Salon Expansion Tips and Insights: A Conversation with Danielle Cherwick
Sep 06, 2023•31 min
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Episode description
- Kayla, host of the Profitable Salon Owner Podcast, interviews Danielle Cherwick on salon expansion.
- Danielle owns three salons and a school, celebrating the 10th anniversary of one in January 2023.
- She initially purchased a small location in a women's gym, later expanding to a new location.
- Danielle discusses various ways to expand a salon business, including niche focus and extended hours.
- They emphasize the importance of careful consideration before expanding, considering intentions and resources.
- Danielle suggests maximizing the current location's potential before opening a new one.
- They touch on the idea of involving shareholders and how it impacts the salon's growth.
- Danielle shares her experience of reaching 80% salon capacity and the need to expand to create management opportunities.
- The interview explores how expanding into a new location can serve a different demographic.
- Danielle mentions the challenges of stylists commuting between locations and the positive impact on work-life balance.
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