My Amazon Guy - podcast cover

My Amazon Guy

Steven Popemyamazonguy.com

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.


Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy

Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy



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Episodes

Outsourcing and Remote Work Increasingly Important - Interview with OnlineJobs.ph Founder John Jonas #19

Send us a text Why outsourcing is even more relevant today. Guest with John Jonas, Founder of OnlineJobs.PH who has 26 members of his team in Philippines. Why VAs Get help they need Focus - time back in life Who are they How to find them Philippines 100 mil population vs 1.3 bill in India Started changing 10 years ago. Culture - Super loyal. Hard working. Want to make you happy. Businesses are required to use English. Virtual - on office Business has not changed one bit John has 26 employees. Or...

Mar 24, 202032 minSeason 1Ep. 19

NEW Amazon 2020 Ad Image Sponsored Brands - Cheaper BIG IMAGES #18

Send us a text A new low cost method to boost sales, spread brand awareness, and increase sales on your account. Video Demo . Step by Step guide. Sponsored Brands – Custom Image Campaign Sponsored Brands is an advertising method for brand registered Amazon accounts, such as yours. Sponsored Brands are Amazon ads that feature your brand logo, a custom headline, and up to three of your products. Sponsored Brands appear in search results to help drive discovery of your brand. A custom headline with...

Mar 24, 20209 minSeason 1Ep. 18

Amazon Delays Shipping 30 Days COVID-19 Corona Impact #17

Send us a text Amazon Delays Shipping 30 Days out into April 2020 COVID-19 Corona Impact - Turn on MFN ASAP. Activate your merchant fulfilled capacity in Seller Central ASAP if you are affected by FBA shipments being delayed a month out. Get Amazon Consulting at www.myamazonguy.com Support the show

Mar 23, 20202 minSeason 1Ep. 17

Trademarks: How to File and Pick a Brand Name for Amazon #16

Send us a text Why do you need a registered trademark on Amazon? Get a Trademark today with My Amazon Guy. Accurate brand representation Powerful search and report tools Ability to remove listings using your brand name Brand-building benefits such as Enhanced Brand Content Do You Need a Trademark? YES. Every brand selling their products online needs a trademark. A trademark protects your products and your brand. It means you are the legal owner of your brand, and only those who have your permiss...

Mar 23, 202024 minSeason 1Ep. 16

Amazon is Recession Proof & eCommerce will be FIRST Sector to Recover from Looming Depression #15

Send us a text World Wide Depression is looming right now. Amazon is recession proof. Ecommerce will be the first sector to recover. Cash on hand is king. COVID-19 and Corona impact. Savvy entrepreneurs will go on buying spree in the next 14-60 days buying businesses going bankrupt because they don’t know what to do. Ammo is out of stock Gold prices went up $46 today https://www.apmex.com/spotprice/metalprices New York Times coverage of looming recession Get Amazon Consulting at www.myamazonguy....

Mar 17, 202016 minSeason 1Ep. 15

Amazon Shuts Down Inbound FBA Shipments - Activate MFN! #14

Send us a text Amazon is pausing inbound FBA shipments until April 5. If your company is able to ship MFN (Merchant Fulfilled) we recommend duplicating skus to offer MFN as an option to customers. When your FBA stock runs out, MFN kicks in. We keep MFN pricing $1 higher so FBA runs out first. This will maximize your sales during these volatile times. When many competitors stock out, you'll still be selling. If you are already active with MFN no action is needed. Or if your FBA stock has enough i...

Mar 17, 20206 minSeason 1Ep. 14

How to Adopt Project Management for Your Business #13

Send us a text Project Management is tricky because of all moving pieces. Joined today by My Amazon Guy Project Manager Dustin Fenton. Is project management different than another field with Amazon? · New things occur consistently – you must be abreast of new changes and trends with little warning · Amazon and eCommerce gives the project manager slightly less control than you would have in other industries. It is their site. Their customers. You must adapt to their ecosystem. Amazon constantly t...

Mar 16, 202023 minSeason 1Ep. 13

Price Gouging vs Market Shortages, How to Fix the Gap Period with Amazon #12

Send us a text UPDATE: The Man With 17,700 Bottles of Hand Sanitizer Just Donated Them "A key political and economic issue, and one that has been debated after every natural disaster for at least the last half century, is this: Should we allow market prices to rise temporarily following disasters and allow entrepreneurial “price gougers” to temporarily play a role of providing critical supplies during the “gap period” at elevated prices, or should we suppress market prices with government price ...

Mar 16, 202023 minSeason 1Ep. 12

A+ Enhanced Brand Content Best Practices #11

Send us a text Merima Makelja is our special guest today, she is the Design Director at My Amazon Guy and has developed hundreds of ASIN A+ enhanced brand content. Thanks for joining me Merima. Steven: A+ content is now recognized by most sellers as the most important thing they can do to increase sales outside of ad management. So I’m excited to have you talk about what it takes to do good A+ content. For our listeners, if you need help with getting your trademark or brand registry we will link...

Mar 15, 202019 minSeason 1Ep. 11

Amazon Cracks Down on Price Gouging, Sellers Hoarding Thousands of Hand Sanitizer #10

Send us a text NY Times Article: Book a coaching call "On March 1, the day after the first coronavirus death in the United States was announced, brothers Matt and Noah Colvin set out in a silver S.U.V. to pick up some hand sanitizer. Driving around Chattanooga, Tenn., they hit a Dollar Tree, then a Walmart, a Staples and a Home Depot. At each store, they cleaned out the shelves. Over the next three days, Noah Colvin took a 1,300-mile road trip across Tennessee and into Kentucky, filling a U-Haul...

Mar 14, 202019 minSeason 1Ep. 10

Kevin Strawbridge on Entrepreneurship and Business Development #9

Send us a text Kevin Strawbridge , an experienced CEO and entrepreneur, joins the podcast and speaks about his history of working with Amazon since 2001 with JCPenney. Kevin has also been the CEO of ClickBank, and a leader of many other companies. For our listeners can you tell us about how you and I met a few years ago? Kevin and I first met when he was President of MAG Retail Group. Kevin hired me help grow Amazon sales there. Since working together you’ve referred countless of clients our way...

Mar 13, 202023 minSeason 1Ep. 9

Amazon Seller Interview Gregg Rosenfield, Former Clear Channel Executive #7

Send us a text I’m joined by Gregg Rosenfield who is a former Clear Channel executive and owns his own media company. Gregg has been dabbling with Amazon for the past 2 years. Clear channel Prime Time - 275 employees 22 P&Ls. Each newspaper had its own P&L. Find the trends. You have a plan. Budget goes down on paper. Budget to actual. Plan for that month, then what actually happened? Top Line Revenue - hard part. Control expenses is easy. Amazon 4 models in Amazon Wholesale Gregg’s prefe...

Mar 12, 202025 minSeason 1Ep. 7

Hire Technicians NOT Marketers for Amazon #6

Send us a text Selling on Amazon is a game of finding Where’s Waldo. You need a technician to find Waldo. You know how each page has a different setting? That’s Amazon. A marketer is better at running the same playbook over and over again, traffic, and conversion. A technician can troubleshoot anything. Your Amazon company will be far more successful if they hire technicians. Mar·ket·er: a person or company that advertises or promotes something. Tech·ni·cian: a person skilled in the technique of...

Mar 11, 202020 minSeason 1Ep. 6

External Traffic is King on Amazon #5

Send us a text Amazon Advertising Attribution Setup. Amazon took away some nifty stuff with APIs and ability to track sales into platforms like Facebook this past summer. They are now rolling out new tools and functionality to everyone but in a more controlled format called “Attribution” which is in beta for Amazon advertising. Here’s what you need to do: Register for Amazon Attribution Accept the invite by email. Create user login Create tracking ID for product Help maximize your return on inve...

Mar 11, 202011 minSeason 1Ep. 5

Amazon Seller Story New Wave Swim Buoy #4

Send us a text I sit down with Andrei Lozovik, owner of New Wave Swim Buoy, a million dollar brand. https://www.newwaveswimbuoy.com/ . This guy is the best in the business at crowdsourcing content. He drives more earned traffic through social media so I’m excited to talk to Andrei How did you start your amazon business What did you learn along the way What did you learn in the last week? Why have you never been to China? What other places have you sourced? (Taiwan) So what does your chart look l...

Mar 10, 20201 hrSeason 1Ep. 4

Amazon News - Pinterest Ads - FBA Fee Changes #3

Send us a text Spider Web Tool: Yasiv.com is an interesting tool we came across and wanted to share with you called “Yasiv”. You can put in any ASIN (Product) into it and it will spit out all the items connected to the listing. According to the tool it’s an “Amazon visualization that shows similar items based on ‘Customers who bought this also bought…’ data from Amazon.” There’s nothing immediately actionable, so it’s just for insight purposes. You may even find it fun to see what products are c...

Mar 09, 202024 minSeason 1Ep. 3

Selling on Amazon is Getting Complicated as Amazon Enters the Maturity Lifecyle Phase #2

Send us a text Amazon has gone from 2 day shipping to 1 day shipping to PRIME NOW. Selling on Amazon is no longer just about listing a product. Non-sophisticated sellers are going to go under, and sell to other complex selling machines. You need to open up manufacturing in the USA right now. You need to get in on all the new programs: Social Posts Feedback Whiz https://www.feedbackwhiz.com/?r=v4er9qat Helium 10 https://crushtrk.com/?a=427&c=7&p=r&s1= Shipping to Canada from USA FBA N...

Mar 07, 202033 minSeason 1Ep. 2

Learning to Sell on Amazon is Hard #1

Send us a text Learning is a rather difficult thing to do. · Information over load. · Distractions · Took me a few days to learn how to setup a podcast recording. · Theory vs practical knowledge to actually go execute I have a youtube channel with more than 100 videos answering technical questions with tutorials on how to do stuff within Seller Central. There are dozens of topics that I’m literally the only person on the internet who has a video on it. I know this because clients tell me my vide...

Mar 07, 202032 minSeason 1Ep. 1
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