My Amazon Guy - podcast cover

My Amazon Guy

Steven Popemyamazonguy.com

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.


Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy

Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy



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Episodes

FTC Cracks Down Amazon Sellers' Made In The USA Claims

Send us a text Recent enforcement targets fake made in the USA claims on Amazon and Walmart listings. Sellers using these tags without proper documentation may soon face serious consequences. Third-party listings with unclear product origins are now in the spotlight as rules tighten around U.S. manufacturing claims. Need to pass a compliance check? Book a call now before the FTC flags your listing: https://bit.ly/4jMZtxu Worried about getting suspended? Download our FREE Crisis Kit to handle you...

Jul 18, 20256 min

The Surprising Story Behind Whiskey Grail!

Send us a text A handcrafted whiskey cup created as a gift became a real business through bourbon community support. Viral growth, social media wins, and product evolution drove sales beyond expectations. Craftsmanship, community feedback, and new product ideas continue to push the brand forward. Want to take your handmade product from side project to sold out? Let’s plan your next move: https://bit.ly/4jMZtxu Watch these videos on YouTube: You’re Losing DTC Sales Over These Simple Mistakes! htt...

Jul 18, 202533 min

Why Are People Leaving Your Website So Fast?

Send us a text Many websites perform well on desktop but lose traffic due to poor mobile speed. Mobile-first design is often neglected, causing long load times and low retention. This video breaks down how popups, unoptimized code, and performance issues on phones can quietly kill conversion rates. If your mobile site is bleeding traffic, don’t guess, get a pro to spot the problem before it gets worse: https://bit.ly/4eFYTjU #WebsiteOptimization #MobilePerformance #BounceRate #PageSpeed #Ecommer...

Jul 16, 20254 min

How To Keep Your Amazon Sales High After Prime Day!

Send us a text After Prime Day, many listings see higher traffic but lose momentum without a follow-up plan. Strategies like promotions, updated ads, and analyzing the search query performance report can help continue the gains. Using abandoned cart segments and restructured deals helps sellers extend Prime Day growth into Q4. Start preparing now so you're not scrambling when Black Friday hits. Book a strategy call with us and get it right: https://bit.ly/4jMZtxu #AmazonSellingTips #PostPrimeDay...

Jul 15, 20258 min

High Price vs. Low Price: How to Win in a Price-Driven Category

Send us a text Running ads for a high-ticket product without conversions can feel impossible. Learn how low-volume keyword targeting and better image stacks help separate premium listings. Long-tail exact matches and pain-focused terms are proven ways to improve ad relevance and performance. Struggling to sell a high-priced product? Let’s map out how to beat low-cost competition: https://bit.ly/4jMZtxu Watch these videos on YouTube: Use Brand Analytics to Increase Sales https://www.youtube.com/w...

Jul 14, 20254 min

Selling Online? This Brand Chose Amazon for One Big Reason

Send us a text This brand explains why Amazon became their main channel after decades of retail growth. They walk through profit margins, fulfillment speed, and how they calculate pricing. It’s a real breakdown of what Amazon does better and why traditional methods can’t compete. Tired of guessing? Get help from someone who’s done it: https://bit.ly/4jMZtxu #AmazonFBA #EcommerceStrategy #AmazonLogistics #AmazonSellerTips #OnlineRetail Watch these videos on YouTube: You’re Losing DTC Sales Over T...

Jul 11, 20254 min

How We Started a Brand in a Crowded Amazon Niche!

Send us a text This video shares the journey of creating a fungi-based soil amendment product for Amazon. It dives into the challenges of launching in a regulated gardening niche, overcoming algorithm issues, and building real brand awareness. Sellers will hear insights about organic certifications, Amazon compliance, and long-term B2B growth strategies in a seasonal category. Built something real like this brand? Get expert help to scale it smarter: https://bit.ly/4jMZtxu #AmazonSellerTips #Bui...

Jul 09, 202529 min

This Custom Analytics Dashboard Could Save You From Buying Tools

Send us a text Amazon just rolled out a custom analytics dashboard that lets sellers track key performance data. With templates for Prime Day, traffic, sales, and more, sellers now have more control over how they view account trends. This update helps reduce the need for third-party tools by giving direct access to valuable data straight from Amazon. Book a call so we can help you get custom dashboards set up: https://bit.ly/4jMZtxu #AmazonAnalytics #SellerTools #AmazonData #EcommerceSellers #Am...

Jul 07, 20253 min

Here’s What You Missed at ASPICON: Real Advice That Helps You Convert

Send us a text Here’s the recap of what you missed at ASPICON powered by @PickFu . Real tips shared by brands and experts selling on Amazon. This video covers conversion wins, creative strategies, and how sellers fix listings that aren’t performing. Learn what actually works from ASPICON’s most practical, seller-focused advice. Watch these videos YouTube: Fix Your Amazon CTR: What’s Good, Bad, & The SEO/PPC Golden Ratio https://www.youtube.com/watch?v=9SGtB1oLJis&list=PLDkvNlz8yl_bJFHwDe...

Jul 07, 20254 min

STOP Wasting Money on Amazon Ads Without Knowing These 3 Things

Send us a text Running ads isn’t always about sales. Sometimes it’s just to learn who your real customer is. This Amazon seller used Helium 10 to find profitable keywords others missed. Low-risk ad testing revealed competitors and audiences they weren’t targeting before. Book a call now and start using ad data the smart way to find real customers and grow faster: https://bit.ly/4jMZtxu #AmazonAds #AmazonSellingTips #EcommerceMarketing #AmazonGrowth #amazonppc Watch these videos on YouTube: You’r...

Jul 04, 20253 min

This Common Mistake Slows Down Amazon Growth

Send us a text Most brands slow their growth by ignoring small updates that affect Amazon rankings. Frequent listing changes, better copy, and consistent backend updates lead to more traffic and sales. Ready to fix what’s holding your growth? Book a strategy call with experts now: https://bit.ly/4jMZtxu #AmazonSEO #AmazonSellers #EcommerceGrowth #SEOTips #amazonlisting Watch these videos on YouTube: Rank smarter, spend less - Effective Amazon SEO from Experts! https://www.youtube.com/watch?v=60N...

Jul 02, 20253 min

Will AI Agents REPLACE Human Consumers As The MAIN Target For Brands?

Send us a text AI shopping tools like Perplexity and ChatGPT are changing how customers find products. Amazon is now listing products from DTC brands—even if they didn’t agree to sell. Small e-commerce businesses risk getting buried without strong AI-based SEO strategy. If you're tired of Amazon calling the shots, book a DTC call and take back control: https://bit.ly/4le9LrB #AmazonSellers #EcommerceAI #AIShopping #DirectToConsumer #AmazonSEO Watch these videos on YouTube: Need a dayparting stra...

Jul 01, 20258 min

Amazon SEO Hack That Helps Sellers Gain Free Traffic

Send us a text Most Amazon sellers miss this hidden spot to help their listings rank higher. It’s a simple way to add extra keywords without changing your title or bullets. Used right, it helps with visibility, search relevance, and long tail phrases. Stop leaving ranking opportunities on the table. Book a strategy call and fix your hidden SEO gaps now: https://bit.ly/4jMZtxu #AmazonSEO #AplusContent #AmazonSellers #AmazonListingTips #ecommerceseo Watch these videos on YouTube: Improve Search Ra...

Jun 30, 20256 min

The SHOCKING Truth About Amazon's EMAIL MARKETING Gap

Send us a text Most Amazon brands miss out on long-term growth by ignoring simple email marketing tactics. Collecting emails and sending smart follow-ups increases conversions and customer lifetime value. Need help setting up email marketing? Book a call with us and get it done right: https://bit.ly/4jMZtxu #EmailMarketing #AmazonSellers #EcommerceGrowth #CustomerRetention #amazonstrategy Watch these videos on YouTube: You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/w...

Jun 27, 20255 min

How We Made Millions With Simple YouTube Videos!

Send us a text Want to grow a successful agency using content that actually brings in clients? This video breaks down how My Amazon Guy scaled with seller-focused videos and simple tools. No paid ads, no complex funnels, just real strategies that helped build an 8-figure business. We share all our processes here, no gatekeeping, just real SOPs that work: https://bit.ly/4dQ2hbr #AmazonAgency #ContentMarketing #YouTubeForBusiness #DigitalMarketingTips Watch these on YouTube: How Steven Pope Transf...

Jun 25, 202510 min

The 4 Phases of Scaling a Successful DTC Brand

Send us a text Many direct-to-consumer brands get stuck in the early stages of growth. This video breaks down the four phases every brand faces, from founder-led growth to omnichannel expansion. Understand what holds back revenue at $50K, $250K, and beyond. Ready to grow faster on Amazon? Book a call and let the experts take over: https://bit.ly/4jMZtxu #DirectToConsumer #EcommerceGrowth #BrandScaling #StartupTips #amazonDTC Timestamps: 00:00 - Why Direct-to-Consumer Brands Struggle 00:27 - Phas...

Jun 23, 20257 min

This Amazon Report Can Save Your Listings!

Send us a text Most sellers never check this vital Amazon report that reveals hidden listing issues. It gives insights on product data, backend fields, and competitor changes. Using this helps avoid errors, protect listings, and improve keyword targeting. Need help fixing your listings or catching hidden errors? Book a call with experts today: https://bit.ly/4jMZtxu #AmazonSellerTips #FBAHelp #CategoryListingsReport #AmazonOptimization Watch these videos onYouTube: Simple Trick to Cut PPC Costs ...

Jun 20, 202512 min

Most Amazon Sellers Forget THIS on Prime Day!

Send us a text Most Amazon sellers miss an easy setup that helps them stay ahead after Prime Day ends. This video breaks down three missed actions sellers should always take during high-traffic events. Download our Prime Day Planner to get smart tips like this and avoid common seller mistakes: https://bit.ly/3FM1Z93 #AmazonPrimeDay #PrimeDayDeals #PrimeDayPrep #PrimeDayMarketing #AmazonSellerTips Watch these videos on YouTube: The Secret to Consistent Amazon Results Most People Miss! https://www...

Jun 17, 20255 min

Rank smarter, spend less - Effective Amazon SEO from Experts!

Send us a text Sellers miss this simple text SEO fix on Amazon listings. It helps boost indexing and get seen fast. Steven shows how to add crawlable text, fix meta descriptions, and check keyword growth using Helium 10. Grab the free SEO Toolkit that shows exactly how to get your Amazon listings seen and ranked. https://bit.ly/457zjSl #AmazonSEO #AltTextAmazon #AmazonSellers #EcommerceSEO #Helium10 Watch these videos on YouTube: Improve Search Rank and Drive Growth: https://www.youtube.com/watc...

Jun 17, 20254 min

Get Your First Amazon Badge With These Simple Steps!

Send us a text Amazon badges like “Amazon’s Choice” or “Bestseller” can impact click-through rate and conversion. Sales velocity, keyword ranking, and returns all affect how these badges are assigned by Amazon. Stop guessing, book a call and get real answers for your Amazon business: https://bit.ly/4jMZtxu #AmazonChoice #AmazonBadges #AmazonRanking Watch these videos on YouTube: The Secret to Consistent Amazon Results Most People Miss! https://www.youtube.com/watch?v=_theSHY6S0Q&list=PLDkvNl...

Jun 13, 20258 min

Are You Ready for Prime Day? Don’t Miss These Tips!

Send us a text Having clear SOPs keeps Amazon teams consistent and saves hours on repetitive tasks. This video shows how brands and agencies make smoother operations through real systems. Get examples and tips from My Amazon Guy’s own library of documented procedures. Get the exact SOPs we use to generate over $1.2 billion in annual Amazon sales: https://bit.ly/4dQ2hbr #AmazonProcesses #SOPTips #AmazonAgency #MyAmazonGuy #EcommerceSystems Watch these videos on YouTube: Are You Ready for Prime Da...

Jun 11, 202510 min

Are You Ready for Prime Day? Don’t Miss These Tips!

Send us a text Sellers are running out of time to prepare for one of Amazon’s biggest sales events. This video shares smart ways to avoid profit loss, manage discounts, and fix listings. Grab the Prime Day Prep Plan before your competitors do: https://bit.ly/3FM1Z93 #AmazonSales #PrimeDayTips #EcommerceTips #AmazonListing #FBAstrategy Watch these videos on YouTube: You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1...

Jun 09, 202510 min

Make Your Amazon Products Stand Out With These Easy Fixes!

Send us a text A+ content updates help Amazon sellers rank for more keywords, improve conversions, and grow sales. Includes alt text, crawable text, and scrollable modules to reduce distractions and increase buyer time on page. New to selling on Amazon? Download our New Seller Launch Deck to get started the right way: https://bit.ly/3Sp1Rz8 #AmazonListings #AplusContent #AmazonSEO #ConversionRate #AmazonSellerTips Watch these videos on YouTube: Amazon PPC Tier List Management Rankings https://ww...

Jun 06, 202512 min

You’re Losing DTC Sales Over These Simple Mistakes!

Send us a text Slow website speed, poor mobile UX, and missing AB testing hurt conversion rates on DTC stores. Fixable mistakes in Shopify, WooCommerce, and BigCommerce sites that impact sales and remarketing. Need help with your DTC store? Start here: https://bit.ly/3Si3zCs #directtoconsumer #dtcbrands #ecommercetips #dtcmistakes #dtcmarketing Timestamps: 00:00 - Common Mistakes on DTC Websites 00:22 - Site Load Time Kills Conversions 01:00 - Using PageSpeed Insights for Diagnosis 01:45 - Mobil...

Jun 04, 20257 min

Most Common PPC Mistakes Killing Your Amazon Results

Send us a text Learn the top 5 Amazon PPC mistakes that cause wasted ad spend and lost sales. Avoid common problems like turning off old campaigns, bad keyword choices, and poor CTR. This video shares simple strategies to help sellers run better-performing Amazon ads. Grab the free PPC guide and stop wasting money on your ads: https://bit.ly/3S5OIuB #AmazonPPC #AmazonAds #EcommerceMarketing #PPCMistakes #AmazonSellerTips Watch these videos on YouTube: Amazon PPC Tier List Management Rankings htt...

Jun 02, 20258 min

Amazon Is Spying on Your DTC Site Right Now!

Send us a text Amazon is now crawling DTC websites for product claims, pricing, and compliance violations. Sellers are facing Amazon listing takedowns triggered by off-Amazon content and policy mismatches. See the original update from Vanessa Hung here: https://bit.ly/4dGgIin Need help making sure your DTC site doesn’t get you flagged? Work with experts who understand Amazon's rules inside and out. Get your website aligned and stay protected: https://bit.ly/3Si3zCs #DTCcompliance #AmazonSellers ...

May 28, 20258 min

3 Easy Ways to Win More Sales on Amazon PPC!

Send us a text Amazon PPC bids can make or break your ad performance and sales. This video shows 3 clear ways to optimize PPC using real formulas and logic. Includes bid strategy, revenue-per-click math, and ad placement insights. Want help fixing your ads? Book a PPC strategy call now and get real answers: https://bit.ly/3GCiF2P #AmazonAds #AmazonPPC #PPCStrategy #AmazonFBA #EcommerceTips Watch these videos on YouTube: Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s...

May 26, 20255 min

How to Recover and Secure an Amazon Seller Central Account

Send us a text Losing your OTP or access to Amazon Seller Central can cost sellers serious time. This video breaks down how to recover your account and prevent future login problems. Includes steps for better 2FA setup, security tips, and tools like Authenticator. Need help securing your Amazon account or getting back in? https://bit.ly/44uHuaR #AmazonSeller #SellerCentral #AmazonAccountHelp #TwoStepVerification #FBAHelp Watch these videos on YouTube: Simple Trick to Cut PPC Costs https://www.yo...

May 23, 20257 min

Amazon's Quietly Repaying Billions In Refunds To Customers

Send us a text Amazon is refunding customers for old returns, some dating back to 2018 with no prior notice. A $1.1 billion charge and internal review raise questions about delayed Amazon refunds. Here’s Steven Pope’s original post that started everything: https://www.linkedin.com/feed/update/urn:li:activity:7330744101614551040/ Steven Pope was featured in multiple news articles covering this story: USA Today | https://bit.ly/USAtodaySP NBC Chicago | https://bit.ly/NBCChicagoSP CyberNews | https...

May 22, 20255 min

PPC Negation Strategy That Works for Amazon Sellers

Send us a text Learn how to use PPC negation to reduce wasted spend in your Amazon campaigns. This video explains when and how to apply PPC negation based on real ad performance. Follow proven steps to improve targeting and make your Amazon ads more profitable. Download the free PPC guide and stop wasting ad spend on bad keywords. Start fixing it today: https://bit.ly/3S0YkH4 #AmazonPPC #AmazonAds #NegativeKeywords #AmazonFBA #AmazonSellerTips Watch these videos on YouTube: Amazon PPC Tier List ...

May 21, 20259 min
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