Retail Makeover- Double Profits with Strategic Expansion w/ Danielle Cherewyk
Jun 27, 2023•30 min
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Episode description
- The podcast features Danielle Cherewyk, a salon owner and second-generation stylist, discussing retail and expansion.
- Danielle's mother is also a stylist and works part-time in Danielle's salon.
- Danielle has owned her salon for 13 years and currently has three salon locations and one school.
- Danielle goes over effective strategies for retail in her salon, education-based approaches to selling, and influences that support her as an educator.
- The salon maintains a large inventory of retail products, but careful inventory management is essential. Their retail-to-service percentage is out of this world, with some stylists achieving higher percentages that you couldn't believe.
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