The Anatomy of an Ad, Part 2: Let's Talk Strategy

Every great ads starts with an insight. In today's episode of On the Mic, we pick up our series on The Anatomy of an Ad with a discussion about the source of all creative breakthroughs: strategy. We cover what strategy is and isn't, what separates good strategy from bad strategy, how general principles of strategic thinking apply to creative strategy in particular, and how good strategy made some of our favorite ad campaigns possible.

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