Send us a text This is the first time Mitchell has been on a podcast, so you're getting an exclusive look at what it takes to run a large publicly traded company in eCommerce. We discuss Etail's journey, their new brand name, and how to compete with Amazon. Steven Pope also went onto the etailz podcast with CEO Kunal Chopra. Discuss etailz's journey Mitchell has been with etailz since 2011 when it was around a single coffee table. Now at 60,000 square feet business. About Kaspien / etailzs FBA -...
Sep 04, 2020•26 min•Season 1Ep. 81
Send us a text What's going with Amazon operations ahead of Q4? Today, we attended a virtual presentation by Amazon’s head of worldwide supply chain Devesh Mishra, who is a 15-year Amazon veteran, and provided perspective and information on how Amazon is managing operations ahead of the Q4 peak season, new investments in supply chains and operations, and support of FBA/3P sellers. Key highlights are included below. · Key highlights from Amazon's keynote presentation/VP of WW Supply Chain Devesh ...
Sep 03, 2020•9 min•Season 1Ep. 80
Send us a text Paul's technology and Amazon app background is impressive. Not only did he start the first automated email software for Amazon called Feedback Genius, he spun off Snagshout and Massview. We sit down and talk about technology, external traffic on Amazon, Walmart, and his own fitness business he sells on Amazon. How are you launching Amazon products right now? Look at the highest keyword volumes, low reviews. Why use Mass View. What is Massview and why did you build it? Lower cost t...
Aug 27, 2020•38 min•Season 1Ep. 79
Send us a text So, one of Steven's clients sells sporting goods rope and tie-downs for like boats and kayaks BUT someone decided to use the rope for Japanese sexual bondage and then included a photo on their five-star Amazon review and because of this one review Amazon changed the product category from sporting goods to "Adult" and Steven's client is now freaking out 😅 He's having his employees file tickets with Amazon seller support to adjust it. Amazon is like an evil overly powerful AI that ...
Aug 25, 2020•13 min•Season 1Ep. 78
Send us a text Josh Gilliam, Owner of Coletti Coffee, who is Army Chaplain in Germany selling on Amazon.com in the US sits down to talk about his experiences and how religions and business go together. So you are an army chaplain... Why did you go into business? What has religion taught you that you apply to business? Does moving around a lot in the army affect running your ecom business? Sizing up your day. Decide what I can tackle today to win, beat anxiety. Pray over things. So not only are y...
Aug 23, 2020•32 min•Season 1Ep. 77
Send us a text This list of questions comes from Quiet Light Brokerage to help their audience learn how to better sell on Amazon. 1. What you need to start an Amazon FBA business? (This is obviously pretty broad; I think it could be useful to break this down into different subsections — time commitment, business experience, etc.) 2. How to find profitable Amazon FBA business ideas/products that won’t require a large budget to launch? 3. How to allocate your budget? (e.g. what % of your budget sh...
Aug 18, 2020•27 min•Season 1Ep. 76
Send us a text Adam Wilkens owner of Dotcomreps and author of Selling on Amazon: How to Sell on Amazon for Beginners . He has 12 years of experience selling on Amazon. Current Events with Data Bugs: Case issues Catalog team not accessible Hard to find a webcam in USA Brand Registry fragmented Seller support hanging up on you - going to voicemail after 20 min hold times. Trademarks and brand registries are case sensitive. Avoid generic brand names Pesticides (Pass the test with answer key here: h...
Aug 17, 2020•39 min•Season 1Ep. 75
Send us a text What are the secrets to sourcing products? Today we talk to an expert who will reveal his 7 secrets. Norman Farrar is a entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock their business’s potential. Pay my tax - experience is key to sourcing. Inspec...
Aug 12, 2020•1 hr 14 min•Season 1Ep. 74
Send us a text Virtual Bundles - Out. Recommend ignoring. Video advertising - In, hottest thing to do right now. NARF - remote fulfillment, may be coming out of beta in next 2 weeks. Keep an eye out if you haven’t gotten access yet, you might soon. This is shipping out of USA FBA into Canada and Mexico for an easy 3% sales growth. Custom Brand Headline ads - still under tapped. Display ads - category targeting still a great under tapped area. Negative keywords - why do agencies still ignore this...
Aug 10, 2020•5 min•Season 1Ep. 73
Send us a text Ola Gambari is a co-owner of a million dollar empire Fresher Products with brands Hungry Fan, Arctic Chill, Grillhogs, and more. Today we talk to Ola about his journey. What went right, what went wrong, and how he built his 7-figure business. www.hungryfan.com Ola as I understand it you’re an actual Nigerian Prince? Is Amazon passive income for you? Tell me your Amazon journey. Started one sku out of China. Hungry Fan - tailgating. What went right? Hiring My Amazon Guy Inventory m...
Aug 05, 2020•51 min
Send us a text Your inbox should be at 0 unread each day. This podcast talks about the organizational strategy behind a zero unread inbox. Organization Won’t miss anything Create templates for copy and paste Intro Calendar setups - calendly Filters Mark as read and dump into a label Auto spam Don’t use email folders to retrieve information. Fast Company: “REFRAME THE WAY YOU THINK ABOUT YOUR INBOX Quick: Look at your inbox and see how many messages have been sitting there for 24 hours or more. I...
Aug 02, 2020•24 min•Season 1Ep. 71
Send us a text We did a podcast with Welcome to Growth with Jonathan Lyman and Dillon Carter and these guys were a blast to talk to. So we invited them onto the My Amazon Guy podcast to talk about how they are launching a coffee brand. How to go live See Amazon as an acquisition channel. See high life time value from repeat orders. Just getting started in Amazon. Found source for roaster local and 30% cheaper per bag than the next cheapest on the list. Why choose Amazon over some other platform?...
Jul 31, 2020•48 min•Season 1Ep. 70
Send us a text Framework - Agency Best Practices Below is the most important conceptual framework of the MyAmazonGuy Agency. Every task you work on should follow these basic parameters. Understand the Scope. Review contract terms if new project Review request from client/Steven. Ask questions if anything is unclear. Raise flags if you think project will take a long time. Example: You need to complete a storefront for a client but they have 1000 skus. Solution: Use best selling products, examples...
Jul 29, 2020•16 min•Season 1Ep. 69
Send us a text Priorities shift a lot, so how do you know what the most important action is to take right now? Here's our prioritization tree that we use at My Amazon Guy. Stranded/Closed Listings - Anything that prevents an active item from selling. Suspensions Listing yanks Policy violations Hazmat Shipments -Items that need to ship into FBA. Keep at 60-90 day supply. Account Launches, data work to get items into Amazon. Day 1 client delivery - competitor research Day 2 keyword search terms We...
Jul 28, 2020•17 min•Season 1Ep. 68
Send us a text Get Amazon Consulting at https://myamazonguy.com/ Pros & Cons of Hiring An Individual Employee vs. An Agency When your company needs additional “hands on deck,” the first option most companies think of is to hire another employee to join their company. While that may work for many companies, for others the cost of hiring someone and adding on another full-time salary to an already-tight payroll may not be an option. However, the need for additional help does not go away. Befor...
Jul 27, 2020•23 min•Season 1Ep. 67
Send us a text Just in time learning: Learn it literally right when you need to execute it. Scale of No Return: Build a business that has to operate at a higher level and can never go back or it will fail. The downside is it could affect planning, may be rough around the edges. The good-side to it is you execute in an agile fashion, focus on specific areas, and let the action dictate the strategy. In today’s age there’s massive amounts of information and just in time learning is hotter than ever...
Jul 24, 2020•30 min•Season 1Ep. 66
Send us a text Every story starts with a stranger comes to town or a man goes on a journey. Today we talk to a man who has gone on an Amazon Journey and we’ll ask him what went right, what went wrong, and where he is heading next. Running an Amazon business - all that credit is on you. But so does the demand and risk. Jon Elder is a Black Label advisor and grew his Amazon business to more than 10-million in sales but has since sold it off in 2019. Jon joins me now, thanks for coming on the My Am...
Jul 21, 2020•36 min•Season 1Ep. 65
Send us a text When you sell an item online, what happens to that package? Today we talk to a package tracking expert. Riche Devine Head of Partner Marketing at Route. Before we talk about the journey of a package, first what is Route and what do you guys do? What’s the journey of a package? Why should sellers care about the last 3rd of a package journey? Conversion Loyalty Monday announcement IPI score going to 500. Opportunity to win sales where your competition stocks out. 2 Day Shipping or S...
Jul 20, 2020•25 min•Season 1Ep. 64
Send us a text How do you systematize your business and make delegation easy which increases your scalability? We talk to Trent Dyrsmid, Founder of Flowster, host of the Bright Ideas podcast, and founder of a multi million dollar reseller that ranked #254 on the Inc 5000 list in 2019. Get your free Growth Accelerator Pack (Value $299) at https://flowster.app/myamazonguy/ Tell me your Amazon story. Started as an Amazon affiliate program about 10 years ago. Then did private label. Didn’t go well. ...
Jul 15, 2020•43 min
Send us a text For entrepreneurs, being a business owner selling on Amazon is the only path they seek. For others, there's desire to tack the corporate track, being an eCommerce marketing manager of Amazon. Today we talk to an aspiring Amazon eCommerce marketing manager Jacob Privette about his path. Jacob is a former agency employee at My Amazon Guy. And he's seen both sides of this equation. Jacob's LinkedIn: https://www.linkedin.com/in/jacobprivette/ Jacob thanks for joining me, as I understa...
Jul 14, 2020•35 min
Send us a text How do you know when to burn your ships, quit your full time job, and make Amazon full time? We speak to Todd Welch, host of the Entrepreneur Adventure podcast and Amazon Seller. Todd left his job too early in the process and ended up going back to his 9-5 job. He's still working in fact. He shares his mistakes and advice to know your numbers before you make the leap yourself. Now hire a bookkeeper. After all expenses. Can’t just look at top line sales. Got $60,000 into debt. Now ...
Jul 13, 2020•29 min
Send us a text How do you buy or sell an Amazon business? Today we talk to an expert broker who will shed light on this question. Mark Daoust, Founder and CEO of Quiet Light Brokerage sits down with us to talk about strategy. How do you buy an Amazon business? Type of car? Budget? Buy business with weakness where you have strength Why buy a business instead of build one? Buy then build - book. Most important thing to avoid or mistake to avoid when buying a business? Product protection, intellect...
Jul 09, 2020•31 min•Season 1Ep. 59
Send us a text Recovering Physical Therapist Mike Zagare, who likes to be introduced as the "Creative Guy" from PPC Entourage, talks PPC and Advertising strategy on Amazon. Margins Margins impact profitability. Scale good campaigns. Why higher ACOS could be good. How do you get a higher conversion rate on ppc? Find keywords that are not converting. 6-7% conversion under performing Drags down overall performance of overall account. 9-10% is good conversion rate. Click fraud CTR spikes. 10x rate s...
Jul 08, 2020•28 min•Season 1Ep. 58
Send us a text Starting a business is daunting. I speak with Dan Pope, a meteorologist, who has 40 years of Television weather experience (He's my dad) and we talk about how we started a business in less than 72 hours and soft launched it. Checklist on what to do to get your business up (These are my actual notes that we followed, create a Google sheet and put everything you do in one place.): Registered business federal, write ein tab 2. recommend S Corp or LLC. do not put inc or LLC on officia...
Jul 02, 2020•47 min•Season 1Ep. 57
Send us a text How can you beat the competition through bundling or kitting. Kristin Ostrander, creator of MommyIncome.com and host of the Amazon Files podcast. Why should we bundle? Race to the bottom is avoided. How do you bundle? Frequently bought together How can you beat the competition through bundling? Bundling myth - have to lower price Hangry kits Mommy Income kitting 200 skus 1 year product life cycle Created over 1000 bundles Mistakes have you learned from? Just because you think it’s...
Jun 30, 2020•31 min•Season 1Ep. 56
Send us a text Have you ever wanted to write a book or sell books on Amazon? This is the podcast for you. Today we talk to a visionary who knows how to help you reach the coveted title of "#1 Best Seller on Amazon." Ellen Violette is an award-winning book and business coach, multiple #1 bestselling author, podcast host, CEO of Create A Splash and a Grammy-nominated songwriter. Her first piece of advice: Giving books away for free is NOT a mistake. Especially if you give away E-books. You need to...
Jun 25, 2020•40 min•Season 1Ep. 55
Send us a text Amazon in person meetings tend to be a lot power points and hot air. After they show you some cool looking charts but meaningless fluff... They will likely put the onus on you to help yourselves and ask for lower prices. Spend more on ads. That kind of thing. If you press them to ask what they will do for you I would be surprised to hear you come out of this meeting with anything substantive. They don't even have power to put you into an email promotion. All the ads we have access...
Jun 23, 2020•10 min•Season 1Ep. 54
Send us a text You’re building a business. But why? Is it to flip it and sell it later? Or are you building to hold it forever? For some of you - you’re building an Amazon business to become an entrepreneur and not work for “The Man.” Whatever your reason, this will be an authentic reveal of my personal journey on this question as a Founder and sole owner of the My Amazon Guy agency. My name is Steven Pope and this is the My Amazon Guy podcast. I’ve been approached by 3 organizations who were in...
Jun 19, 2020•30 min•Season 1Ep. 53
Send us a text The Good Better Best product strategy helps improve conversion rates, traffic, margins, and more. It's a core ecommerce strategy - Steven Pope. How Marcus Lemonis Saved a Dying Business From Its Feuding FoundersHere's how the host of CNBC's The Profit , got failing drums company SJC back in the black " Diversify the product line. Instead of making custom drums that only a certain group of consumers could afford, Lemonis implemented a good-better-best product line with three price ...
Jun 17, 2020•14 min•Season 1Ep. 52
Send us a text There’s a battle between Digital native brands and national retailers with brick and mortar presence. And while there’s room for both to sell on the platform, today we will look at how both digital native brands and brick & mortar brands need to compete with each other, and where their weaknesses and strengths lie. I’m now joined by James Thomson, Buy Box Experts & PROSPER Show Founder, as well as author of The Amazon Marketplace Dilemma. It’s a pleasure to have you on the...
Jun 15, 2020•35 min•Season 1Ep. 51
