Podcast ad tech is developing at a record pace. Luckily, Bryan Barletta of Sounds Profitable is here to make sense of the changing landscape. On this episode of On the Mic, Bryan joins Nate and Lindsay to talk about the ins and outs of podcast ad tech and what it all means for advertisers. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information...
Feb 18, 2021•29 min•Ep. 29
How should organizations make space for inclusivity? In this episode of On the Mic with Ad Results Media, Lindsay and Nate are joined by Ad Results Media's SEEN Committee to discuss their ongoing initiatives and the importance of conversations about difference in the workspace. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Re...
Jan 31, 2021•41 min•Ep. 28
Jordan Harbinger is no stranger to making conversation. On today's episode, he joins Nate and Lindsay to share his experience hosting The Jordan Harbinger show, which features riveting talks with guests like Kobe Bryant, Derren Brown, Molly Bloom, Simon Sinek, and countless more. We cover his background, the process of starting over, the power of generosity, and podcasting's effect on the media landscape. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if y...
Dec 20, 2020•29 min•Ep. 27
Today's episode is a rebroadcast of a webinar hosted by ARM partner and CRO Steve Shanks. Steve is joined by Kevin Welsh, Senior Marketing Manager of Molson Coors, to discuss the power of podcasting, how major beverage brands are seeing growth from podcasts ads, and the ways podcasts audiences differ from other advertising channels. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what...
Dec 06, 2020•51 min•Ep. 26
Today Lindsay and Nate are joined by Kathy Doyle, VP of Podcasting at Macmillan Publishers. We discuss Macmillan's latest podcast, Driving the Green book, as well as Kathy's personal experience in the industry, how major publishers think about podcast creation, some of the challenges and opportunities for women in the space, and advice for content creators. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a re...
Nov 30, 2020•31 min•Ep. 25
You've nailed the strategy—now what? In our last episode on The Anatomy of an Ad, Nate and Lindsay talk about what makes a solid concept, where ideas come from, thoughts on the brainstorming process, the power of manifestos and archetypes, extending a concept across a larger campaign, and how to get feedback. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! ...
Nov 16, 2020•23 min•Ep. 24
Every great ads starts with an insight. In today's episode of On the Mic, we pick up our series on The Anatomy of an Ad with a discussion about the source of all creative breakthroughs: strategy. We cover what strategy is and isn't, what separates good strategy from bad strategy, how general principles of strategic thinking apply to creative strategy in particular, and how good strategy made some of our favorite ad campaigns possible. Subscribe to get more episodes of On the Mic delivered right ...
Nov 02, 2020•23 min•Ep. 23
Where do great ads get their start? On today's episode of On the Mic, Nate and Lindsay kick off a new series on The Anatomy of an Ad, starting with the fundamental building block of creative strategy: branding. We discuss what makes an ad different from other forms of brand content, the impact of brand identity on messaging, the intersection of branding and advertising, and other topics. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, ...
Oct 20, 2020•17 min•Ep. 22
In our third and final installment of our Women In Podcasting series, we sit down with Clio De La Llave, Nadine Robinson, and Madison Catania of Podcast Nation to discuss what brought them to the industry, the launching of a new agency, podcasters as influencers, the importance of representation, and advice for women in the space. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what y...
Sep 13, 2020•35 min•Ep. 21
Tracking podcast ad performance is no easy task. And while promo codes, vanity URLs, and checkout surveys can help close the gap, they only go so far. In today's episode of On the Mic, Lindsay and Andrea chat with Podsights founder Sean Creeley to break down the challenges of podcast attribution, the history of the Podsights platform, how it helps advertisers optimize their media spend, and what it all means for advertisers and publishers. Subscribe to get more episodes of On the Mic delivered r...
Sep 03, 2020•28 min•Ep. 20
You know Wondery for podcasts like Dirty John, Dr. Death, and Dying for Sex, to name just a few fan-favorites. Today, we continue our Women in Podcasting series with a conversation with Cristina Haro, VP of Brand Partnerships, and Stephanie Jenz, VP of New Series—two of the wonderfully talented women working behind the scenes to make your favorite Wondery shows possible. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you...
Aug 30, 2020•43 min•Ep. 19
We're excited to kick off a new series of On the Mic all about Women in Podcasting. On today's episode, we're joined by the hosts of LadyGang. With over 90 million downloads since 2015, LadyGang is one of the most popular podcasts aimed at women—with a clothing line and New York Times best-selling book, to boot. We talk about the origins of the show, their challenges getting started, successes along the way, and hopes for the podcast industry. Subscribe to get more episodes of On the Mic deliver...
Aug 17, 2020•37 min•Ep. 18
Employee-led resource groups are key to the success of any organization—particularly for companies working remotely. In today's episode, we're joined by some of Ad Results Media's employee-led comittee heads to discuss the importance and impact of employee-led initiatives around inclusivity, diversity, social engagement, and wellness. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know wh...
Aug 03, 2020•49 min•Ep. 17
Company culture is more important than ever. In today's episode of On the Mic, Lindsay and Nate host a round-table talk diving into the changes to Ad Results Media's work culture over the years, the effects felt by our team members personally and professionally, and the ways we're thinking about work culture during COVID. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think ...
Jul 08, 2020•52 min•Ep. 16
HR departments have been hard at work behind the scenes in the wake of COVID. On today's episode of On the Mic, Lindsay and Nate are joined by Ad Results Media HR Director, Ceena Babukutty, to discuss her perspective on culture and company values in light of the pandemic. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results ...
Jun 22, 2020•19 min•Ep. 15
2020 has had more than its fair of disruption in the news cycle. But with the change comes more attentive eyes (and ears) , and there's an opportunity for advertisers to make headway. In today's episode of On the Mic, Lindsay and Nate are joined by Larry Goldberg, VP of Sales at Cadence13, to discuss the state of audio advertising amid COVID-19 and the upcoming presidential election. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd...
Jun 08, 2020•18 min•Ep. 14
The COVID-19 pandemic has had far-reaching impacts on all of us. On this episode of On the Mic, Ad Results Media CEO Marshall Williams and president Russell Lindley join to share their perspective on COVID's impact on the economy, audio advertising, and daily life. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, ...
May 18, 2020•22 min•Ep. 13
Why do some ads get skipped, while others get applause? In today's episode, Lindsay and Nate dive into what separates great podcast ad reads from the not-so-great ones—complete with mock examples performed by yours truly. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. S...
May 04, 2020•22 min•Ep. 12
The best post-processing is as little post-processing as possible. In today's episode of On the Mic, we'll talk about why it's so important to set your editor up for success, what mixing and editing does for your show, and how to get the final touches right. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to a...
Apr 20, 2020•16 min•Ep. 11
You might be surprised by how much prep goes into recording a podcast. After today's episode of On the Mic, you'll know all the important steps to get your first episodes rolling no matter what gets thrown at you on recording day—from setting up content calendars and editing processes, to directing participants and more. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think o...
Apr 07, 2020•31 min•Ep. 10
What's more important that having a good mic? Knowing how to use it. Of course if you caught last weeks episode, you already knew that! Today's episode of On the Mic continues our series on audio, with Lindsay and Freddy going more in-depth on the right—and wrong—ways to set up your equipment for recording day. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show...
Mar 23, 2020•24 min•Ep. 9
You've got a great idea for a podcast—but do you have the tools to make it enjoyable to listen to? In this episode, Lindsay launches a new series on the importance of sound. She discusses her personal journey as a podcaster and voice over actor and gives listeners a tangible experience of how various microphones and recording environments impact sound quality. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a...
Mar 09, 2020•5 min•Ep. 8
Tools for measuring podcast listener engagement are on the rise—and so is advertiser interest in more robust attribution. In today's episode of On the Mic, Ad Results Media CEO Marshall Williams and Sr. Account Strategist Andrea Schwarzbach discuss some of the platforms on the rise, the importance of understanding listener data, how pixel-based and other technological tracking tools stack up against other methods, and what the state of podcast attribution means for advertisers. Subscribe to get ...
Feb 24, 2020•23 min•Ep. 7
What makes a podcast a hit? In this episode, Lindsay and Nate chat with Sim Sarna, founder of Cloud 10 Media, to find out. We talk about all the work that goes into developing compelling podcast content, the origins of Cloud 10, how to get started in the industry, and the importance of patience throughout the process. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of t...
Jan 27, 2020•19 min•Ep. 6
From shorts featured on ESPN to documentaries on HBO, Andrew Jenks has made a name for himself as storyteller, filmmaker, and more recently, podcast creator. Today, he joins us to discuss the differences between creating for audio and film, what inspired him to make the leap into audio, his advice to creatives, how to think about monetization, the importance creativity in ad reads, and other topics. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you hav...
Jan 13, 2020•18 min•Ep. 5
Rounding out our series of copywriting, Lindsay and Nate talk about putting the final polish on your copy. We talk about why good writing is rewriting, strategies for managing your writing time, the importance of reference, and more. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted...
Dec 30, 2019•23 min•Ep. 4
In Part 2 of our continuing series on copywriting, Lindsay and Nate cover the what, why, and how of verbal messaging. How can brands think beyond voice, tone, and content—and how do the fundamentals of copywriting apply to audio advertising? Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com...
Dec 02, 2019•15 min•Ep. 3
In today's episode we're joined by Hernan Lopez, Founder and CEO of Wondery, to talk about "Your Brain on Podcasts"—a study produced in collaboration with Mindshare's Neurolab. We discuss what the science shows about the attentiveness and emotional engagement of podcast listeners compared to other mediums, and what it means for podcast advertising's ROI. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a revie...
Oct 21, 2019•19 min•Ep. 2
In our first series of episodes, hosts Lindsay Smith and Nate Spell introduce one of the most important aspects of advertising: copywriting. We dig into the basics of research (or how to ask ALL the questions), the importance of writing what you know, mapping out the customer journey, and more. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more inform...
Sep 18, 2019•19 min•Ep. 1
