Profitable Salon Owner Podcast - podcast cover

Profitable Salon Owner Podcast

Jason Everett, Kayla Swansonprofitable-salon-owner-podcast.simplecast.com
Listen here with Kayla Swanson and leading industry experts to keep you in-the-know and up-to-date on the latest for the salon industry! If you feel that your current business model is not working for you and hasn't changed in the last two years or for two decades, we're here to show you the light! Profitable Salon Owner Podcast helps commission salon owners grow their business, profits and an amazing team! High Performance Salon Academy has helped hundreds of salons and thousands of stylists grow their personal income and find their passion for the industry once again. Their infectious high energy makes every event they run not only educational, but extremely engaging.
Last refreshed:
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

How to Start a Commission Salon From Suite Rental

Takeaways: 06:10 - How to create a code of honor within a growing team and what a code of honor is 07:25 - Stylists or wild stallions? 11:15 - Paying yourself as the owner for being the owner not BTC 16:48 - What software is right for you 19:13 - Are you greedy with new guests coming into the salon? Quotes: “The grass is not always greener on the other side and now they’re on an island by themselves.” (Doug Campbell)(2:20) “One of the best things you can do is get an operating agreement for you ...

Aug 26, 202127 min

Barbershops Are A Different Beast

Takeaways: 01:53 - Why Doug and his wife decided to own both salons and barbershops 07:40 - Setting up a proper culture in a barber shop 11:39 - How barbershops miss out on selling retail 15:13 - The Art of Shaving in barbershops 17:02 - How barbers should be selling retail 17:37 - All about men's skin care Quotes: “The idea is you got to set up a culture and a business where people can come in and do what they love to do, being an environment that's cool.” (Doug Campbell) (07:41) “Guys do want ...

Aug 26, 202125 min

What the Hell Is a Salon "Profit"

Takeaways: 03:35 - How you should be paying yourself as an owner still working behind the chair 8:44 - The mistake of bringing shareholders in too early 14:17 - What percent of salons actually take some profit 21:49 - The financial and the creative partner Quotes: “Do you have a wealth mentality or do you have a poverty mentality?” (Doug Campbell)(02:43) “What would it cost for you to replace yourself with another person?” (Jason Everett)(8:36) “Otherwise you have something that is not really a ...

Jul 12, 202125 min

Beauty Changes Lives with Lauren Conway

Takeaways: 03:03 - The background of an amazing company Beauty Changes Lives 04:33 - The various ways and people who might be shutting down a beauty career dream 07:00 - The types of scholarships Beauty Changes Lives offers and how to obtain one 11:42 - The importance of the financial information in the beauty industry and how it is lacking 15:12 - The “Make Your Mark” campaign 21:50 - The goals and dreams for our industry Quotes: “We believe 100% that beauty changes lives.”(Lauren Conway)(03:04...

Jul 07, 202126 min

The "One Thing" To Focus On As A Salon Owner

Takeaways: 03:02 - The MAIN issue salon owners all face revealed 04:14 - The curse of creative industries 06:36 - 9 key drivers to grow your business 10:36 - The 3 things to fix in your business to drive it forward 12:51 - Transferring BTC time to face time with your employees 19:09 - Importance of profitability Quotes: “We're really good at shiny object syndrome. Oh, that's fun. Let's start there. I've got a great idea. I'd like to serve my clients better. Uh, I want to an implement something n...

Jul 01, 202126 min

Tired of No Shows? Here’s How To Fix It

Takeaways: 02:17 - How COVID affected the cancellation policy in salons 07:58 - Is an online booked appointment a REAL appointment? 08:20 - A couple ways to solve the no show problem 13:56 - The importance of a “guest form” 15:18 - The language of a confirmed appointment 18:13 - Should you cancel an appointment who is not confirmed? Quotes: “Before covid you had more authority to enforce”(Jason Everett)(04:30) “I think that the idea, instead of punishing them for doing it is how do we take care ...

Jun 29, 202126 min

How To Take Amazing Photo's Of Your Clients And Guests

Takeaways: 03:13 - How John DeMato got started in the photography industry 05:03 - What details in the salon to look for when taking shots of your salon 08:40 - John explains how to use different angles and shots to tell a story in your salon 14:30 - The curse of being an expert in the salon industry and how it may be affecting your social media feed 17:17 - Tips for getting the best interaction candid shots from a professional photographer 18:43 - The 3 angels you should be getting for the perf...

Jun 29, 202127 min

What You Don't Know About Booth Rental

Takeaways: 01:40 - Are you comparing apples to apples when looking at booth rental vs commission? 06:09 - How salon owners have disserviced their stylists with lack of info 07:22 - Is booth renting owning a business or owning a job 08:09 - What is an entrepreneurial seizure 14:15 - Jason and Doug give a spreadsheet that shows the financial difference of booth renting vs. commission 16:00 - The ACTUAL apples to apples financial comparison of rental vs. commission salon 25:05 - The value of a comm...

Jun 11, 202131 min

How Much Commission Should You Pay

Takeaways: 01:22 - Are you rewarding yourself for being an owner? 03:05 - The 3 main types of income you should be pulling in as an owner 07:30 - Are you paying yourself for behind the chair time as the owner? 08:35 - Jason covers the various areas $ should go to calculate your stylists commission 15:58 - Planning for profit 20:13 - How to separate your profit by service Quotes: “Number one mistake is that they don't figure in their profit margin at the beginning”(Doug Campbell) ( 01:28 ) “If yo...

Jun 09, 202126 min

New Mask Rules

Takeaways: 3:30 - How do you navigate so that it is good for the business (staff) and clients 5:30 - Tell staff and clients about your decision on mask mandate 8:00 - Giving the guest the option to have the stylist wear a mask 10:30 - If a client asks if the staff are vaccinated? 12:45 - Make sure your front desk knows how to handle these situations 17:00 - Put a plan in place and deal with it 22:15 - Changing your communication to clients Quotes: “You have to have a clear policy that everyone u...

May 22, 202126 min

Why Wont They Listen To You

Takeaways: 4:30 - Talking to new people coming in 7:20 - Employee seeing it good only for the owner and not for them (motivating for self interest) 13:00 - How do you provide a different perspective on the same old information 17:15 - Brainstorming together (Leadership team) 19:00 - How do you get someone from knowing to doing it 22:30 - Show Me! (Ask them to demonstrate something so that staff can improve) Quotes: “Do you want to be heard or do you want the results?” (Doug Campbell)(5:15) “Util...

May 21, 202125 min

Are your “Full Timers” becoming “Part Timers?”

Takeaways: 5:20 - Does your reality line up with the truth? 9:00 - Serving your/their self interest first. 11:30 - Changing with the time 16:45 - Wanting them to become an owner 18:30 - How do you adapt? 22:00 - Growing with the changes to the industry Quotes: “It's not selfishness, it’s self interest.” (Doug Campbell)(6:10) “Are you better off because you forced them out the door.” (Doug Campbell)(9:00) “The problem is you start treating everyone as if they are going to leave.” (Jason Everett)(...

May 21, 202125 min

How Do You Get the Employee Retention Tax Credit?

Takeaways: 4:30 - I can’t claim ERC if I received the PPP? 7:40 - Partial or full suspension qualifications 10:15 - If my business has grown, how does that work? 19:30 - Looking at tax deductions in all avenues 24:00 - What strategy is compared to compliance 27:40 - When is it time to break up with your CPA? Quotes: 12:00 - “If you had full or partial suspension then you qualify” (Jeff Socha) 21:30 - “What you do in 2021 is what your compliance will be reporting in 2022” (Jeff Socha) 25:45 - “It...

May 19, 202129 min

How to find brilliance in your salon’s story

Takeaways: 3:40 People can do what you do, but nobody has your story 5:10 How to build the best story of yourself 11:35 How do you tell stories as a salon owner 14:30 HERO Story telling (Heart, Education, Results, Origin) 17:45 Journaling some of your memories because of that story 21:45 Conflict and desire in your story Quotes: 4:00 Your story is like your fingerprint (James) 13:45 People are paying for your perspective on things (James) 21:20 The story will make the sale so it doesn’t sound fo...

May 17, 202131 min

In the Salon are you a “Control Freak”?

Takeaways: 3:00 What are control freaks 4:45 Delegation vs Abdication 7:30 Four steps delegation (1. I do, you watch; 2. I do, you help; 3. You do, I help; 4. You do, I watch) 14:00 Shrink the task for better outcome, then add more. (Builds confidence) 20:00 Hiring someone who is better than you (Can do your job better than you) Quotes: 2:50 “They are a control freak and have to be in control” (Doug) 13:30 “Don’t give someone an agreement that is too big knowing they cannot keep it” (Jason) 18:3...

May 10, 202126 min

Is "Busy" Good?

Takeaways: 6:00 A hamster on a wheel is busy but is not making any progress. 7:00 Doing the activity (busy) everyday but not making any progress. 12:15 How do you buy back your time and be productive 16:00 Lower value tasks that you should not be doing 19:30 How much is your time worth? Quotes: 4:00 We wear “Busy” as a badge of honor. (Jason) 16:35 How do I elevate my time? (Doug) 19:30 How much is your time worth. What is your effective hourly rate? (Jason)...

May 04, 202125 min

How to Plan to Keep More of your Money with Bob Gauvreau

Key Takeaways: 5:00 - How business/salon owners are taxed 8:00 - How to setup your taxes (dividend plan) 13:00 - Capture those that we are spending money on for tax deductions 15:45 - Emergency Wage Assistance (Canada) + Emergency Business Account (Canada) 18:45 - PPP Loan 21:25 - Putting our kids on payroll (deduction) Quotes: 19:15 - “If you are eligible for the PPP Loan, go out and get it and max it out.” (Bob) 25:30 - “There are compliant CPAs and there are creative CPAs.” (Jason) Links Ment...

Apr 13, 202128 min

How to Extinguish Poverty Mentality in Your Salon with Jackson Milan

Key Takeaways: 4:08 - Poverty Mindset with money (People don’t have a good relationship with money) 7:30 - The 5 financial You’s 14:40 - Define the destination What do you want? 20:30 - How do we bridge the gap between the owner and the employee 22:00 - Putting our team member in a better position (investing in your team members) Quotes: "If you can't speak open and honestly, not just about your wins, but also about the things you haven't done well. It means those situations and experiences have...

Mar 30, 202127 min

051- How Do You Beat Social Media Burnout with Jamie Dana

Key Takeaways: 2:15 Social Media Burnout overview 7:23 How salon owners are feeling towards social media (one word) 11:10 What’s professional and what’s authentic 13.15 Social Media Imposter Syndrome overview 19:00 Focus on what is profitable as a salon owner 20:45 Taking a break from social media Quotes “It feels like I have to be perfect right now” (Jamie Dana) (7:45) “Be authentic but be my professional self” (Doug Campbell) (11:43) “Focus on one to two things at a time that I love that will ...

Mar 23, 202129 min

050 - How to Make the Phone Ring with Lucas Renfroe

Key Takeaways: 03:17 - The biggest mistakes people make when marketing themselves online 06:25 - Tips on building a gorgeous AND functional website 09:30 - The detriment to having too much text copy on your website 12:10 - The numbers behind the website 17:10 - Should you be concerned about massive follower count? Quotes: “Now that websites are turning more into lead generation tools instead of fancy brochures, we’re flipping the script on traditional website design and web build” (Lucas) (04:31...

Mar 09, 202126 min

049 - How to Short Circuit and Reprogram your "Little Voice"

Key Takeaways: 04:30 - The importance and proper technique of debriefing situations 08:25 - The issue with emotionally branding yourself 13:40 - How to successfully debrief in a personal development meeting 16:45 - Your job as a leader during a team debrief 22:30 - How to debrief with your clients at the chair Quotes: “It's a program that your subconscious creates to handle a situation.” (Doug) (01:33) “What worked, what didn't work, and what’d you learn?” (Jason) (06:05) “If your little voice l...

Mar 02, 202125 min

048 - Should You Fire Your Salon's Top Performer?

Key Takeaways: 03:13 - How and when you should fire YOURSELF 09:10 - Getting caught in a comfort zone transferring from behind the chair to being a business owner 15:33 - Jason gives a model for how to determine if you should be keeping or firing an employee 23:20 - How to prepare to fire a cancerous top performer Quotes: “Fire yourself from the job that you have and give yourself the job of the owner.” (Jason) (07:19) “That's part of what profit is, is paying you or rewarding you for taking the...

Feb 23, 202128 min

047 - Bringing the "Relationship" Back with Matt Beck

Key Takeaways: 8:36 - The largest reason your clients are no-showing your stylists 8:43 - Keeping a positive relationship with your staff 8:44 - How to motivate your team to practice their skills 8:48 - Learning the RIGHT lessons from every situation, not just the easy ones 8:50 - Hot tips from 2 successful salon owners on building relationships Quotes: “What is the secret ingredient to becoming more successful behind the chair.. It has always been relationships” Matt 8:34 “Give opportunity to p...

Feb 16, 202125 min

046 - Should You Switch From Rental to Commission with Mandy Pulse & Ashley Thomas

Key Takeaways: 02:40 - Doug’s tells his story of switching from a hybrid salon to a fully commission salon 08:39 - The issues that might arise while owning a booth rental salon 11:10 - The ways the salon culture has improved moving to a commission based model 14:30 - How Mandy and Ashley told their team they were switching salon models 19:30 - Advice on transitioning company structure Quotes: “We could not control the culture leasing out stations” (Ashley) (08:08) “When you’re growing people and...

Feb 10, 202124 min

045 - Most Common Salon Owner Drama with Lindsay Lowe

Key Takeaways: 03:23 - The main drama that affects growth in a salon and how to get around it 05:10 - How to curb miscommunication in your salon 12:40 - The importance of using a “time to do” list to continue your success 16:40 - The struggles of being a perfectionist in the beauty industry and how to get around them 18:00 - Hot tips on how to keep growing during a shutdown 21:00 - How to spend your office hours as a salon owner to stay productive Quotes: “The code of honor is designed to help e...

Feb 02, 202123 min

044 - How Much $$ Is Your Spa/Salon Worth?

Key Takeaways 4:18 Every Business is Different 6:45 Why Do You Need to Know Your Salon’s Value 9:45 Fair Market Value 16:46 How Sellable is Your Business? Quotes Doug: 1:36 I think it's just good to be grounded in what a realistic value of your business in. Because again I said, the whole thing, if you're not aware of it, you can't manage it. You can't make it worth more. You can't offer the right people into your company if you don't know what that number is. Laurel: 4:18 So that's the first th...

Jan 26, 202125 min

043 - New Round Of PPP for Salon Owners

Key Takeaways: 01:50 - The purpose and overview of PPP loans 07:00 - Who qualities for the second round of PPP loans 09:05 - What defines a “quarter” for the PPP loans, the answer might surprise you 12:30 - The importance of having a relationship with a business banker 16:30 - Why having a coach through these times is vital Quotes: “More than likely there is going to be some extra cash with this that you can use for other things” - (Doug) (03:15) This is your opportunity to go to bat with your a...

Jan 19, 202123 min

042 - How Do You Change Other People

Key Takeaways: 03:55 Learning to question yourself with “what am I truly capable of” 05:43 Discussing the fact that you have to CHANGE yourself in order to LEAD better 06:44 Overview of a customized personal development challenge ran by HPSA 12:02 Going through different vices adults use as “pacifiers” in their everyday life 14:50 The “how to” and physical benefits of taking a daily cold shower Quotes: “When people see you are willing to push yourself, willing to take yourself to that next level...

Dec 22, 202025 min

041 - Fully "Loaded" January

Key Takeaways: 04:39 - Gift Card Promotions 09:04 - Dangers of Discounting Down 09:28 - Perks of Valuing Up 11:35 - Pre-book Contests 18:39 - Marketing for January Quotes: “And we always say you got to add value, value up. Don't discount down. Don't put everything on 50% off for January to get people in the doors.” (2:49) (Doug) “I want to tell you that in a digital world, physical things have a big impact.” (15:40) (Jason) “Literally every single day of January, you should have something that y...

Dec 15, 202023 min

040 - Most Important Thing to Sell This December!

Key Takeaways: 02:08 - What is December In A Typical Salon 03:26 - The Most Important Thing To Sell This December 05:18 - Enjoy December By Staying Healthy 10:02 - It’s Not About The Amount Of Time, But The Presence And Quality 16:08 - Give Your Brain A Minute To Relax Quotes: “So if something shows up in your life, usually something else moves out of your life.” (04:45) (Doug) “It's not about the amount of time you spend with your family, the time you spend for yourself or time you spend at wor...

Dec 14, 202026 min
For the best experience, listen in Metacast app for iOS or Android