Amazon Journey: Judson Morgan from Hollywood to Amazon Seller #116
Episode description
Judson started his career as an actor. He met his wife Kelly Overton in Hollywood (she stars on Netflix series Van Helsing as Vanessa Van Helsing, a Syfy fantasy drama) but left Hollywood to become an Amazon seller.
Most important skill from being an actor to help as an Amazon seller: Storytelling. Make the visuals match the solution to the problem the consumer has.
Listing we analyzed while on the podcast - MicroDerm Glo https://www.amazon.com/Microderm-GLO-Diamond-Microdermabrasion-System/dp/B078Z8LKB9/ref=sr_1_5?dchild=1&keywords=microderm+glo&qid=1605908957&sr=8-5
Coolest thing behind the scenes fact about Van Helsing.
What is the #1 most important piece of content for your amazon product page? - Split test main image it with PickFu. Showing product in use, like candle lit, will perform better. Test a wine glass with wine and without.
Small guys optimize better on Amazon. Big guys lazily check it in because they are killing it off Amazon.
How do sellers increase conversion rates in 2020/2021?
Video.
What is the #1 missed opportunity for Amazon PPC today?
Video ads.
Amazon mistakes: Launching a "cool" product. But I didn't vet it enough.
butter.la - Judson runs an agency to do storytelling in photos and videos.