Key Takeaways: --> Leadership is about making a positive impact: True leadership goes beyond titles and recognition. It's about using your position to create meaningful change and positively influence others. --> Foundational qualities of a good leader: Kindness, fairness, and integrity are essential traits for effective leadership. Treating others with respect and acting with integrity forms the basis of strong leadership. --> Outcome-based decision-making: Instead of focusing on rigid...
May 21, 2023•24 min
1:14 -- What is AI? 3:15 -- As a salon owner, is AI coming for my job? (Maybe... let me explain) 5:36 -- A perspective shift that may challenge your resistance 6:45 -- The technology adoption life cycle 10:28 -- The biggest MIND-BLOWING part about AI 14:45 -- How is AI going to impact your salon? 16:20 -- How to utilize ChatGPT in your salon 23:20 -- The BEST PART of using AI 27:10 -- if you STILL are hesitant...
May 07, 2023•30 min
Key Takeaways: 04:50 - Ideas & Sticky Notes 06:41 - The head trash of delegating 10:28 - The guilt of delegating 19:00 - The handoff while delegating 22:00 - Delegating ownership instead of end goals 28:20 - You and I together, not You vs. I Quotes: “One of the biggest problems I see in Salon Owners is that they don’t delegate enough.” (06:08)(Jason Everett) “Your job as the leader and owner is to empower other people to be better at things.” (8:59)(Jason Everett) “Be really grateful for you...
Apr 30, 2023•31 min
Takeaways: 03:31 - The definition of inflation 07:04 - How to know if you’re charging a good amount as prices for everything rise 08:18 - When’s the last time you raised your prices? 11:02 - Why NOW is the best time ever to raise prices 20:00 - The rule of 72 Quotes: “You've got too much money chasing too few goods.” David Phelps ( 03:50 ) “Because you can only feel like, you know, what, push prices so much, right?” David Phelps ( 05:53 ) “if you just understand that there are people who will st...
Sep 09, 2022•32 min
Takeaways: 02:06 - The Sales Desk 03:49 - The sales desk structure 04:45 - Do you need a sales mindset shift? 08:12 -The “People also bought…” model 14:39 - How to incentivize both stylist and front desk to sell retail together Quotes: “I don't sell. Sell's a dirty four letter word that we don't talk about.” Jason Everett ( 01:44 ) “That sales desk person's job is to not only follow up on everything that, that the stylist set or the nail tech set or the aesthetician set, but also to say, is ther...
Sep 08, 2022•25 min
Takeaways: 02:31 - What schools are teaching 03:46 - “I am a commission salon but…” 08:34 - Are you training your staff to leave? 14:15 - Getting lazy while booth renting 23:11 - Additional benefits Quotes: “We're actually seeing people recruit renters and get 'em back into commission salons because people are realizing it's not quite what they thought it was cracked up to be” Jason Everett ( 01:39 ) “A lot of times commissioned salons are not providing the resources that they need to be and peo...
Sep 08, 2022•26 min
Takeaways: 02:22 - Are you creating a future walkout without knowing it? 03:30 - How to create your ideal staff avatar 06:55 - How to start and finish the perfect job ad 09:56 - Using a sizzle reel 16:48 - The split test 19:16 - A non-traditional hiring style Quotes: “The very first step is you gotta get clear about who am I actually wanting to hire so that I write the job posting appropriately.” Doug Campbell ( 04:50 ) “You either screen in the interview process or you let your job add screen f...
Sep 07, 2022•25 min
Takeaways: 02:24 - Arizona Ice Tea 08:38 - Automated tools for the salon 11:16 - The biggest cost to business owners 14:04 - The Profitable Backbar Quotes: “And so they've been able to reduce their number one cost, which is employment.” Doug Campbell (03:46) “Hey, deal me whatever hand you want to deal me. And I will do whatever it takes to win” Doug Campbell (05:47) “They've literally reduce their workforce, used more automated tools inside their business to create more efficiencies, to keep th...
Jul 26, 2022•26 min
Takeaways: 02:07 - The goods and bads of commission vs. rental salons 04:06 - The lies of marketing 06:18 - The reason to work as a booth rental stylist 07:00 - Are you really keeping your money? 10:17 - How people become salon owners 14:15 - Are you really spreading cost evenly? Quotes: “ It becomes this like big ad campaign that says keep 100% of your money, which is a blatant lie ” Jason Everett (03:13) “ Honestly, at the end of the day, if you think rent's your biggest expense, apparently yo...
Jul 26, 2022•27 min
Takeaways 2:00 - Tips vs. income 4:30 - Going independent to not report tips 5:20 - Venmo 13:30 - How salon owners use tips 14:50 - No one cares about your effort 16:30 - The harm of cashing out tips daily Quotes “People under report their actual income because of tips and it leads to people not knowing how much income can be earned in this industry.” Jason Everett (2:58) “It keeps them small indefinitely.” Jason Everett (14:00) “Them having the discipline of waiting two weeks to get those tips ...
May 26, 2022•27 min
Takeaways 1:45 - The kiss of death in salon ownership 3:08 - Capacity limitations 4:12 - The buying back principle 6:20 - Giving employees the opportunity to rise 13:00 - The confidence game 15:00 - Capacity bottlenecks 21:00 - The “hit by a bus” plan Quotes “If I’m not behind the chair, can I really fill a full time schedule?” Jason Everett (2:25) “You’re the architect of your business.” Doug Campbell (4:24) “In the beginning, you’re doing it all” Doug Campbell (5:58) “How many people do I need...
May 25, 2022•25 min
Takeaways: 03:22 - Hire all the time 05:10 - Humanizing the salon owner in terms of hiring process 08:57 - Leverage your career pages 10:26 - What does your hiring process look like? 13:18 - The importance of creating a portfolio when hiring 20:19 - Highlighting your staff 25:33 - Personality assessments 26:06 - Posting a mentorship Quotes: “That you shouldn't just be like recruiting when you need to hire, you should be recruiting all the time” Matt (03:15) “I don't think there's a shortage of p...
Mar 22, 2022•29 min
Takeaways: 01:44 - Big Mistakes of Hiring in General 04:52 - Number One: Calling the school in a panic only when you need people 05:35 - Number Two: Building a relationship by teaching something at the school 06:51 - Number Three: You sell the salon too hard 11:27 - Subtle sale 13:24 - Get some help with your salon. 17:15 - Number Four: Announcing yourself 20:46 - Number Five: Giving Gifts/Bribes 24:55 - Tips: Send your leadership team and staff in to go talk about your salon Quotes: “Creating a...
Mar 15, 2022•28 min
Takeaways: 02:34 - Condition yourself 07:06 - Know your criteria and Position yourself 08:33 - Have a systems 10:25 - Ask yourself, do you own a job or a business? 12:10 - Learning how to run like a Business 18:24 - Know your worth 22:17 - Have a negotiation Quotes: “Both realities exist and it's according to what you choose to see” Doug Campbell (08:26) “It’s not that they're not smart. They just have not been exposed to the right information” Doug Campbell (14:53) “Don't stay in a place where ...
Mar 15, 2022•28 min
Takeaways: 02:51 - There's no reason to broadcast that you are raising your prices 04:34 - Make sure that your staff knows what to say 05:20 - Know the Law of Supply and Demand 07:19 - Know how to calculate prices 13:09 - Know the triggers and when to raise prices 18:43 - Increase price means to increase value 21:55 - Get the right abundant mindset 24:55 - Train your staff to Level Up Quotes: “The profit is the reward for the risk that you took to go into business” Doug Campbell (06:39) “You got...
Feb 14, 2022•28 min
Takeaways: 02:43 - Understanding the transition process 06:59 - Five levels of owning the salon 09:03 - Levels of piecing out 10:05 - What kind of salon owner do you want to be? 18:00 - Creating generational wealth 19:40 - Different profit methodologies 21:50 - The key is to have a plan 22:50 - Always seek help Quotes: “Partners start to come on when your business produces a healthy profit” Jason Everett (08:24) “Start with something” Doug Campbell (16:36) “Level yourself up” Jason Everett (18:4...
Feb 14, 2022•26 min
Takeaways: 02:16 - Roles of an influencer 04:35 - Misapplication of information from influencers 08:31 - Using KPI's (Key Performance Indicators) 10:04 - When do you need to make "the" jump? 12:30 - Tracking your business 17:04 - Importance of getting direct feedback 20:30 - Charging the right prices 22:30 - Importance of getting a coach 25:16 - Measure your Retention 27:11 - Reach out, get some Support Quotes: “Listens to influencers, but then taking the gradient back to where you are on your j...
Dec 21, 2021•30 min
Takeaways: 06:17 - They run out of a future with you 07:17 - Offer business partnership opportunities 08:47 - Grow people through your leadership team 09:20 - Grow people into wanting to become shareholders 14:36 - Asking the right question to know their entrepreneurial tendencies 15:40 - Get a good non-compete agreement 10:28 - Be true with your agreement 22:44 - Hire right in the first place Quotes: “Because they feel like they've learned everything they've learned from you and they've outgrow...
Dec 09, 2021•24 min
Takeaways: 02:30 - Time vs. Money 04:56 -The Business Owner is the architect 06:29 - Upgrading your Time 11:55 - Delegate vs. Abdicate 14:31 - Getting Leverage from using Software Systems 17:08 - Whats your hourly rate? 18:22 - Outsourcing 20:44 - Upgrading your old habits 22:09 - Evolve as a Business Owner Quotes: “Time is our most precious asset and you can't buy more time” (Jason Everett) (02:38) “When you're a business owner, you've got to start to be the architect of your business” (Doug Ca...
Dec 03, 2021•24 min
Takeaways: 02:58 - Four crucial things to know about hiring people 05:23 - Creating an ideal staff avatar to follow 07:37 - Writing the perfect job post 08:14 - Talking about the placement of new employees 09:13 - Getting clear on your relationships 15:28 - The 3 main things on keeping staffs 23:48 - Budgeting and making Buckets 27:18 - Creating a good culture Quotes: “The more specific you get, the better answer you will get when you talk to people in a relationship” (Jason Everett) (13:21) “Th...
Nov 03, 2021•29 min
Takeaways: 02:43 - Staying up with your bank 04:37 - Be Proactive 08:16 - Be aware 15:27 - Iteration of the ERTC 20:14 - Do your own research Quotes: “A lot of salons in our academy were very proactive and looked for local grants” (Jason Everett) (06:11) “Just be aware of where you're using it because that doesn't necessarily help you grow” (Jason Everett) (08:38) “I'm going to use this money to revamp things from a business standpoint so that my salon starts kicking out a good profit” (Doug Cam...
Oct 27, 2021•25 min
Takeaways: 02:14 - Recruitment Issues in todays current state 04:35 - Creating a Clear Program and Training 06:46 - The importance of Role-Play to practice 08:25 - How to overcome low-level conversation skills 11:38 - About the “SALON TODAY 200 COMPETITION” 17:09 - Implementing a new strategy 21:02 -Tips on recruitment Quotes: “What we've had to do is kind of sometimes unteach a little bit of what they learned” (Doug Campbell) (03:57) “If you're presenting an idea that's new or different, we lik...
Oct 21, 2021•27 min
Takeaways: 02:48 - Benefits of using CBD 08:45 - Misconception about CBD 09:30 - CBD Massage 11:24 - Bringing CBD in the salon for the right reason 13:49 - Legal things you need to do in order to bring CBD into your salon 20:23 - Processing payment and the use of terminology for CBD Quotes: “I left everything because I was, and it was like, I either wanted to die with access to a plant that made me feel somewhat human” (Jordan Person) (03:40) “I think people need to bring it in for the right rea...
Oct 21, 2021•25 min
Takeaways: 03:13 - Getting back into education 10:56 - Point system when getting a brand 14:31 - Uncommon things that we’re not aware of getting points 18:07 - The Importance of education from your brand 20:18 - How to Select the Right Educator 22:56 - Tips on selecting an artist 25:17 - How do you get resources 26:21 - An artist in your backyard vs an Artist across the country Quotes: “Education is the key to everything” (Carolyn O'Connor) (04:32) “Principles are true in all cases” (Jason Evere...
Oct 21, 2021•28 min
Takeaways: 03:11 - The fears and concerns in making the transition 05:26 - Biggest mistakes at any salon consulting 03:22 - Signs that you need to get out from behind the chair 16:54 - How to maintain a beautiful relationship with the guest when you transition 22:25 - The benefit of being in a community Quotes: “You have to transition out of that to be able to make more money.” (Doug Campbell) (08:30) “The power of our community is like, they start to see people transition out from behind the ch...
Oct 21, 2021•26 min
Takeaways: 03:25 - How television and media create negative imagery 04:59 - Fear is not real 06:30 - Where do you sail your ship? 09:41 - How to get a positive result 16:51 - Are you teaching people to survive? Or to thrive? 21:10 - Be Positive Optimistic 24:35 - Wake Up, Make A Choice Quotes: “You must realize that fear is not real. It is a product of thoughts you create, do not misunderstand me. Danger is very real, but fear is a choice” (Jason Everett)(04:58) “There are dangerous things you c...
Oct 21, 2021•26 min
Takeaways: 03:11 - Finding a good lawyer for your business 05:17 - The two legal games that are happening in the salon and spa spaces 13:09 - Identifying what environment you are operating in 13:41 - Having a clear agreement with the people you're hiring 24:00 - Knowing your role as an Employer Quotes: “but ignorance is not an excuse” (Doug Campbell) (19:54) “Take the time to get the clear agreement, do the homework, get the agreement” (Doug Campbell) (25:56) Links Mentioned: Evorevopodcast.com ...
Oct 21, 2021•27 min
Takeaways: 03:07 - A couple of ways of getting started as a salon owner 06:46 - Shifting from “how can you sell yourself” into becoming a leader 09:22 - The importance of changing your brand name before hitting your first 50k 10:23 - The process of recruiting and hiring 14:06 - How to pay yourself properly and legally 21:47 - Building a code of honor inside the salon Quotes: “Shift that mentality from that it's on my shoulders to let's lift this thing, but my plan needs to get beyond me doing al...
Oct 19, 2021•24 min
Takeaways: 03:43 - The “Insta Hangover” 05:55 - Finding a balance and the community to be authentic online 08:27 - Taking bad scenarios and turning it into education rather than a rant 10:05 - Figuring out the actual emotion and intent in a social media post 16:00 - How Celene’s stylists handle an upset client on social media Quotes: “People are tired of having fake connections.” (Celene Dupuis)(03:21) “So many of us do on social media what we wouldn’t do in real life.” (Celene Dupuis)(05:15) “W...
Aug 27, 2021•28 min
Takeaways: 04:08 - Living like an entrepreneur 10:16 - Why not having a plan is a bigger deal than you think 13:58 - Finding and training top talent 15:20 - Are you blocking our profit or just hoping it will come around? Quotes: “Yes you’re going to have to work extra hard at the beginning but you should have a plan to make that temporary.” (Doug Campbell)(02:26) “Entrepreneurship is not for everybody.” (Doug Campbell)(05:20) “Your budget should be the decision on that.” (Jason Everett)(11:15) L...
Aug 26, 2021•25 min
