Profitable Salon Owner Podcast - podcast cover

Profitable Salon Owner Podcast

Jason Everett, Kayla Swansonprofitable-salon-owner-podcast.simplecast.com
Listen here with Kayla Swanson and leading industry experts to keep you in-the-know and up-to-date on the latest for the salon industry! If you feel that your current business model is not working for you and hasn't changed in the last two years or for two decades, we're here to show you the light! Profitable Salon Owner Podcast helps commission salon owners grow their business, profits and an amazing team! High Performance Salon Academy has helped hundreds of salons and thousands of stylists grow their personal income and find their passion for the industry once again. Their infectious high energy makes every event they run not only educational, but extremely engaging.
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Episodes

How to Build a Salon Powerhouse and Sell More Retail Doing It | EP 203 | Profitable Salon Owner

In This Episode, You’ll Discover: How Danielle trains new stylists to become confident retail pros The systems she put in place to support massive growth What a “performance improvement plan” really means in her culture Why retail numbers are more than just dollars—they measure care Her go-to mindset check before opening a new location Learn more here - www.highperformancesalon.com Join our FB group - www.facebook.com/groups/highperformancesalon Like us on FB - www.facebook.com/highperformancesa...

Jul 09, 202531 min

Exposing How Too Much Inventory Is Costing Your Salon Thousands! | EP 202 | Profitable Salon Owner

In This Episode, You’ll Discover: The 14-year journey from debt to profit Leah’s strategy for using 101 intermixable tubes to create any color How to get your team on board with inventory changes The truth about inventory taking up “rent-free” space Why being profitable is NOT the same as being busy Don't miss this episode if you're ready to finally make your back bar work for YOU! Learn more here - www.highperformancesalon.com Join our FB group - www.facebook.com/groups/highperformancesalon Lik...

Jul 02, 202532 min

Unlocking Salon Success | Strategies from Bennie Pollard | EP 201 | Profitable Salon Owner

In This Episode, You’ll Discover: Why building intentional relationships is key to long-term salon success How to market your salon in a way that feels authentic and effective The role of trust in client and distributor relationships—and how to earn it Bennie’s personal strategies for elevating your salon’s reputation and culture Real-world lessons from decades in the beauty industry that you can apply today Learn more here - www.highperformancesalon.com Join our FB group - www.facebook.com/grou...

Jun 25, 202533 min

Walkouts, Wakeups & Winning Back Your Salon Culture | EP 200 | Profitable Salon Owner

In This Episode, You’ll Discover: What led to the breakdown and the breakthrough The emotional toll no one talks about How they rebuilt their culture with values the team helped define Why intentional hiring (not just “warm bodies”) became the rule How getting vulnerable as a leader changed everything Learn more here - www.highperformancesalon.com Join our FB group - www.facebook.com/groups/highperformancesalon Like us on FB - www.facebook.com/highperformancesalon Follow us on IG - www.instagram...

Jun 18, 202532 min

Preventing Salon Failure & Driving Success | Ep 199 | Profitable Salon Owner

In This Episode, You’ll Discover: Why continuous learning is essential for sustained salon success The key business metrics every salon owner should understand How seeking support can accelerate your growth journey The value of creating a culture of growth within your salon team Actionable ways to build personal accountability as a salon owner How to overcome common challenges with clarity and confidence What it takes to shift from surviving to thriving in your business Learn more here - www.hig...

Jun 12, 202529 min

How To Train The Employees Of Your Salon Effectively | EP 198 | Profitable Salon Owner

From mentorship pairings to business-building metrics, this episode shares the exact structure Elise uses to turn stylists into confident, high-performing pros. What You’ll Learn: What an associate program is (and how Elise built hers from scratch) How to customize onboarding based on learning styles The 6 levels and what each one teaches Business metrics every associate must track How to pair mentors for maximum impact Why the program helps all new hires regardless of experience 🎧 Listen now a...

Jun 04, 202529 min

Salon Owners, AI is here. Are you keeping up? | EP 197 | Profitable Salon Owner

💡 Here’s what you’ll learn: What AI is and why it matters How tools like ChatGPT and DALL·E are changing the game How to leverage AI for higher productivity Where you fall on the technology adoption curve What salon owners risk by ignoring new tech How to overcome fear and lead with curiosity 🎧 Ready to future-proof your salon? Listen now! Learn more here - www.highperformancesalon.com Join our FB group - www.facebook.com/groups/highperformancesalon Like us on FB - www.facebook.com/highperform...

May 28, 202529 min

Shocking Truths About Mental Health in Salons | EP 196 | Profitable Salon Owner

Here’s what you’ll learn in this episode: Stephanie’s journey from unsafe work environments to becoming a psychological safety coach The Green Light / Yellow Light / Red Light model for emotional awareness How to spot burnout, disconnection, and fear in your team Why language is key to addressing mental health Practical steps for leading with empathy and emotional clarity How client interactions can drain stylists emotionally, and what to do about it Stephanie’s reminder: “Love has to include us...

May 21, 202534 min

AI Top Secrets That Successful Salons Don't Want You To Know! | EP 195 | Profitable Salon Owner

In This Episode, You’ll Discover: Why AI is like a Ferrari, only powerful when used right Common mistakes salon owners make with AI How to use AI as a "bionic enhancement," not a job replacement Practical salon tasks you can automate today (staff training, dress codes & more) How AI can save you hours and eliminate the "no time" excuse Jason’s 21 AI tasks every salon owner should know 🎧 Ready to unlock the real power of AI in your salon? Listen now! Learn more here - www.highperformancesalo...

May 14, 202525 min

How to Turn Your Color Bar into a PROFIT CENTER | EP 194 | | Profitable Salon Owner

In this latest episode, we sit down with Alicia Soulier, CEO and founder of Salon Scale, to reveal how salons are turning their back bar from a cost center into a profit machine. With real-world tips and the Profitable Back Bar System, Alicia breaks down how to track costs, communicate with your team, and boost your bottom line starting today! 💡 Here’s what you’ll learn: How to finally track your back bar costs accurately The “Profitable Back Bar System” that salons are using right now Why clea...

May 07, 202528 min

Can Salon Owners Transform Their Finances? | EP 193 | Profitable Salon Owner

In this powerful episode, Jason Everett breaks down why focusing on the wrong numbers could be the reason you’re not keeping more profit. 💡 Here’s what you’ll learn: Why revenue ≠ profit, and why that matters How to calculate your break-even point How to rethink your expenses and protect profit Simple shifts to grow your profit margin today Why having support around money matters more than you think 🎧 Ready to stop grinding and start profiting? Listen now! Learn more here - www.highperformance...

Apr 30, 202531 min

The Secret to Flexible Scheduling for Salon Success! | | EP. 192 | Profitable Salon Owner

In This Episode, You'll Discover: Why Flexible Scheduling is key to team happiness and salon productivity How the pandemic accelerated the shift to hybrid and lifestyle-based work models Different types of custom schedules based on financial goals and family needs Practical steps to implement lifestyle scheduling in your salon How flexible scheduling can positively impact your salon culture Tips for navigating challenges when shifting to a more flexible model The generational shift toward valuin...

Apr 16, 202535 min

Can Embracing Technology Make Your Salon the Best Place to Work? | EP 191 | Profitable Salon Owner

In This Episode, You’ll Discover: How technology can help you attract and retain top salon talent The power of creating a mission-driven, tech-savvy salon culture Why AI tools (like automated client reminders) are game-changers for time management and client retention The benefit of replacing traditional interviews with “vibe check” meetups Simple tech upgrades that make your salon a better place to work and grow Learn more here - www.highperformancesalon.com Join our FB group - www.facebook.com...

Apr 09, 202535 min

Marketing Secrets Every Salon Owner Needs to Know | EP. 190 | Profitable Salon Owner

In This Episode, You'll Discover: The real purpose of marketing: communication and relationships Effective strategies to capture and nurture leads Why automation and drip campaigns are key to success The role of SEO in growing your salon How neuromarketing can keep your salon top of mind Learn more here - www.highperformancesalon.com Join our FB group - www.facebook.com/groups/highperformancesalon Like us on FB - www.facebook.com/highperformancesalon Follow us on IG - www.instagram.com/highperfo...

Apr 02, 202531 min

Secrets to a Five Star Salon Experience | EP 189 | Profitable Salon Owner

In This Episode, You'll Discover: How to create an emotional connection with clients beyond technical skills The importance of a warm welcome and memorable touchpoints Strategies for maintaining consistent service standards The power of eye-to-eye consultations for better client relationships The role of team training and leadership in delivering exceptional service How to personalize client experiences for a lasting positive impression Ways to engage your team in continuous improvement Follow S...

Mar 26, 202536 min

Retail Sales Mastery: Kristie Leslie’s 100% RTS Formula | EP 188 | Profitable Salon Owner

Discover how a shift in mindset, personalized client experiences, and strategic brand partnerships can transform your salon's profitability. If you're ready to increase your salon’s retail sales and learn how to integrate retail into every aspect of your service, this episode is a must-watch! Text “support” to (916)258-0720 to get help taking your salon to the next level. Instagram: @kristie.luxebeautyco Learn more here - www.highperformancesalon.com Join our FB group - www.facebook.com/groups/h...

Mar 20, 202532 min

Never Panic Again: Crisis Management Tips for Salon Owners | EP. 187 | Profitable Salon Owner

In This Episode, You’ll Discover: Proven techniques for identifying and managing salon crises Real-life stories and lessons from Mandy’s own salon experiences How to communicate effectively with your team and clients during a crisis The importance of having a solid crisis management plan in place Connect with Mandy McCollough: Instagram: @‌fancyfish Need Help with Your Crises Manual or Want to Join Our Salon Owner Community? Text “support” to (916) 258-0720 Learn more here - www.highperformances...

Mar 20, 202534 min

How To Build A Problem-Solving Team | EP 186 | Profitable Salon Owner

Key Points From This Episode: Why employees avoid responsibility and how to shift their mindset How shielding staff from consequences actually stunts their growth The surprising link between school systems and weak problem-solving skills Why “C” students often make better entrepreneurs than “A” students How to let go of control and trust your team to step up The ego trap: Are you solving problems for your team’s benefit...or yours? How to create a culture of ownership without overwhelming your s...

Mar 05, 202529 min

The Secret to Running a High-Performing Salon | EP 185 | Profitable Salon Owner

If you’re feeling stuck in your business and wondering what it takes to reach the next level, this episode is for you. Kayla Swanson and Jason Everett break down the key habits and strategies that top salon owners use to grow their businesses, build high-performing teams, and stay ahead of the competition. Key Takeaways: The mindset shift that separates top salons from the rest Why taking fast action is the key to growth The 220-24 Rule for decision-making and execution How to quickly adjust and...

Feb 26, 202522 min

Mastering Credit Card Fees in Your Salon | EP 184 | Profitable Salon Owner [REPLAY]

Here’s what you’ll learn in this episode: ✔️ The truth about rising credit card processing fees in salons ✔️ How new laws allow salons to pass fees onto clients (legally!) ✔️ Why transparency is key and how to communicate fees the right way ✔️ The ONE simple tweak that prevents client complaints ✔️ How to get your staff on board (and avoid resistance!) ✔️ Why most salons see minimal pushback when done correctly ✔️ A step-by-step rollout plan to make this smooth and stress-free ⚡ Want the exact c...

Feb 20, 202529 min

How AI is Boosting Salon Revenue | EP 183 | Profitable Salon Owner

AI Helps Capture Missed Calls & Increase Revenue (05:37) In just four weeks , their AI system captured 112 missed calls , leading to $1,800 in additional booked services that would have otherwise been lost. AI-Powered Texting Enhances Guest Experience (03:50) AI sends automated yet customizable text messages to guests, allowing them to easily book appointments without waiting for a callback. AI Assists Front Desk by Reducing Workload (07:15) AI takes over conversations with clients when staf...

Feb 12, 202533 min

How to Build Trust and Loyalty with Your Salon Team | EP 182 | Profitable Salon Owner

The Power of Giving Back : Building trust and loyalty starts with creating a salon culture that actively gives back to the community. A Legacy of Generosity : Dawn Blom has been in the salon industry for over 40 years, and her salons have raised over $1 million for community causes. Building Trust Through Action : Supporting local causes and individuals in need helps establish a salon's reputation as a trusted community partner. Signature Fundraising Events : Dawn's salons host annual events lik...

Feb 05, 202537 min

Why Booth Renters Are Coming Back to Commission Salons | EP 181 | Profitable Salon Owner

2025 Hiring Changes : Salon hiring has evolved, requiring flexibility, tailored benefits, and innovative recruitment strategies to attract top talent. Flexible Rewards : Employees value benefits like 401(k)s, health insurance, vacation time, and educational opportunities over just high commission rates. Dedicated Recruitment Channels : Creating Instagram pages specifically for career opportunities helps attract stylists and stand out to potential hires. Understanding Generational Shifts : Younge...

Jan 29, 202526 min

Why Your Salon Isn’t Profitable and How to Fix It | EP 180 | Profitable Salon Owner

Transformational Profit Growth : Angie Loren, a salon owner for 12 years, shares her story of going from operating in the red to achieving a 19% profit in just nine months. Community Support : Joining the High-Performance Salon Academy and connecting with a community of like-minded professionals helped Angie gain clarity, tools, and strategies for success. Code of Honor : Implementing a "Code of Honor" within her salon created a foundation of accountability, collaboration, and shared values amon...

Jan 22, 202535 min

Are You Creating an Experience or Just a Service? Here’s How to Tell | EP. 179 | Profitable Salon Owner

Focus on the Client Experience : Clients crave genuine conversations and attention; it's not just about haircuts but about connection. Avoid "Hamster Wheel" Operations : Salons often fall into a repetitive cycle, making the service feel rushed and impersonal. Personal Touch Matters : Handwritten notes, personalized services, and sensory experiences (like scent machines) elevate the salon's perception. Go Beyond Discounts : Instead of offering discounts, focus on value-packed services to make cli...

Jan 08, 202532 min

Why Most Salons Will Fail in 2025 (and How to Avoid It) | EP 178 | Profitable Salon

Brand Clarity: The podcast branding shifted from "Kayla's Podcast" to "High Performance Salon Academy's Profitable Salon Owner Podcast" to emphasize the Academy as the authority, not just the host. Prediction for 2025: Jason predicts that mediocre salons will be wiped out in 2025, not because of external factors like the economy but due to poor internal practices. Back to Basics: Salons need to revisit their "guest experience" and focus on strong foundational practices rather than relying on old...

Dec 25, 202428 min

From Employee to Owner: She Took Over a Salon and Made It Profitable | EP 177 | Profitable Salon Owner

Unexpected Journey into Salon Ownership : Janelle Fedock didn’t plan to own a salon but felt a "calling" when the opportunity arose. She took action despite being on maternity leave and managing a full-time job. Rapid Business Growth : In just 2.5 years, Janelle doubled her salon’s revenue, growing from 10 employees to 21. This growth came through leadership development, building systems, and hiring the right people. Personal Development as a Leader : Janelle embraced leadership training by read...

Dec 11, 202432 min

8 Mistakes That Are Killing Your Gift Card Profits | EP 176 | Profitable Salon Owner

Gift Cards as a Tool for Growth : Gift cards can be highly profitable when used to attract new guests and grow revenue during holidays. Biggest Mistake #1 - Discounting : Avoid offering discounts on gift cards, as this can hurt your profit margins and set unrealistic pricing expectations. Biggest Mistake #2 - No Boundaries : Clearly define gift card usage rules to prevent misuse, like limiting their use to specific services or retail products. Biggest Mistake #3 - Fluffing December Sales : High ...

Nov 27, 202432 min

How Community Can Transform Your Salon Business | EP 175 | Profitable Salon Owner

Passion and Growth : Learn how Brian "Leo" Mallum expanded from a one-backwash studio to three successful salons through a deep passion for the industry and a commitment to organic growth. CARE Values Framework : Discover how Roar Hair and Beauty’s core values—Color, Authenticity, Respect, and Excellence—shape their salon culture and attract a loyal clientele. Community Over Competition : Hear why building a supportive community of salon owners and professionals can be more valuable than competi...

Nov 20, 202432 min

Why Salon Owners Face Burnout and How to Fix It | EP 174 | Profitable Salon Owner

Topic : The discussion centers around burnout and practical ways to overcome it, focusing on causes and cures. Guest : Chris Baran shares his experiences, emphasizing his journey in the beauty industry and lessons learned over 50 years. Causes of Burnout : Overwork, feeling unappreciated, and imposter syndrome are highlighted as key contributors. Universal Education : Chris points out that everyone is an educator in life, whether as a stylist, parent, or leader, which can lead to exhaustion. Exp...

Nov 13, 202438 min
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