About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.
Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy
Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Send us a text I saw my sales pick up 26% on 11-14-20 and that's unusual for a Saturday. Telling me that the Christmas Season purchase behavior has officially begun! Get help from the best Amazon agency in the USA at www.myamazonguy.com Support the show
Send us a text Mark Lewyn, long time Amazon seller who just wrote a book about his journey on Amazon. Serieral entrepnuer. Former journalist. Jumped into the internet early. As a journalist, you have no fear. When Mark was a journalist, you could reach out to people like Steve Jobs and Bill Gates and they'd pick up! You got immediate feedback from readers, you get that too in ecommerce. Tell me a little about how you ended up selling on amazon Why did you decide to write the book “The $500 start...
Send us a text Help file: https://sellercentral.amazon.com/gp/help/G200390640 Use proper case only if you sell a medical related product. "Use Capital Letters only for the beginning of each word. Do not use all Capital Letters throughout the attribute. This applies for Product Title, Bullet Points and/or Product Description." Get Amazon Consulting at https://myamazonguy.com/ #amazonselling #amazonseller #amazonfba Support the show...
Send us a text Everybody wants to grow their Amazon sales. That's why you're subscribed to my podcast most likely. There's two fundamental ways to grow sales. Increase your traffic Improve your conversion rates Inside of increasing your traffic are two primary methods: PPC advertising Search Engine Optimization Inside of conversion rates are: Cataloging Merchandising Design like A+ content Simply put if you get more traffic, or improve your conversion rates, your sales are going to go up. I thin...
Send us a text There’s a lot of implications in an increasingly mobile world. Amazon has increasingly become mobile first. So today we talk to Wes Pomeroy, who is the Director of Digital Merchandising at Verizon Wireless. You heard that right, we landed an interview with a director at Verizon Wireless. Data is useless, insights are priceless. Wes and I used to work together at Moxie Interactive and we spearheaded improving conversion rates on mobile devices. In fact Wes used to be my boss. So We...
Send us a text Payoneer continues to impress with integrations and partnerships with Walmart, Wayfair, and other global marketplaces. Today I talk to Ben Stein, partnerships manager at Payoneer about finance and what he’s seen in his ecommerce career as a business analyst. About Payoneer : Simplify your international business transactions with Payoneer. Get paid in multiple currencies, bill your global clients, sell on marketplaces worldwide, pay your overseas business expenses at low cost and m...
Send us a text Watch on YouTube for demo. Amazon advertising news and updates https://advertising.amazon.com/blog/whats-new-with-sponsored-ads-and-stores-september-2020 Sponsored Brands creative and reporting enhancements New deal messaging options available for Sponsored Brands Your Sponsored Brands ads will now feature deal messaging and badges, without having to create deal-specific headlines or campaigns. Sponsored Brands ads that feature products with live deals will display an updated call...
Send us a text [00:00:00] There is a technology war out there right now, and most people don't realize it. I don't think people are talking about this and this is a very strange subject and is very loosely related to Amazon cell. So you're not going to hear, like, how to grow Amazon sales and this particular podcast. But I felt so strongly after seeing the signs that I wanted to talk about this today so that you are generally warned you need to think about this topic, in my opinion. My name is S...
Send us a text Parentages no longer combining reviews, the norm is now seperation Vine will start charging on seller central as early as January. Amazon Live - getting hot, need iphone app. Can no longer due partial refunds on Amazon, must do a full refund. One work around is to ask customer to open a return request and charge a “restocking fee” Book a coaching call with My Amazon Guy at https://myamazonguy.com/book-a-coaching-call/ Support the show...
Send us a text Vine Canada: https://sellercentral.amazon.com/vine/ref=xx_vine_dnav_xx Has it's own set of 5 enrollments. Global Export setting: https://sellercentral.amazon.com/gp/ssof/configuration/index.html/ref=xx_fbasettings_dnav_%5E NARF (North American Remote Fulfillment): https://sellercentral.amazon.com/rafn/inventory www.myamazonguy.com Support the show...
Send us a text Growing traffic to your website through SEO is a free and longterm solution to increasing your sales. Even if you don't focus on your website, and are an Amazon seller, take 5 minutes today to set your meta tags for your homepage. I tell you how. 3 Tips to Improve SEO Traffic to Your Website Set the HTML Title and Meta Description of your homepage. Title tag 60 Characters Meta description 160 Characters Improve your website speed. Check your site speed and what issues to fix using...
Send us a text This survey and inforamtion comes from Cleveland Research Company . Business Performance & Profitability: Online channels continue to drive better than expected demand with 70% of respondents indicating their Amazon sales trended ahead of plan in 3Q. Profitability, however, is a growing concern for many manufacturers, with 46% citing they expect their profit margins to decline with their largest omnichannel customers next year. As we covered throughout the Summit, the margin p...
Send us a text Nils Oldörp lives in China and has become an expert in sourcing. But he got off to a rocky start and shares his story with My Amazon Guy. How was your experience sourcing in China when you started? Cultural issues China understands tough competition Learning tax Have sourced 1000 items in past year Only 10% of sellers do the 2nd order (reorder) Chinese going direct to consumer, from manufacturer straight to buyer. Jungle Scout advertising in China. How do you find new items? Who c...
Send us a text Robyn, the co-founder of Marketplace Blueprint, a digital agency that specializes in listing optimization and advertising on Amazon joins My Amazon Guy for a podcast on black swan events. She has over a decade of experience of selling online on Amazon, eBay, and other eCommerce venues. Exciting to have such a great expert on for our 100th podcast episode! What’s your story Health near death experience, blood clot in lung, thyroid cancer. “When things are going well, you don’t thin...
Send us a text Intellectual property is NOT a sexy topic. But it’s a hot topic in 2020 as the landscape is changing. Amazon is making it easier to control IP and get on brand registry faster. Today we talk to Steven Forte with an IP law firm Smith Hopen to learn some of the latest and best practices. Why should Amazon Sellers invest in intellectual property? Amazon project zero. https://brandservices.amazon.com/projectzero How do you enroll your brand into Amazon's brand registry? Faster way to ...
Send us a text I feel like the taxi driver of ecommerce. You get 100 economists in a room and 100 taxi drivers and ask them how they economy is doing and the taxi drivers will be far more accurate. Get Helium 10 to track suppressions https://www.helium10.com/?crsh_reqid=1296071&aid=427 Prime day post mortem Buy box percentages cut in half Listings flipped from FBA to FBM in buy box Sales lift very dependent on category All accounts up at least 20% but if that’s all you’re up that doesn’t mak...
Send us a text Expertise is hard to quantity and qualify. In our conversation today I want to talk about the varying differences between expertises. When you run an Amazon business, you need to be an expert in one of the following 3 areas. Then any niche area within each of these, you need to hire out tools and experts to get help. Finance Operations Marketing List of 3rd party services we recommend. Finance is the easiest to speak to, and the shortest conversation so we’ll start there. Either y...
Send us a text Last second Prime Day preparations are underway. There was an algorithm update on 9/25 that has hurt sales on 90% of sellers. Get Amazon Consulting at https://myamazonguy.com/ #amazonselling #amazonseller #amazonfba Support the show
Send us a text Client of My Amazon Guy 1.5 Years. Wayne: 'Lowered ACOS and “saved my business.”' Lens Swap is a sunglasses lens replacement company. Started on eBay. Read a book Rich Dad Poor Dad (Endorsed by MAG too!) I was on a sales call, customer said “Like a Lens Swap?” And that’s how business was made. What makes you a serial entrepreneur? My kids screaming Misconception of money Name of game is making money Troubles & Mistakes Have a mentor! Taxes Was working two jobs, 45 hours + 20 h...
Send us a text Link to setup NARF . Video on setting up Remote Fulfillment . September 29, 2020 Selling in Canada and Mexico just got easier To simplify cross-border selling, we’ve created a Fulfillment by Amazon (FBA) program that lets you fulfill orders in Canada and Mexico with your US FBA inventory. Remote Fulfillment with FBA saves you the trouble of managing multi-country inventory, cross-border logistics, and import duties. After you create offers in Canada and Mexico, we make them Prime ...
Send us a text Kickfurther talks about financing best practices and is giving away $250,000 in no-cost financing this month. https://grow.kickfurther.com/2020-giveaway What is Kickfurther? Get fast funding for up to $2M in inventory for a cost up to 30% cheaper than other financing options. Kickurther funds are available when you need to pay your suppliers. How did you come up with the idea for Kickfurther? Family business in supply chain. Started up physical goods business. Big retailer orders....
Send us a text My Amazon Guy is proud to announce we have upgraded our advertising management service offering. Within the next two weeks all MAG clients we manage advertising for will start to use our newly developed proprietary advertising system we are calling MAGADS. MAGADS is a series of techniques combined with advanced macros to optimize current advertising efforts. With the new technology we will be able to update your advertising faster, more frequently, and more holistically. It will a...
Send us a text Steven Pope talks about why you shouldn't give away your margins when everybody is going to stock out this year. An internal Amazon email seen by The Verge confirms that its Prime Day shopping event will take place October 13th and 14th, and that the company will make an official announcement September 27th. https://www.theverge.com/2020/9/22/21450957/amazon-prime-day-october-13-internal-email In a separate internal email, Amazon warehouse workers were told no new vacation request...
Send us a text Amazing Exits launches today as a company and podcast. What does it take to sell your business? In today’s podcast I speak to Paul Miller and Kellianne Fedio of Amazing Exits. We talk about goal setting, planning, mistakes and best practices so you can get an Amazing Exit when you sell your Amazon business. How to Exit Kellianne's background/experience as a successful Amazon Seller growing and selling her ecommerce brand Paul's background/experience as a 7 figure brand builder. Th...
Send us a text Fake review news story from CNBC https://www.cnbc.com/2020/09/06/amazon-reviews-thousands-are-fake-heres-how-to-spot-them.html Customers are reading reviews online-review-statistics-2019 Nearly 95% of shoppers read online reviews before making a purchase (Spiegel Research Center, 2017) 94% of customers read online reviews (Fan and Fuel, 2016) 93% of local consumers use reviews to determine if a local business is good or bad (BrightLocal, 2017) 72% of customers don't take action un...
Send us a text Amazon.com Inc. plans to open 1,000 small delivery hubs in cities and suburbs all over the U.S., according to people familiar with the plans. The facilities, which will eventually number about 1,500, will bring products closer to customers, making shopping online about as fast as a quick run to the store. It will also help the world’s largest e-commerce company take on a resurgent Walmart Inc. Read more at: https://www.bloombergquint.com/business/amazon-plans-to-put-1-000-warehous...
Send us a text Get new images at POW . My Amazon Guy photo guide . Creating an Amazon Listing that generates sales and builds a brand takes a lot of work. You have to have titles optimized, copy in place for title and descriptions, backend keywords added, clear photos, and much more. Today, we’re going to talk about optimizing our photos to ensure that we catch the eyes of customers and convert as many clicks into sales as possible. Amazon has a strict policy when it comes to photos. You can vie...
Send us a text Full policy update here: https://m.media-amazon.com/images/G/01/rainier/help/legal/Communication_Guidelines_English_US_090820.pdf Watch the CNBC story on fake reviews https://www.cnbc.com/video/2020/09/06/fake-reviews-are-all-over-amazon-and-its-getting-harder-to-spot-them.html Communication Guidelines As part of selling on the Amazon store, sellers communicate with buyers both directly and indirectly. Amazon requires that sellers follow the guidelines below for any communication ...
Send us a text Bradley Sutton - Director of Training, Chief Evangelist sits down with us to talk about overlooked keyword product strategies, how to handle Q4 inventory issues, and some PPC tips to grow your Amazon sales. Be sure to subscribe to Bradley's podcast the Serious Sellers Podcast. https://www.helium10.com/podcast/ Keyword Research Strategies Buyer’s viewpoint Look at pinterest, etsy Absence of data Filter for keywords that competitors are not all in the top. Inventory 3PL must needed ...
Send us a text Good companies get bigger, or evolve. Great companies do both. Examples of companies that did not evolve Blockbuster, Kodak. Examples of companies that did not get bigger. our neighbor’s startup you never heard of. It should be obvious why a company needs to both evolve and get bigger, but this isn’t practiced by many. Amazon is probably the greatest example of a company that successfully did both. Amazon started out selling books. Today they are even opening up their own electric...
