How to Prioritize Your Amazon Account from Listings to SEO to PPC #68 - podcast episode cover

How to Prioritize Your Amazon Account from Listings to SEO to PPC #68

My Amazon Guy
Jul 28, 2020•17 min•Season 1Ep. 68
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Priorities shift a lot, so how do you know what the most important action is to take right now? Here's our prioritization tree that we use at My Amazon Guy.

  1. Stranded/Closed Listings - Anything that prevents an active item from selling.
    1. Suspensions
    2. Listing yanks
    3. Policy violations
    4. Hazmat
  2. Shipments -Items that need to ship into FBA. Keep at 60-90 day supply.
  3. Account Launches, data work to get items into Amazon.
    1. Day 1 client delivery - competitor research
    2. Day 2 keyword search terms
  4. Weekly reporting
  5. A+ & EBC/Storefront launches.
  6. Advertising checkins - weekly
  7. Waiting on client responses use following methodology
    1. 2 Day Mark - Follow up with email
    2. 7 Day Mark - Follow up with phone call and email
    3. 14 Day Mark - Follow up with phone and email


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