Today I'm talking about how you can know whether podcasting is right for your business. It goes back to working out what the purpose behind your business is, what your KPI’s are, and it’s about building your list. What You Will Learn In This Episode: The number of podcast listeners is going to double in every country in the next 18 months Why podcasts are ideal for building the know, like and trust factor Guesting on other shows as a first step before starting your own podcast Why podcasting is ...
Apr 16, 2020•10 min
My guest today is Sharn Khaira, the founder of Asian Female Entrepreneurs Collective. We talk about cultural bias and how that implicates visibility in terms of added pressure, expectations and additional hurdles to cross due to cultural, ethnic or racial differences. What You Will Learn In This Episode: The story behind AFEC- Asian Female Entrepreneurs Collective What are the most common challenges for Asian female entrepreneurs How to overcome the fear of judgement and failed expectations from...
Apr 13, 2020•30 min
Today I want to talk through the opportunities that COVID-19 presents you in terms of creating lasting assets for your business that can position you, build your funnel, and help nurture and give more value to your audience. The Assets You Can Create In The Lockdown: Write a book proposal or an entire book Start podcasting Write a blog or repurpose podcast episodes into blogs Explore another social media that you haven’t used before for your business Build a mailing list Create a lead magnet and...
Apr 09, 2020•9 min
My guest in this episode is Natalie Trice, a PR expert and bestselling author, who helps female business owners position themselves as experts in the press. Today we talk about how and when to show up. What We Cover In This Episode: Looking at PR as a permission to speak Overcoming mental blocks about how to show up at times like these How to pivot in a decent way Authenticity and connection as keys to showing up The best and the worst-case scenarios for your visibility right now What are the po...
Apr 06, 2020•33 min
Today I want to talk openly about how Coronavirus is affecting my working from home. Through sharing what's going on for me, I want to help allay any fears that you might have about what you're managing to do or not to do for your business. What You Will Learn In This Episode: The impact of the lockdown on entrepreneurs even if they are used to woking from home How to give yourself a permission to rest and deal with what you are going through How you can show up and remain visible, yet respectfu...
Apr 02, 2020•11 min
My today’s guests Chris and Jude Wharton are the founders of Ready Steady Websites, which stands on the middle ground between a web design agency and a DIY platform. They help small business owners build credible websites using their off-the-shelf templates. What You Will Learn In This Episode: Why it is so important to have a great website Why business owners are freaking out at the idea of building a website Who is using the services of Ready Steady Websites How a credible website can become y...
Mar 30, 2020•23 min
In today's episode, I'm going to talk about my own personal journey into deciding to show up as a leader. Because in times like this, leaders are needed more than ever. What You Will Learn In This Episode: How we learn to suppress our natural abilities out of fear of judgement What life events stood out for me in terms of deciding to show up as a leader What happens when nobody is leading and you want everyone to like you How visualising yourself as a leader can change your life How your mindset...
Mar 26, 2020•15 min
My guest today is Lucy Griffiths, a video strategist who helps people to share videos and create great content. She is also a columnist for Psychologist, and has just launched a new venture with Psychologists and Honest Mum blog. In this interview we talk about how video can help you make money while you sleep. What You Will Learn In This Episode: What Lucy’s business is about How investing in Facebook Ads helped her build her business How she developed 4 passive income streams and how that chan...
Mar 23, 2020•38 min
Right now, in the midst of the pandemic and the scare that we're currently experiencing, it is more important than ever to get your message out there. What You Will Learn In This Episode: Finding a way to spread positivity in unfortunate times How to best use your newly gained time for reflexion and research How to find a deeper connection with your purpose as an expert and entrepreneur How to offer your expertise to others in this moment without the fear of being perceived as insensitive The tr...
Mar 19, 2020•11 min
Today we’re talking about taking action and why it’s important for bringing consistent recurring revenue to your business. My guest is Gemma Went, an award winning business mentor and growth strategist, who has developed her own frameworks to help small businesses grow and scale. What You Will Learn In This Episode: What is The M.S.A Approach How operating from a wrong mindset prevents people from taking action How pivoting and changing are the signs of confidence, not a lack of strategy What is...
Mar 16, 2020•29 min
JoJo Graham, a business coach and mentor, was the first member of the Podcast Membership who launched her podcast called The Simple Way, and made it to the top of the charts internationally. What You Will Learn In This Episode: The importance of strategy and support for a successful launch What action you need to take as soon as the podcast is live on Apple Podcasts How to keep the momentum with reviews, ratings, downloads and subscriptions to your show Why NOW is the right time for podcasting H...
Mar 12, 2020•17 min
My guest Ruth Kudzi is a mindset coach and business mentor, author of the bestselling book “Is This It?” and host of Path To Success Podcast. We talk about the importance of consistency in your business in order to grow and have financial success. What You Will Learn In This Episode: Why consistency doesn’t mean only regular posting on social media The importance of building consistent processes and systems that can be measured What knowing your ideal client, instead of working with everyone, ca...
Mar 09, 2020•31 min
As a content creator, you need to be thinking about your KPIs - your key performance indicators. In this episode I talk about why it's so important that you manage your KPIs, in order to grow your business with every piece of content that you put out there. What You Will Learn In This Episode: Why and how you should track your metrics on a weekly basis 3 main KPIs - revenue, client acquisition, and list growth How to be strategic and deliberate with every piece of content that you publish How tr...
Mar 05, 2020•11 min
My guest today is Kelly Glover, who specialises in booking podcast tours for entrepreneurs. We talk about podcast guesting as a visibility strategy, and a vehicle to strengthen your personal brand and gain credibility, authority and influence. What You Will Learn In This Episode: The importance of a good preparation and follow up strategy for your podcast tour How to properly pitch yourself to a podcast host Prioritising the value you bring to a podcast’s audience How to navigate the increasingl...
Mar 02, 2020•30 min
In this episode, I'm talking about what it means to be more confident, and how you can take steps to be more confident no matter what's going on for you right now. What You’ll Learn In This Episode: How the lack of confidence leads to imposter syndrome, procrastination, perfectionism and underperforming Confidence as a prerequisite for being seen, heard and remembered Dealing with limiting beliefs with the help of NLP techniques How to become aware of what you are telling to yourself and your th...
Feb 27, 2020•12 min
My guest today is UK's most experienced business mentor and author of 12 books Lucy McCarraher. She is the Co-Founder and Managing Director of Rethink Press, as well as Founder of the Business Book Awards. Today we talk about why you should become an author to gain authority as an expert in your field. What You Will Learn In This Episode: How publishing a book looks like from the publisher’s side The specifics of business publishing market Why you need a professional team to support you in the p...
Feb 24, 2020•37 min
Today we’re talking about how and why you need to be a great podcast guest, and how to make the most of an incredible opportunity that this powerful medium offers. What You Will Learn In This Episode: Using podcasts as a powerful search engine Podcast checklist: a good microphone, ear buds and a quiet room Have 2-3 topics you can easily talk about and have the host’s audience in mind Promoting your interview pre- and post- airing and promoting its host Prepare stories and anecdotes you can easil...
Feb 20, 2020•11 min
Carrie Green is the founder of Female Entrepreneurs Association and the author of the bestselling book She Means Business. Today we talk about the importance of being intentional and going after your big vision. What You’ll Learn In This Episode: What is Female Entrepreneurs Association and how it grew to 5000+ members Pressures and responsibilities of running a business and having a family What a book can do for your levels of visibility The power of thinking big from the start and associating ...
Feb 17, 2020•33 min
Today I want to talk about how to run an effective challenge, and why you’d want to do that in the first place. What You’ll Learn in This Episode: What is a challenge? The benefits of running a challenge for your positioning and building trust within your community Creating a challenge with your end client in mind How to give a taste of the result to your audience but not the whole result Building anticipation, sense of urgency, competition and engagement How to structure your challenge to drive...
Feb 13, 2020•13 min
Today we’re talking about the ways in which your subconscious holds you back. My guest Caroline Strawson is a multi-award winning therapist who helps women overcome trauma by using a combination of techniques such as Rapid Transformational Therapy, positive psychology and EMDR. What You’ll Learn In This Episode: What events qualify as trauma What is somatic memory and how traumas get stored in our body Once you identify trauma within yourself, what happens next? What is Rapid Transformational Th...
Feb 10, 2020•29 min
Today I want to share with you my top tips for getting your book into the audiobook format. Audio is booming, and there are many people who are much more auditory and inclined to a listening experience, rather than picking up the paper copy or the E book. So how do you go about making your first audiobook? What You Will Learn In This Episode: Why audio formats like podcasts and audiobooks are booming right now How Audio Creation Exchange can help you turn your book into audiobook The budget to c...
Feb 06, 2020•10 min
JoJo Graham is an expert in business coaching, mentoring and marketing, who helps women scale their online businesses. We are talking about how you can stand out from the crowd and draw the right people to you through telling stories through your content marketing. What You Will Learn in This Episode: How choosing to tell your story leads to exponential growth in your following and your business What is the main mistake business owners make when they present themselves online How to find out you...
Feb 03, 2020•23 min
Today we talk about why it's important to get started with creating passive and semi-passive income. We will go through a few options that you have at your fingertips right now, no matter what your business is. What You Will Learn in This Episode: Why it’s worth investing time and work in creating assets like books and audio content How to use affiliate programs to create passive income Sponsorships and memberships as forms of semi-passive income Online courses and masterminds as passive income ...
Jan 30, 2020•12 min
Gavin Preston is a strategist and investor focusing on business growth, and the host of Business Mastermind Podcast. Today we talk about the mindset you need in order to scale up your business. What You Will Learn in This Episode: How plateauing in business is related to the limits of your thinking How to use your breakdowns as breakthrough Most common fears and blocks around business growth Giving permissions for small steps towards expanding your mindset, personality and business How CEO’s sab...
Jan 27, 2020•23 min
The single most crucial thing I did to transform my business was learning to launch. It gave me insight into human psychology about why people decide to purchase, and as a result it gave me more influence, impact and income. Understanding the launch process could mean that you completely reshape how your business works. What You Will Learn in This Episode: What is a launch? What is a pre-launch sequence and how long it should be Why you need a community before you start selling anything Building...
Jan 23, 2020•8 min
Catherine Morgan is a multi award-winning financial coach, qualified financial planner, bestselling author and host of In Her Financial Shoes Podcast. Today we talk about the four steps you need to take to lay solid financial foundations. What you Will Learn in This Episode: Emotional and practical side of your relationship with money Guilt, shame, fear and lack of confidence around money that plague many female entrepreneurs How to raise awareness of your emotions and your (over)spending habits...
Jan 20, 2020•24 min
Today we talk about 11 different ways that you can make money podcasting. What’s amazing is that you’re probably doing some of them already, and I’m just going to help you do it consciously through a podcast. What You Will Learn In This Episode: Making your podcast the top of of your sales funnel through lead funnels and email sequence Using affiliate programs with Amazon, Audible etc. How to promote coaching and consultancy services through a podcast Driving audience to your membership programs...
Jan 16, 2020•13 min
My guest today is the Passive Income Queen Lisa Johnson, a freedom and success coach who helps entrepreneurs create successful businesses. In this conversation we talk about what happens when you grow, become more visible, and bring passive income into your business. What You Will Learn In This Episode: Why having more clients, working more and earning more is not necessarily the definition of success 2 major decisions you need to make: to make your business successful and to invest in your lear...
Jan 13, 2020•32 min
The single most important and often neglected thing in building your business and income is client acquisition, which comes in the form of your marketing. There's no point having a satisfied customer if you haven't managed to get one in the first place. So how are you going to get those clients? What You Will Learn in This Episode: Why you need to be seen in proper way on social media The benefits and opportunities of doing live videos Why podcasting is the best way to be heard How to be remembe...
Jan 09, 2020•9 min
Today I’m talking to Emma Stirk, a lawyer, coach and go-to legal expert for entrepreneurs and small business owners. We talk about common problems you can encounter as you get more visible, and future proofing your business by wrapping it up tightly from the legal point of view. What You Will Learn in This Episode: When is the right time to ask for legal help as you are starting your business The stuff you first need to have in place for your business How to define the service you are delivering...
Jan 06, 2020•28 min
