Amazon Journey: Adam Heist - Thoughtleader & Seller #123
Episode description
Adam Heist runs a great YouTube channel for Amazon sellers. So today we bring him on to talk about his Amazon journey. Adam owns 3 Amazon brands.
"Amazon is not hard, it's just a lot of moving parts, graphics, copywriting, logistics. I was surprised how many papercuts had to be had."
Mental game Mondays. "The game is 100% mental because it is a gauntlet." SHTF
"Amazon has made sellers lazy. Because Amazon (solved) the fundamentals."
Adam used a California data request to get 22 zip folders of data from his personal Amazon account. Amazon tracks your IP address, searches, purchases. They track and tag your searches that originate off Amazon.
Fan of Google, Facebook, Pinterest ads, especially at launch.
Do all the things B2C brands do off Amazon. List building, content generation, you name it.
Have your "Amazon degree."
Evaluations of Amazon businesses are undervalued. "I predict evaluations are going to go 3.5-6x earnins." 10 major players int he aggregators. 3 busineses have raises more than 100 mil each to buy Amazon brands.
Adam helped a large Fortune 300 Energy Company buy electrical companies across 13 states. He runs his Amazon businesses in similar fashion. Spreads his Amazon portfolio across both building and buying. 30% building, 70% acquire. For Adam it's all about unique deal flow.
Professional Era.