Your Brain on Podcasts: A Conversation with Hernan Lopez
Oct 21, 2019•19 min•Ep. 2
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Episode description
In today's episode we're joined by Hernan Lopez, Founder and CEO of Wondery, to talk about "Your Brain on Podcasts"—a study produced in collaboration with Mindshare's Neurolab. We discuss what the science shows about the attentiveness and emotional engagement of podcast listeners compared to other mediums, and what it means for podcast advertising's ROI.
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