Today I'm talking about the power of visualisation for your business and your life on the whole. I’ll walk you through what I mean by visualisation, and why this is a powerful process that you need to consider integrating into your everyday life. What You Will Learn In This Episode: What is visualisation How visualisation works in your brain The difference between visualisation and wishful thinking How visualisation translates into real life perceptions and actions Guided visualisations for self...
Jan 02, 2020•15 min
As we are leaving 2019 behind us, I want to to share with you the processes and the questions that I use to review my year, and to set myself up for what I want to create in 2020. I hope they are going to prompt you to consider your life and business as one entity, so that you can create the life that you want. What You Will Learn In This Episode: Eight categories to take into account when planning your year Three columns to fill out in each category Questions to ask yourself about your current ...
Dec 30, 2019•19 min
Being intentional means deciding where you're headed with your business and your life, and what kind of person you want to be. Setting big goals has worked very well for me this year, and today I want to help you be more intentional about what you want to create for your life and business next year. What You Will Learn In This Episode: How journaling helps you become more intentional Setting daily, weekly, monthly, quarterly and yearly goals in business and life Why your big 20-year goals don’t ...
Dec 26, 2019•8 min
My guest today is Traci Cornelius, a business and mindset coach who helps entrepreneurs scale their business. We talk about why it’s so important to become comfortable with being uncomfortable, and what feeling the fear and doing it anyway means for growing your business. What You Will Learn in This Episode: Why feeling comfortable leads to being stuck What pushing yourself out of your comfort zone really means in your business and life How to trick your brain into doing something that feels unc...
Dec 23, 2019•24 min
Today we are talking about how to self-publish. I have just been through this process, and had a successful launch of my first book, which went to #1 across 11 categories. I’ll talk you through exactly what the self-publishing process entails. What You Will Learn In This Episode: Kindle Publishing Direct and print-on-demand: the fastest track into self-publishing Book editing, formatting and design details you need to be aware of How to market your book with a strong title, description and keywo...
Dec 19, 2019•18 min
Jo Swann is a PR coach who helps female entrepreneurs raise their profile in the press, and who is helping me promote my book Get Visible. Today we are talking about how we built my media campaign strategically and got me in the press. What You Will Learn in This Episode: What is PR in the media world today? What are reactive and proactive PR campaigns What it means to be media ready How you can create multiple types of stories to fit different kinds of media Why proactive campaigns are slower b...
Dec 16, 2019•30 min
Today I'm talking about options you have for publishing your book. I want to talk you through the pros and cons of the three routes that are available to authors and those publishing their first or their second book. What You Will Learn in This Episode: What are self-publishing, traditional and hybrid publishing Pros and cons of self-publishing: complete control vs. lack of experience Traditional publishing: badge of honour vs. lack of control Hybrid publishing: a done for you service vs. higher...
Dec 12, 2019•12 min
Today I’m joined by Estelle Keeber, the co-founder of MIBA and its resident Insta queen. Estelle has spoken on stages around the world alongside incredible women such as Michelle Mone and Karren Brady. Her instagram knowledge is legendary, and her interactive and fun tips never disappoint. What You Will Learn In This Episode: How MIBA came to be and what needs it responded to How MIBA strategically grew its success on social media like Facebook and Instagram Kicking off from social media to live...
Dec 09, 2019•31 min
As I just launched my first book, I am very fresh to the whole process of writing and publishing a book. In the next four episodes I want to talk you through this process, and I’m starting by sharing my journey of getting my first book written. What You Will Learn In This Episode: How and why I decided to write a book Why it took five years to actually get down to the writing process The journey from the book proposal to actual writing How to get back to the flow and momentum of writing despite ...
Dec 05, 2019•18 min
Andy Lopata is an author, speaker, and acclaimed business networking strategist. In this conversation we talk about how you can nurture, grow and maintain professional relationships, so you can get the results that you want by being real and authentic. What You’ll Learn In This Episode: Why just connecting is not enough Why 90% of the follow up should be about that other person Overcoming the fears of picking up the phone, of bragging, boring others, or being rejected How to leverage your existi...
Dec 02, 2019•24 min
Today I'm talking about live events, and why you should make sure that you get to the relevant conferences and networking events in your industry. No matter how much of your work is online, you can always create much better rapport and deeper connection if you meet people in person. What You Will Learn In This Episode: How to be intentional and deliberate about who you want to connect with Start with a list of local, national and international events Why you should invest in showing up at an imp...
Nov 28, 2019•7 min
I’m co-hosting this episode with Nick Bradley, who is on a mission to help entrepreneurs scale up their business to create freedom, build wealth and lead life on their terms. We are talking about how you can increase your sphere of influence in order to have more impact. What You Will Learn In This Episode: What the journey from startup to scale-up phase of a business looks like Why your ability to work with people is key to scaling up How to decide who you want to bring into your space Professi...
Nov 25, 2019•34 min
In this episode, we are talking about the power of mastermind groups. I have completely transformed the backend of my business, increased my sales 13 times, and my audience size 8 times as a result of masterminds. Here is why they are so powerful. What You Will Learn In This Episode: The origins of mastermind groups and the current mentoring mastermind concept In person vs. online masterminds - pros and cons Group support and accountability as the main values of a mastermind group Paid mastermin...
Nov 21, 2019•8 min
Helen Pritchard is an expert on LinkedIn lead generation, helping coaches, consultants and business owners get more inbound enquiries on LinkedIn. If you’ve been wondering how you can best use this social media network to make yourself known for what you do, this is the episode for you. What You Will Learn In This Episode: Why many entrepreneurs are scared of niching down The benefits of being super clear on only one thing instead of trying to sell everything to everyone Why Helen chose LinkedIn...
Nov 18, 2019•23 min
Today, we are talking about the importance of backing up your business, which is something that many entrepreneurs, in their rush to get out there and be seen, don't take the time to make sure that their important information is safe. So follow these tips now, and you’ll thank me later. What You Will Learn In This Episode: How to make sure your files and computer are safe Automated backing up on two hard drives as well as in the cloud storage How to back up your website Why it’s a bad idea to ke...
Nov 14, 2019•8 min
My guest today is Shaa Wasmund, a bestselling author, entrepreneur, speaker, and the founder of the Freedom Collective community for like-minded entrepreneurs and freedom seekers. In this episode we talk about what it means for a leader to show up for your tribe, no matter what is going on in your personal life. What You Will Learn In This Episode: What responsibilities you have when you are a leader and the authority in the field What it means to be radically authentic How to remain authentic a...
Nov 11, 2019•24 min
In this episode, we're talking about how to deal with difficult clients. We’ll go over how you should respond to them in a professional and legal capacity, as well as how to come to terms with criticism or even abuse that you might be getting from somebody you've entered into a business relationship with. What You Will Learn In This Episode: Nobody is out to get you - it’s normal to have challenging clients How to establish watertight boundaries with client by signing a contract for your service...
Nov 07, 2019•10 min
Today I’m interviewing Rob Moore, one of UK’s leading entrepreneurs in the area of business and self-development. Rob is a best-selling author, a record breaker in public speaking, and the host of one of the leading business podcasts. In this episode we talk about vulnerability as you get visible, and thoughts and behaviours that might hold you back when you decide to get out there. What You Will Learn In This Episode: Why visibility is vital to be an entrepreneur and what’s the cost of it The b...
Nov 04, 2019•29 min
In this episode, we talk about how you can create authority online with blogging. Content is still King, and Google and YouTube are looking at the written content first and foremost. So where do you start with blogging? What You Will Learn In This Episode: Using keywords and SEO on your blog to better rank in Google Building backlinks with affiliate programs, and recommending other people’s work Headlines, subtitles, scaling and readability tips How to properly use imagery and video in your blog...
Nov 01, 2019•10 min
Far too many talented, capable people struggle with describing what they do to others. Today I want to talk about the power of being able to introduce yourself without stumbling, knowing what and why you are going to say whenever you go to a networking event. What You Will Learn In This Episode: How to shape your pitch for networking events Why you need three versions of the pitch Pitch elements: hook, pain, solution, revenue model, traction, competition and ask How to write an effective tagline...
Oct 31, 2019•10 min
If you're asked to get up and give a talk, you want to make sure that it is powerful, memorable and engaging for every single audience member in the room. So how do you go about creating a talk that packs a powerful punch? What You Will Learn In This Episode: It’s not about you - what’s in it for the audience? Discovering the core message and audience demographics Consider different representational learning methods in your talk Formatting the talk - why, what, how, what if and when How to use t...
Oct 30, 2019•10 min
If you don't know how to launch and how to do it well, people will not buy your stuff no matter how good they think you are and your service is. In this episode I’m going to teach you the basics of launch strategy. What You Will Learn In This Episode: Pre-launch awareness to increase curiosity and build desire of your audience Facebook challenges and free webinars as pre-launch tools How to drive attention and energy 5-6 weeks prior to launch Why launch period needs to be short and how to inspir...
Oct 29, 2019•12 min
Even if you feel fairly confident networking, knowing you're going into a room where you don't know many people can have you absolutely coming out in a sweat. I want to help you through that, so in this episode we are talking about how to improve your networking skills. What You Will Learn In This Episode: Approaching networking events with the attitude of serving other people Why you need a simple pitch and ‘scenario’ for networking Crafting a few stock sentences for one-to-one conversations Ho...
Oct 28, 2019•10 min
So you've got your podcast out there into the world, but how do you go about monetising it? Although the podcast value is more about the impact you can make than about money opportunities, once it’s out there you’ll want to bring in revenue from advertising on your show, and that’s what we talk about it this episode. What You’ll Learn In This Episode: How to approach the right companies with monetisation ideas What is CPA - Cost Per Acquisition monetisation method and affiliate links What is CPM...
Oct 27, 2019•11 min
When you're running a business, it's easy to get lost in the tasks that are non-essential. So today we’re talking about how to block out your diary for routine, how to make sure that it's working for you, not against you, and that you are putting focus on the things that really matter. What You Will Learn In This Episode: How to distinguish core activities that move your business forward from just being busy Breaking down tasks into urgent, important, waiting, pending to delegate, decisions to m...
Oct 26, 2019•9 min
In this episode we talk about how to automate your business. You’ll learn how to have as many of your admin tasks that drain your time and energy fully automated, so that you invest that time in getting your business set up in the first place, and it runs itself with minimal or no effort from you. What You Will Learn In This Episode: How to automate your list building and data collecting with an effective CRM system Using social media scheduling tools for planning and automating your posts What ...
Oct 25, 2019•10 min
A lead magnet, or opt-in, is something that you provide for free in exchange for an email address. This is how you build your list, which is crucial for your sales process. So what makes a good lead magnet? What You Will Learn In This Episode: Why you want to drive your clients away from social media and onto your mailing list Different forms of lead magnets: PDFs, e-books, videos etc. How to research what your lead magnet can offer as a value to your potential clients How to connect your lead m...
Oct 24, 2019•9 min
In this episode, we are talking about the psychology of persuasion and the laws of influence that you need to know about. These are: liking, reciprocity, authority, social proof, consistency, contrast & comparison, and scarcity. Let’s hear about each of them. What You Will Learn In This Episode: Sharing a bit of yourself and connecting with people to build the like factor Why freebies work so well when you want to receive testimonials and referrals How to showcase your credibility and qualif...
Oct 23, 2019•10 min
In this episode, we talk about everything you need to create in order to have a solid proposal for your book, one that will make you stand out as an author in your field and get yourself even more visible. What You Will Learn in This Episode: The two main reasons why you would want to write a book proposal What are the key elements of a good book proposal Why you should think about market niching strategy for your book Self-publishing vs. traditional publishing What the promotion plan for your f...
Oct 22, 2019•10 min
Podcasting is booming right now. So how do you get started in podcasting if you want to get your own show out there, to build loyalty and credibility? This is going to be a whistle stop tour through everything you need to think about. What You Will Learn In This Episode: How to figure out who your podcast is for and where to fit in the podcast marketplace Providing a good recording equipment and recording space Podcast branding tips - artwork, intro, outro and music Post-production tips - show e...
Oct 21, 2019•10 min
