Send us a text Question from Amazon Seller: I hope you have enjoyed the holidays and wish you all the best in 2021. So as much as we tried, due to UPS's taking ONE week to deliver the goods from SLC to Phoenix by parking the goods in Cedar City Utah warehouse and Amazon not wanting to receive the goods until now. I got 7000 units delivered yet not received for over a week now. Which leads to 0 units in FBA. So I got FBM running which is obviously not converting as well and has shot my acos throu...
Jan 05, 2021•7 min•Season 2Ep. 42
Send us a text How to make an LTL Shipment, full guide: How to Create an LTL shipment on Amazon Seller Central. LTL Shipment to Amazon LTL (Less than truckload) shipments are useful when you need to send large or multiple units into Amazon’s warehouses. Below I’ll cover how to create an LTL shipment. First, you will need to select the product(s) you want to ship in. Do this by going into your inventory and checking the checkbox next to the product(s) you will be creating a pallet shipment for. T...
Jan 03, 2021•14 min•Season 2Ep. 40
Send us a text "Consumers are 2.4x more likely to trust content createdby other people like them than content created by brandsthemselves ( Stackla ). This need for authenticity is whyRatings & Reviews are so critically important to youreCommerce strategy and why 97% of shoppers consultthem before making a purchase online. In fact, onlineproduct reviews are 3.5x more important to shoppers ininfluencing purchasing decisions than are the opinions oftheir own family and friends ( CheckoutSmart ...
Jan 01, 2021•11 min•Season 2Ep. 39
Send us a text Due to a supposed new COVID-19 strain, Chinese New Year shut down will come early this year, at around January 8th. Normally this happens around January 20. The biggest celebrations occur shortly before Friday, February 12, 2021. Sources tell us they're seeing manufacturers shut down early, leaving early, to get their travel in early to avoid missing out on Chinese New Year celebrations this year. This means if you don't have an order ready to leave your manufacturer this week, it...
Dec 31, 2020•6 min•Season 2Ep. 38
Send us a text Today is a good day to check your Inventory replenishments report . Then go adjust advertising, unpausing ads, lowering bids, and set your January strategy up. Your competitors may be out of stock right now, so good time to beef up inventory more than you did last year. ✅Get 50% off First Month with Helium 10 https://crushtrk.com/?a=427&c=188&p=r&s1= Or Promo Code MyAmazonGuy50 ✅Get Amazon Consulting at https://myamazonguy.com/ Support the show...
Dec 28, 2020•6 min•Season 2Ep. 37
Send us a text "For me, it all comes down to trying to measure annual return on working capital. Measuring profit (either via Post Advertising Gross Profit OR via Return on Inventory Investment) and then measuring velocity are the two key variables: I'm equally happy with either of the following two scenarios depending on my strategy: ✅ Get Amazon Accounting and CFO services https://www.selleraccountant.com/ Product A has an after advertising margin (PAG) of 20% and a 50% ROII but I can turn inv...
Dec 23, 2020•33 min•Season 2Ep. 36
Send us a text Lesley Demond LinkedIn Post: Warning! If you're an #Amazon #PrivateLabel seller, this is URGENT news for you! It just got a lot riskier to put inserts into packaging asking for positive reviews, offering free products, etc. If Amazon detects language that asks for a #ProductReview in an unapproved manner, they are demanding that all units be removed from the #FBA warehouse. Removal orders must be placed in 3 days, or the seller's account will be suspended. Here's the language from...
Dec 21, 2020•7 min•Season 2Ep. 35
Send us a text Michael of Ecom Crew has built content sites that rank for organic keywords and pushes traffic into Amazon. Writing great content, because content is king, and push sustainable traffic into Amazon. I like that "I control the dial. At any point I can switch it to another store or platform." Book reference: Who Moved My Cheese Hardest part is writing content. The 2nd hardest part is to keep going. Use SEO tools like AHREF0 or MOZ or SEM Rush. Go for long tail keywords first. Build a...
Dec 21, 2020•41 min•Season 2Ep. 34
Send us a text Joe started his journey on Amaozn with retail arbritrage. https://adadvance.com/ He's a musician at heart, who got an engineering degree. After doing private label, and working on his advertising journey, he struggled to find a good tool to manage ads. Ad Advance started with Macros. Built a protoype then hired 3 full time developers. What are some overall strategies that you implement for your clients using the different ad types? Piece meal advertising when you're first getting ...
Dec 17, 2020•32 min•Season 2Ep. 33
Send us a text *According to the US Census Bureau there are approximately 122.8 million households in the US. *Pre-Covid, 51% of American households had an Amazon Prime account (62.6 Million homes) *As of December 82% of American households have an Amazon prime account (100,696,000 homes...) Support the show
Dec 14, 2020•2 min•Season 2Ep. 32
Send us a text Check out George Reid's archived information on everything he learns. DECEMBER 9th 🚀The Biggest Success Factor on Amazon + Seasonal PPC Tips 1) Creating an Amazon ad campaign with just 1 keyword in it? Utter madness? Perhaps not. The theory boils down to being granular with your campaign structure, and also being well organised. My good friend Florian believes that chucking your top-performing/high-focus keywords into their own campaign allows you to: 🚀 Set placement bid adjustm...
Dec 09, 2020•18 min•Season 2Ep. 31
Send us a text A subscriber messaged us on our contact form at our website and writes: I have 3 products and Im new to market /amazon, already listed my products at amazon via add product but it is inactive because I will have the product available in USA within couple of weeks, already hired one of amazon IP lawyer to start my brand registry. as far as amazon concerns when a seller do that they consider your brand approved and give you access to brand registry benefits. my issue for example is ...
Dec 09, 2020•6 min
Send us a text We respond to comments with specific questions on how to handle your inventory management under duress. Should you hold, ship to 3PL, ship small amounts? We cover these questions in today's video. Great video!! Could really use your advice on my current problem revolving around this max inventory limit. Not sure which approach I should take: I have 1200 units manufactured and ready to be shipped from China to Amazon. Recently my max inventory limit took a major hit. I can now only...
Dec 09, 2020•11 min•Season 2Ep. 29
Send us a text Article link . Great article by Annie Palmer who writes for CNBC on all things marketplaces and Amazon: Amazon sellers worry they can’t meet holiday demand as company limits warehouse space. Steven Pope, who sells wine glasses on Amazon, expressed frustration over how the company determined the quantity limits. Pope and other sellers who spoke to CNBC said Amazon calculates how many units they can send in by looking at the last 90 days of sales for a particular product. For new pr...
Dec 08, 2020•13 min•Season 2Ep. 28
Send us a text #Tenacity noun, the quality of being tenacious, or of holding fast; persistence: the amazing tenacity of rumors. the quality of retaining something: the tenacity of memory. the quality or property of holding together firmly: testing the tenacity of the old book's binding. tenacity (n.) early 15c., from Middle French ténacité (14c.) and directly from Latin tenacitas "an act of holding fast," from tenax (genitive tenacis) "holding fast, gripping, clingy; firm, steadfast," from tener...
Dec 08, 2020•3 min•Season 2Ep. 27
Send us a text Tribute to Adam Heist for his #mentalgamemonday series. It invigorated me to make this content today. I go through my historical failures and how I got through it to be a succesful Amaozn seller and Amazon agency owner that I am today. It's okay to fail. Get back up, you can do it! If this content inspired you please leave a comment! ✅Get 50% off First Month with Helium 10 https://crushtrk.com/?a=427&c=188&p=r&s1= Or Promo Code MyAmazonGuy50 ✅Get Amazon Consulting at h...
Dec 07, 2020•14 min•Season 2Ep. 25
Send us a text ✅Get 50% off First Month with Helium 10 Or Promo Code MyAmazonGuy50 ✅Get Amazon Consulting at https://myamazonguy.com/ IPI storage-limit update to come in mid-December This Prime Day, small- and medium-size businesses saw record-breaking sales: more than $3.5 billion across 19 countries, nearly 60% more than last year. For the holiday shopping season, we are hiring over 145,000 seasonal employees worldwide to pick, pack, and ship your products. By January, our fulfillment center s...
Dec 06, 2020•6 min•Season 2Ep. 26
Send us a text Amazon seller turned inspection company Movley . Why do inspections make financial sense? - I can walk through the calculation, how just $3k of defective products can pay for 7 years worth of inspections! How does fraud & bribery work when it comes to inspections? - Common misconception is that this is a zero-sum game. Inspectors routinely commit fraud with or without bribes. Great chance to talk about how to prevent it. Take aways: Make sure you test your products. Sell a pap...
Dec 06, 2020•36 min•Season 2Ep. 24
Send us a text Adam Heist runs a great YouTube channel for Amazon sellers. So today we bring him on to talk about his Amazon journey. Adam owns 3 Amazon brands. "Amazon is not hard, it's just a lot of moving parts, graphics, copywriting, logistics. I was surprised how many papercuts had to be had." Mental game Mondays. "The game is 100% mental because it is a gauntlet." SHTF "Amazon has made sellers lazy. Because Amazon (solved) the fundamentals." Adam used a California data request to get 22 zi...
Dec 03, 2020•45 min•Season 2Ep. 23
Send us a text The Netflix Effect is real. Queens Gambit debuts on Netflix October 23, 2020. Since then, massive demand for chess products and content has incresaed. 62 million households have watched Queens Gambit Inquiries for "chess sets" are up 250% on eBay (and probably Amazon but we don't have data on this) Google search queries for "how to play chess' has hit an all-time high in 9 years. The original novel The Queens Gambit is now a New York Times bestseller 37 years after its release. Th...
Dec 03, 2020•9 min•Season 2Ep. 22
Send us a text We found this study from Deloitte interesting and wanted to share it with all of you as you wonder how your Amazon business is doing compared to others. It also discussed the current landscape of shopping at large. Find the full 29 page survey here: https://www2.deloitte.com/content/dam/insights/us/articles/6890_holiday_retail/6907_2020-pre-thanksgiving-findings.pdf Support the show...
Dec 01, 2020•29 min•Season 2Ep. 21
Send us a text Today should be the largest sales day of the year for most Amazon sellers. Watch your stock levels, monitor your ads, and buckle up! Support the show
Nov 30, 2020•5 min•Season 2Ep. 20
Send us a text Portions of Seller Central went down Wednesday morning. I suspect system outages again on Black Friday or possibly Cyber Monday. Order reports will be delayed, not unusual. Lots and lots of glitches today. Affects reporting, shipments and more. Black Friday deals launched early this year Seeing some FBA items lose buy box to MFN. This happened in May during peek buying on Amazon. FBA overwhelmed. Increase your MFN prices, or turn MFN off if you can’t handle a surge. Amazon has add...
Nov 25, 2020•12 min•Season 2Ep. 19
Send us a text Michael Erickson is the CEO of Ad Badger, easily the best podcast that is dedicated to Amazon PPC. I've listened to them test real case studies, doing things to prove them so to speak. When Amazon misleads or doesn't transparently share how things work, these guys know how to cut through the thick of it and figure it out. PPC, the most important thing on Amazon or the mostest important thing on Amazon? If you had to summarize your entire 100 podcasts into one soundbite, what have ...
Nov 25, 2020•52 min•Season 2Ep. 18
Send us a text Bill LaPierre | Catalog Strategies , Catalog Survival , Catalog Trends I’m not going to recap Covid cases or report on the retail sales shifts – we already know that store traffic is down or non-existent, and as the virus cases grow, fewer consumers will venture out. Be glad you have a direct to consumer business. However, here is what I’m hearing from readers and clients about current catalog and ecommerce results: hard goods and food mailers are generally doing great. Some moved...
Nov 24, 2020•12 min•Season 2Ep. 17
Send us a text Judson started his career as an actor . He met his wife Kelly Overton in Hollywood (she stars on Netflix series Van Helsing as Vanessa Van Helsing, a Syfy fantasy drama) but left Hollywood to become an Amazon seller. Most important skill from being an actor to help as an Amazon seller: Storytelling. Make the visuals match the solution to the problem the consumer has. Listing we analyzed while on the podcast - MicroDerm Glo https://www.amazon.com/Microderm-GLO-Diamond-Microdermabra...
Nov 23, 2020•46 min•Season 2Ep. 16
Send us a text Joe Shaw is a food Scientist with formulas on barbecue seasonings. Won the National BBQ Association contest 1st place. My favorite seasoning Joe has made is the Slap Apple Bourbon . As a current My Amazon Guy client, he joined us because he didn't know what he didn't know. Mike Mills is the LEGEND - won Memphis on Main 3 times. "Start with what your confident in, build up to what you're competent in." Joe first got started when going to school he became good at "Food math." How do...
Nov 22, 2020•39 min•Season 2Ep. 15
Send us a text My father now works for me, I talk about how backed up Amazon is, how more people shopped on Amazon for Prime Day (And Walmart), and how my agency is doing in general. Send us fan mail here. Support the show
Nov 20, 2020•21 min•Season 2Ep. 14
Send us a text Robert Ferrirer and Lee Loree Founders of Seller Investigators who run our My Refund Guy https://myrefundguy.com/service at My Amazon Guy. Amazon Owes You Money? We’ll Help You Get It Back by chasing Amazon! WHY DOES AMAZON OWE 99% OF SELLERS MONEY? Lost and Damaged Units Damaged inventory at the warehouse Destroyed item without permission Lost inventory at the warehouse Carrier damaged inbound shipments in transit Refunds and Mishandled Returns Improperly received or miscounted i...
Nov 19, 2020•29 min
Send us a text After you've completed all the best practices, your PPC, SEO, Design, and Catalog are setup, you may consider. Check out Seller.Tools. How are sellers using more advanced strategies with chat marketing right now? Won Many Chat top developer award. Journey a customer goes on. The flow is the journey. Advanced straetgy staying accessible. Have processed $10,000,000 in rebates. All ships rising, expotential growth, 85% of days on par with Prime Day 2019. What's the future of more adv...
Nov 16, 2020•33 min•Season 2Ep. 12
