Send us a text Selling internationally can feel overwhelming. Today we talk to an Amazon expert who will help you simplify the process to expand your business to other countries. Kevin Sanderson, host of the Maximizing Ecommerce podcast and a successful Amazon seller. Kevin is fresh off his PPC summit where he gathered some of the top PPC experts and if you didn’t participate in that I recommend my listeners check it out at maximizingecommerce.com/steven for PPC. There’s a special offer for $97 ...
Jun 12, 2020•44 min•Season 1Ep. 50
Send us a text We talk with a Trademark expert who has filed more than 1000 trademarks. We’ll talk about everything you need to know about trademarks for your brands. Preston Frischknecht https://brandregistrytrademark.com/ 1000 Trademark registrations What’s the funniest ™ you have had to file. (Four letter words) Who are you and what you do you do, tell me a little bit about what you do. How to pick the right type of mark. Is a trademark as easy as buying a domain. TMs are difficult because th...
Jun 01, 2020•24 min
Send us a text Get Amazon Consulting at https://myamazonguy.com/ My adjustable dumbbell listing has been doing really well. It is the number 4 bestseller in the fitness weights category on amazon. It looks like I will be out of stock in two weeks, having sold half the stock in the same period of time. I have ordered another container of these dumbbells but it won’t arrive for around 3 months. In 3 months I think the market will be very different. There will be much more supply as sellers would h...
May 31, 2020•11 min•Season 1Ep. 49
Send us a text How does an Amazon agency work, how does My Amazon Guy run? In today’s podcast I reveal how I run the agency like a news organization. Many of the principles I use are applicable in most organizations. Roles in a news organization General Manager News Director TV reporters Anchors Producers Sales Reporter for 2 years before I started MAG and before I got my MBA. In Idaho and Wisconsin. Client communication is fundamental. The show must go on at 5pm each and every day. If you don’t...
May 30, 2020•28 min•Season 1Ep. 47
Send us a text Signup for ShipStation . How do you automate shipping across your marketplaces, Amazon, and website? One of my favorite solutions is joining our podcast today to talk about ShipStation. Cody DeArmond - Sales Director at ShipStation. First 20 employees ShipStation and now the rest is history. You’re busy right now. How do you deal with Amazon delayed shipping FBA. So why Shipstation is a good solution to automate shipping with marketplaces and your website. Time and money Tracking ...
May 29, 2020•24 min
Send us a text To get 15% off Zon Tools use promo code "myamazonguy" Tarik Ozkan CTO of Zon Tools Search Term Isolation Philosophy to only advertise on converting keywords Decreasing bids doesn’t always lower ACOS Zon Tools - Automation of PPC Automate existing campaigns Bulk Editor Zon Tool has a dozen of product offerings, all with their one unique Trademarked name. Algorithm Black Box - curious How does Zon.Tools work? Interactive Rule Flow Bot brain here: www.zon.tools/flow AM 3.0 works on a...
May 28, 2020•27 min•Ep. 44
Send us a text Get Amazon Advertising Management at My Amazon Guy . You can search for campaigns, ads, keywords and product targets, and ad groups by entering all or part of the name in the search box at the top of the table. By layering multiple filters you can analyze specific performance drivers based on the benchmarks you set. To search in the campaign manager: Navigate to the campaign manager. Navigate to the page you'd like to search within, such as campaigns, ad groups, ads, targeting, or...
May 26, 2020•8 min•Season 1Ep. 44
Send us a text Listing reinstatement and suspension service https://myamazonguy.com/amazon-listing-reinstatement/ https://www.webretailer.com/b/amazon-suspension-root-causes/ What went wrong? Diagnosis and strategy in relation to “what went wrong” forms a big part of how we approach account reinstatement work with our clients. We understand the key differences between what Amazon refers to as “root causes” (the problems that led to complaints) and the seller’s perspective on what happened. Those...
May 23, 2020•11 min•Season 1Ep. 43
Send us a text Get listing reinstatement help at My Amazon Guy. Warned 2 times on something, the 3rd time will almost surely result in a suspension within 90 days. Inauthentic items claims Review manipulation Misuse of variations Listings yanked Infringement Claims Duplicate accounts Selling Prohibited Items. Negative Feedback. Late Shipment Rate. Get Amazon Consulting at https://myamazonguy.com/ Support the show...
May 23, 2020•20 min•Season 1Ep. 43
Send us a text Product title requirements https://sellercentral-europe.amazon.com/gp/help/GYTR6SYGFA5E3EQC? Listing Reinstatement Service for $500 https://myamazonguy.com/amazon-listing-reinstatement/ In this video I cover this error "Product Name : The Title has prohibited phrases which is against Amazon policy." And removing the word "gift" solved it. Title requirements apply to all non-media products on all of Amazon’s worldwide marketplaces. The four criteria that could cause a non-media pro...
May 22, 2020•11 min•Season 1Ep. 41
Send us a text Advertising is a continuous hot topic for clients at My Amazon Guy, how do we get better at it, what should we be doing now? Today we talk to a PPC expert. Destaney Wishon with Better AMS. www.betterams.com Better AMS, who you are, what you do. What’s changed with PPC More control. Incremental control. Imagery and copy writing. Custom brand images. Auto campaigns has more control and targeting. More complexity. 10 campaigns for ASIN. What’s should I be doing Clean campaign structu...
May 19, 2020•27 min•Season 1Ep. 40
Send us a text As of today Amazon's 2 day shipping is back for FBA Sellers. Great Seller Central News. Coupons are also back. And shipping restrictions are gone. Quick update today just to share the news. Support the show
May 14, 2020•3 min•Season 1Ep. 39
Send us a text Should you automate your PPC? We talk with Vitalii with Profit Whales. https://profitwhales.com?ref=myamazonguy What is Profit Whales? PPC automation tool. Software check every hour. What does an automation tool do? Should we increase or decrease bids, add negative keywords? Problems we are trying to solve Tool launching in June Zero to Hero Will launch new campaigns Strategy based algorithm We designed five Amazon FBA advertising goals that you can choose. Every strategy will adj...
May 12, 2020•20 min•Season 1Ep. 38
Send us a text Current Events with Amazon Selling Overwhelmed feeling? If you’re an essential worker you’re an unrecognized underpaid hero right now. If you are an non-essential worker you’ve been holed up in your house. My favorite comment I heard today was “What day of the week is it, March 53rd?” Out of budget advertising campaigns lowest hanging fruit Shipping restrictions biggest frustration right now Focus on MFN shipping for next 60 days Things that are currently off right now at Amazon C...
May 07, 2020•23 min•Season 1Ep. 37
Send us a text Limited Restock, Shipping WRONG ITEMS on Multi Channel Fulfillment MCF New Service - Listing Reinstatement: https://myamazonguy.com/amazon-listing-reinstatement/ Amazon is shipping the wrong items to consumers on MCF orders, be sure to watch for that and ticket Amazon for reimbursement. Get Amazon Consulting at https://myamazonguy.com/ Support the show...
Apr 28, 2020•7 min•Season 1Ep. 36
Send us a text Guide on Amazon Reinstatement Used Sold as New. In today's podcast we speak with Duston Fenton who is an account manager at www.MyAmazonGuy.com and has gotten 8 accounts reinstated with suspended listings in the past couple of weeks. What are the common reasons a listing is taken down? Used sold as new Medical claim Price issues Recently we’ve since a new type of take down, price gouging. What have you seen on that front? What’s the best way to get a listing reinstated? How can MA...
Apr 20, 2020•15 min•Season 1Ep. 35
Send us a text Video best practices for Amazon. What makes for a good video and how much should I invest in it? My name is Steven Pope and this is the My Amazon Guy podcast. Now joined by Dave Taylor of AskDaveTaylor.com and YouTube Channel . 22,000 subscribers. Teaches graduate marketing classes at the University of Denver. His website has been online for more than a decade where he covers a wide range of technical Q&A and consumer electronics reviews. Show don’t tell. Why did you get into ...
Apr 17, 2020•26 min•Season 1Ep. 33
Send us a text If you have concerns about profitability, the first thing you should consider doing is raising prices. Do you have the right business model? Private label Wholesale Retail Arbitrage SWOT analysis Strengths Weaknesses Opportunities Threats Ultimately raise prices www.myamazonguy.com #Margins #Profitability #Profits Support the show...
Apr 15, 2020•16 min•Season 1Ep. 33
Send us a text To see the YouTube chart https://youtu.be/N0lkmZgUxog Get Amazon Advertising Management at https://myamazonguy.com/advertising-management/ Recommend you break even on Ads because for every sale you get by PPC you get 3 SEO organic sales. Average ACOS By Industry: https://sellics.com/blog-amazon-advertising-cost-of-sale-acos/ How to calculate your target break even Advertising Cost of Spend: https://downloads.intercomcdn.com/i/o/78291153/250e562e1414f12ad288b8fe/setting_target_acos...
Apr 14, 2020•11 min•Season 1Ep. 32
Send us a text We’ll be talking current events on keeping your business afloat during COVID-19, and that means cash flow. So we’re talking a cash flow expert on the new PPP loans, how to keep the ship afloat during these uncertain times. My name is Steven Pope and this is the My Amazon Guy podcast. Now by joined by Tyler Jefcoat CEO of Seller Accountant. Current Events Disaster loan for $10,000 PPP Window closed But still can file your PPP loan You can hire and fire like normal but must maintain...
Apr 10, 2020•29 min•Season 1Ep. 31
Send us a text Every year thousands of Amazon sellers attend a conference to keep up with best practices and networking. Today we’ll talk about how you should strategize your attendance and why it should still be on your radar in 2020 despite COVID-19. We’ll also have a promo code for our listeners to get a discount off a conference. My name is Steven Pope and this is the My Amazon Guy podcast. I’m now joined by Travis Barritt who is the Director of Marketing for the Midwest Ecom Conference. htt...
Apr 09, 2020•22 min•Season 1Ep. 30
Send us a text Advertising is difficult. Competition is going up. On this podcast we go over Questions to Ask to Improve ACOS & Revenue on Amazon Seller Central. Get Ad management from the pros at https://myamazonguy.com/advertising-management/ Are there any stock out concerns? Are all skus in ads? MFN in ads? FBA in ads? Focus on key products? Top 3 products should be main focus on ads. Products not selling much at all, should they get special campaigns to boost them? Are the ads segmented ...
Apr 08, 2020•29 min•Season 1Ep. 29
Send us a text Speakers, Authors, mentors, and anyone that needs to meet people in person for their business have seen tremendous fall offs to their business. And they are hurting big time right now because most events have cancelled. This podcast will talk about how to turn to other scalable opportunities through Amazon selling books, cards, and more. Guest: Chad Littlefield Cofounder of We and Me . Find him on amazon on amazon.com/we What is we and me. What’s your business story? Saw the movie...
Apr 06, 2020•47 min•Season 1Ep. 28
Send us a text Product Review Strategies have changed a lot in the past 3 years on Amazon. Today’s guest Colleen Quattlebaum, Marketing Manager with eComEngine , will tell us how to get more product reviews while staying compliant. Feedback Five is their flagship product and you've probably heard about them. They also have sourcing tools. Market Scout. Pricing tools. Been around the past 13 years. Monitor website changes with www.Wachete.com (Tool has alerts) Amazon making it easier to leave a r...
Apr 02, 2020•26 min•Season 1Ep. 26
Send us a text Photography is an art that is hard to get right. On today’s podcast we talk to the experts on how to get the best photos in front of your consumers on Amazon to increase sales. Jeff Delacruz - President of POW Photography or Products on White Photography . I’ve personally used their service and recommend them to my clients as the go to place to get professional photography. Just to qualify you guys to my audience, I’m sure it’s impossible to count how many photos your studio have ...
Apr 01, 2020•28 min•Season 1Ep. 25
Send us a text Sean Halls is currently in India in the midst of a shutdown and COVID-19. To get a flight out of India right now it would cost $6,000. Sean is hunkering down. I used to go to high school with Sean and we played chess, basketball, and MTG back in the day. Today Sean runs a team of developers in medical technologies. His career path went down the development work track. During a Hackathon event Sean got a cold, and in a turn of events it led him to end up in India. During an event i...
Mar 31, 2020•36 min•Season 1Ep. 24
Send us a text Get help with Advertising management: Buy a Brand Store Page $350 Custom Image Brand Advertising Release: Get Amazon Consulting https://myamazonguy.com/ #PPC #BrandStore #SellerCentral Support the show...
Mar 31, 2020•8 min•Season 1Ep. 23
Send us a text New Custom Image Video Demo This video came from a comment on our custom image video: What photos convert the best CTR? In the video I show how people with smiles, the product in use, or a lifestyle image showing the end product are the best way to get customer interest. CTR = Click Through Rating % of the number of people who see an impression vs who actually clicked on the ad. Get Advertising support: Get Amazon Consulting at https://myamazonguy.com/ Support the show...
Mar 31, 2020•6 min•Season 1Ep. 22
Send us a text I received in the mail an offer for a $10 gift card if I submitted a 5-star review for a product I had purchased more than a month ago. This is a blatant violation of Amazon rules. You can't incentivize a review on Amazon. So I reported it to Amazon on my buyer's account. They gave me a $10 promotional credit for the trouble and I didn't even ask for a credit. That's how much Amazon wants to crack down on this stuff. A month ago Lockpicking Lawyer also did an expose that got a mil...
Mar 28, 2020•15 min•Season 1Ep. 21
Send us a text Start here to post a job for candidates in the Philippines. They speak English, may have prior Amazon experience, and are hard working individuals. Post your first job posting and get immediate candidates for $3-6 an hour. Things you could hire an Amazon VA for: Customer Service Stranded Inventory Listing Checkups SEO Design Content Writing Customer Service Video/Audio editing Data entry Get Amazon Consulting at https://www.myamazonguy.com #VA #VirtualAssistant #SellerCentral Supp...
Mar 25, 2020•20 min•Season 1Ep. 20
