comes to embracing challenges for higher profits. Separate Profi...

Sep 20, 202333 min

The Importance of Passion Within Your Work A Conversation With Mandy Pulse

Passion Fuels Persistence: Mandy's passion has been her driving force, helping her navigate through the toughest days in her salon business. Connecting with Purpose: Pursuing a passion beyond the salon walls can provide a deeper sense of purpose and connection with the beauty industry. Impact Beyond Profits: Mandy's story illustrates that making a meaningful impact can be as rewarding as financial success. Serving the Community: The salon industry offers opportunities to give back to your commun...

Sep 13, 202330 min

Salon Expansion Tips and Insights: A Conversation with Danielle Cherwick

Kayla, host of the Profitable Salon Owner Podcast, interviews Danielle Cherwick on salon expansion. Danielle owns three salons and a school, celebrating the 10th anniversary of one in January 2023. She initially purchased a small location in a women's gym, later expanding to a new location. Danielle discusses various ways to expand a salon business, including niche focus and extended hours. They emphasize the importance of careful consideration before expanding, considering intentions and resour...

Sep 06, 202331 min

The Path Towards Success: An Inside Look W/ Blanca Mendoza

The podcast features a conversation with Blanca Mendoza, a stylist with nine years of experience in the industry. Blanca reflects on her journey, feeling that she grew up in her salon and values her salon's culture. She praises the supportive salon owners who care about the team's success and personal lives, not just numbers. The leadership team consists of six members, each with specific responsibilities, promoting effective delegation. Personal development is emphasized, driving personal and t...

Aug 30, 202332 min

Become A 6 Figure Salon Earner W/ Holly Fox

Belief in Possibility: The most crucial aspect of helping staff become six-figure earners is instilling the belief that it can be accomplished. Cultural Alignment: Creating a culture that emphasizes career-focused goals and aspirations from the outset is essential. Setting Clear Goals: Providing clear, specific goals and expectations for each level of growth is vital. Technical Skills and Consistency: Continuously honing technical skills and ensuring consistency in work are essential for buildin...

Aug 23, 202331 min

MASTER Team Meetings! BOOST Productivity In Your Salon W/ Jason Everett

Introduction to the Challenge: The video discusses the common struggle faced by salon owners in making team meetings engaging and productive. Hosts: Kayla and guest Jason Everett, a seasoned professional, delve into the dynamics of creating effective team meetings. Private Corrections, Public Praise: They stress the importance of privately addressing issues while publicly recognizing accomplishments, fostering a positive team environment. Negative Impact of Public Corrections: Jason shares perso...

Aug 16, 202329 min

The True Meaning Of Success and How To Achieve It W/ Jason Everett

Introduction to Guest Speaker: Jason Everett discusses achieving success as a salon owner and the journey to get there. Defining Success: Success is about doing what you want, when you want, with the people you choose, encapsulating personal fulfillment. Varied Definitions: Success varies greatly; some have wealth, while others find success in having basic needs met, showcasing the diverse meanings of success. Mindset Shift: Adopting a mindset of growth and progress is more valuable than a speci...

Aug 09, 202329 min

Branding Your Salon With Celene Dupuis

The podcast features Celine Dupuis, a salon owner, discussing branding for her two salon locations: a standard full-service salon and a blowout bar. Celine's personal brand mission is to empower and create a community of kind individuals. She emphasizes the importance of creating a clear and consistent brand identity that goes beyond aesthetics. To attract the right clients, Celine advises identifying the salon's target audience or "Avatar" and aligning the branding with their preferences and va...

Aug 02, 202333 min

Secrets Revealed: Master the Art of Building Powerful Relationships with Beauty Schools!

The podcast discusses the importance of building strong relationships with beauty schools for salon owners. Holly Fox, a salon owner, emphasizes the significance of maintaining positive connections with schools to attract talented students. Building relationships with beauty schools involves engaging with various personnel like owners and directors of education. Holly shares her experience of going to schools, providing treats, and creating events to foster connections. The salon's Redken affili...

Jul 19, 202323 min

Quickly Master Hiring, Attracting Top Talent, and Retaining Your Winning Team w/ Jason Everett

The podcast episode focuses on hiring practices in the salon industry. The hosts aim to elevate the salon industry's reputation and attract suitable candidates. They highlight the importance of overcoming negative beliefs about hiring. It is suggested to clarify the organization's goals and create a magnetic appeal for potential hires. The episode discusses the challenges of retention and the need to let go of ill-fitting employees. They mention the "fire to fly" concept, which encourages lettin...

Jul 04, 202326 min

Retail Makeover- Double Profits with Strategic Expansion w/ Danielle Cherewyk

The podcast features Danielle Cherewyk, a salon owner and second-generation stylist, discussing retail and expansion. Danielle's mother is also a stylist and works part-time in Danielle's salon. Danielle has owned her salon for 13 years and currently has three salon locations and one school. Danielle goes over effective strategies for retail in her salon, education-based approaches to selling, and influences that support her as an educator. The salon maintains a large inventory of retail product...

Jun 27, 202330 min

How To Keep Your Team Motivated w/ Jason Everett

Learn how to uncover the hidden motivators of your team without them explicitly telling you. The Profitable Salon Owner Podcast aims to elevate the reputation of salons, spas, and barber shops. Motivation goes beyond just money or fulfilling immediate wants. Understand the concepts of internal and external motivation and the role of self-inspiration. Practical strategies include asking open-ended questions to uncover motivators. Personalized incentives are effective in motivating employees. Help...

Jun 20, 202330 min

How To Accelerate Momentum and Make Decisions Like A Boss

Key Takeaways: --Decision paralysis can occur when people are afraid of making the wrong decision or facing negative consequences. --Outcome-based decision-making focuses on defining the problem, determining the desired outcome, and allowing freedom within a framework to achieve that outcome. --It's important to understand the root cause of a problem rather than just focusing on the surface-level issues. --Knowing where you want to go is crucial for effective decision-making. Define your destina...

Jun 04, 202328 min
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