No need to start resident events from scratch - Barbara is giving you 12 resident event ideas that your residents will want to attend this summer! No matter what your budget is or what time constraints your team has, we have resident event ideas to fit your circumstances. Try Sprout For Free: trysproutfree.com Episode At A Glance 00:00 Introduction and Welcome 00:41 Podcast Feedback and Reviews 01:34 Upcoming MAA Conference 02:26 Sprout Membership Overview 03:30 July Event Planning Pack 06:07 Na...
Jun 18, 2024•25 min•Season 2Ep. 23
In this episode, Barbara chats with Leslie Jackson, a functional nutritionist, to bring you practical wellness tips to enhance your well-being and create a healthy balance in the busy multifamily world. You’ll learn to prioritize health amidst busy schedules, discover actionable strategies for balanced meals, stress management, and how to foster a community that makes you want to be your best self. You’ll be inspired by Leslie’s simple, one-step-at-a-time approach to better, fulfilled, and balan...
Jun 11, 2024•47 min•Season 2Ep. 22
Barbara Savona chats with Priyanka Agarwal, Director of Public Relations at J Turner Research, to explore multifamily marketing and property management strategies aimed at boosting resident retention. Priyanka shares her expertise on the importance of resident reviews, reputation currency, and fostering positive resident experiences. You’ll get practical tips for positively influencing reviews, handling negative feedback, and maintaining a safe, supportive environment for residents. Priyanka emp...
Jun 04, 2024•48 min•Season 2Ep. 21
Dive into multifamily magic with Barbara Savona as she unveils 12 summer-themed resident events, from pool side to chalk art contests, designed to elevate community engagement and satisfaction all summer long. Tune in to "Multifamily Mix" for innovative ideas and expert insights every Tuesday! 00:00 Welcome to the Multifamily Mix! 00:35 Behind the Scenes with Sprout Marketing 01:42 Sprout's Summer Vibes: Event Planning Insights 04:41 June's Sprout Membership Highlights 07:12 Diving into June's E...
May 28, 2024•22 min•Season 2Ep. 20
In this episode of the Multifamily Mix podcast, Barbara Savona chats with Janet Rosseth, Founder and CMO of Cadence Marketing Solutions, about navigating lease-ups when things don't go as planned. With over 25 years of experience, Janet shares valuable insights into overcoming common challenges, from pre-leasing delays to post-Certificate of Occupancy lulls. She emphasizes the importance of creativity, strategic pricing adjustments, and optimizing the prospect experience. By implementing actiona...
May 14, 2024•21 min•Season 2Ep. 19
Barbara is joined by Brandon Willis, from GMH Communities, as they talk through all the obstacles and triumphs that come with lease-ups. Brandon takes us through his incredible career and shares all the lessons learned - from his time in the leasing office at student housing to his new role as the Regional Leasing Manager for multiple properties. He gives great insight into the importance of effective outreach marketing, branding, encouraging team buy-in, and so much more! You’ll get actionable ...
May 07, 2024•38 min•Season 2Ep. 18
Barbara and Marci talk about 17 proven strategies to get you higher resident attendance at your next resident event. From how you invite residents, send out reminders and create anticipation, to even including them in your event planning, we give you all the secrets to crafting an apartment community where residents get excited about the community events. Whether you tackle all 17 or just take on a few as your schedule allows, you’ll see those attendance numbers spike and your hard work pay off....
Apr 30, 2024•12 min•Season 2Ep. 17
Barbara and Marci talk through ideas for innovative resident events for apartment communities, student housing, and senior living. No matter what your budget or time crunch, these events are easy to put together and be successful thanks to Sprout Marketing’s done-for-you event marketing options. You’ll get ideas for summer BBQ, resident staycation, taco bars, and more! To see the designs Barbara and Marci are talking about, visit this episode's blog: https://www.watchyourbusinesssprout.com/sprou...
Apr 23, 2024•36 min•Season 2Ep. 16
Barbara gets insights from Kindle Baumgarten, a regional marketing coordinator, on the challenges of managing multiple lease up projects for developers while ensuring the developer's vision and brand guidelines are incorporated at every stage of the process, and upheld by everyone from developer to leasing agent. Kindle shares how she juggles responsibilities, maintaining focus on individual projects, preparing for tasks, handling feedback, and emphasizing storytelling for residents. Kindle help...
Apr 16, 2024•19 min•Season 2Ep. 15
This episode of the multifamily mix podcast, hosted by Barbara Savona of Sprout Marketing, kicks off a series focused on leasing strategies in new developments. Guest Chris Arnold, co-founder of Authentic, discusses the importance of starting marketing efforts early in the development process for maximized performance and ROI. The conversation covers the lease-up timeline, from initial ground-break to full occupancy, and emphasizes the critical role of specialized marketing plans and the need fo...
Apr 09, 2024•24 min•Season 2Ep. 14
I’ve just returned from an incredible trip that was equal parts adventure and learning – the Multifamily Social Media Summit in Napa, California presented by Esteem Media. Imagine the perfect blend of insightful marketing wisdom and the breathtaking beauty of Napa. Since we couldn’t pack you in our suitcases, we decided the next best thing was to bring the experience to you through this blog. Listen in for: First Stops and First Impressions Conference Chronicles & Highlights Experiencing Nap...
Apr 02, 2024•22 min•Season 2Ep. 13
Welcome to the latest episode of "The Multifamily Mix," where we blend apartment marketing and retention with a splash of encouragement. This week we are mixing things up extra and coming to you from a social media summit in Napa. We promise we got a lot of work done while here and we’re excited to share some of this with you, in addition to our 12 April resident events! So for those of you who are not yet Sprout members, remember you can always go to TrySproutFree.com for a free sampling of som...
Mar 26, 2024•19 min•Season 2Ep. 12
In the fast-paced world of multifamily housing, where effective property management and innovative marketing strategies are key, the role of mentorship cannot be overstated. The Multifamily Mentor Matchmaking Group stands at the forefront of this movement, driven by the visionary leadership of Tara, a seasoned professional with a passion for connecting industry veterans and newcomers. Here's a closer look at the initiative that's shaping the future of property management through mentorship, as d...
Mar 12, 2024•33 min•Season 2Ep. 11
In today’s bustling digital era, multifamily housing professionals face the challenge of effectively utilizing social media to engage audiences and strengthen community bonds. Our recent live webinar, packed with questions from industry peers, shed light on overcoming common hurdles in the multifamily social media landscape. Here’s a distilled guide to elevate your social media strategy, filled with actionable insights and easy-to-implement tips. Key takeaways: Choose the Right Platforms Craftin...
Feb 27, 2024•46 min•Season 2Ep. 10
>> Grab your free calendar planning packwww.TrySproutFree.com In this episode of 'The Multifamily Mix', Marci and Barbara of Sprout Marketing discuss creative ideas for 12 resident events to be held in March, featuring a range of themes and activities. The episode also includes suggestions on how to involve local businesses in the events to foster community connections. Additionally, they mention several opportunities for virtual events to cater to different resident preferences and circum...
Feb 20, 2024•16 min•Season 2Ep. 9
Excitement is in the air! I've distilled some powerful insights into our newest podcast episode, "Signature Leasing: A Consultant’s Guide to Branding Excellence," designed to supercharge our leasing approach. Here’s a glimpse of the transformative strategies awaiting you: Elevating the Leasing Role: It's more than a job; it's an art. Ready to refine yours? Building Authentic Connections: Discover the secret to turning meetings into meaningful connections. Incorporating Signature Touches: Small c...
Feb 13, 2024•23 min•Season 2Ep. 8
Imagine still loving your job after three decades. Sounds crazy, right? But it's totally doable. This podcast episode is all about how a sprinkle of positivity can skyrocket customer satisfaction. Harvard Business Review says it can jump by 42% - and I totally believe it! You know what's even cooler? Engaged employees can boost productivity by 21% and cut turnover by 59%. That's what Gallup says, and it can be a game-changer for us in multifamily housing. Ever wonder how much your mood as a lead...
Jan 30, 2024•21 min•Season 2Ep. 7
Welcome to the latest episode of "The Multifamily Mix," where we blend apartment marketing and retention with a splash of encouragement. Today, we delve into February's issue, packed with fun and budget-friendly resident event ideas for your multifamily community. Remember, these events are not just about fun; they're about strengthening community bonds, enhancing resident satisfaction, and boosting retention. Let's get started! Get your free matching resources at trysproutfree.com Get your spar...
Jan 23, 2024•17 min•Season 2Ep. 6
Even in an era where AI and digital platforms are at the forefront, grassroots marketing remains a remarkably effective and vital strategy in property management. As digital interactions become more prevalent, people increasingly crave the authenticity and personal touch that only a grassroots approach can offer. This enduring strategy continues to shine in a high-tech world, underscoring that genuine, authentic connections are more crucial than ever in building and sustaining thriving communiti...
Jan 16, 2024•13 min•Season 2Ep. 5
In the world of multifamily housing, YOU are the best pro at taking care of other people's homes, making sure everything runs smoothly, and keeping outside spaces in tip-top shape. We applaud you! But sometimes it’s not easy taking care of our own well-being. That’s why this week on the Multifamily Mix, we are sharing practical tips for boosting your wellness. Tune in to find out more about these six easy ways to boost your wellness: Pillow Chat (nothing scandalous…promise!) Fueling Yourself Wel...
Jan 09, 2024•35 min•Season 2Ep. 4
Step into the world of effective goal-setting with our latest "Multifamily Mix" episode! Join Barbara Savona as we uncover the secrets to setting and achieving impactful goals in the multifamily industry. This episode offers a treasure trove of strategies for balancing achievement and habit goals, alongside practical tools for tracking progress. Get ready to receive a boost of motivation tailored for property managers and multifamily professionals. What You'll Walk Away With: Clear Strategies: U...
Jan 02, 2024•17 min•Season 2Ep. 3
Dive into the heart of community building in this not-to-be-missed episode! We're unveiling the groundbreaking REACH framework, a fresh approach to connecting with residents in multifamily housing. Plus, get ready to fill your January 2024 calendar with 12 dynamic resident events designed to foster engagement, joy, and a strong sense of community. 🌟 What's in store? Fit Life Events Three Ways: A trio of fitness events for all levels. Level Up Your Life Series: Empowering workshops for personal ...
Dec 26, 2023•24 min•Season 2Ep. 2
Tune in to this special episode of 'Multifamily Mix' as your hosts Barbara Savona and Marci Gonzalez engage in a rapid-fire Q&A session revealing the exciting new direction of our rebranded podcast. Barbara, the CEO of Sprout Marketing and multifamily industry expert, answers questions about the reasons behind the rebrand, the fresh perspectives we're bringing, and the exciting new content our listeners can anticipate. In this dynamic and fast-paced episode, we dive deep into the essence of ...
Dec 26, 2023•9 min•Season 2Ep. 1
IN THE SEPTEMBER EDITION OF SPROUTMONTHLY, YOU’LL FIND: 12 Unforgettable Resident Events with a Gourd-geous Resident Breakfast Feature Over 30 Notices & Reminders Coordinating Renewal Design & Gift Ideas Bonus Social Event Pack 5 Resident Gift Ideas on a Budget Plus, Canva Templates for Resident Newsletters, Event Lists & Calendars Sign up for our free membership & grab your sample flyer designs at trysproutfree.com! View the video version at https://www.watchyourbusinesssprout.c...
Aug 22, 2023•27 min•Season 1Ep. 115
In this week’s podcast episode featuring Dom Beveridge, the publisher of 20 for 20 , we shed light on the intricate truths behind trends in multifamily housing, specifically, the concepts of centralization and the integration of artificial intelligence (AI). As an industry expert, Beveridge provides valuable insights into these evolving dynamics. You might be surprised to hear him challenge the notion that all companies should be headed for centralization. Listen in as we discuss: Centralization...
Aug 15, 2023•30 min•Season 1Ep. 114
Regardless of where we are or what the economy is doing, renewal conversations with your residents can be challenging. But renewals are so important because it is easier to keep the residents you already have living at your community than to go after new ones. But how do we keep them? In this episode, we delve into the crucial topic of renewal conversations in multifamily housing and uncover practical strategies to make every day a renewal opportunity. From personalized touchpoints to surprising...
Aug 08, 2023•22 min•Season 1Ep. 113
I wish there were two of me so I could get more done! Why can’t I be at two places at once? There isn’t enough of me to go around! If you’re an entrepreneur running your own business or a property manager running a business like it’s your own, you’ve likely thought this a time or two. Am I right? I promise I’m not spying on you. I’ve just been in your shoes. When I first started as a property manager I felt constantly pulled in a million directions. I would often get to the office early and leav...
Aug 01, 2023•27 min•Season 1Ep. 66
If you're a property manager feeling overwhelmed by managing social media alongside your existing responsibilities, listen in as we explore how to make social media doable and easy by laying a solid foundation for your strategy and building scalable systems for consistent content creation and engagement. On this episode of Marketing Home, Marketing You , we dive into all things social media and take a glimpse at the Sprout Marketing playbook to execute your apartment social media strategy. In th...
Jul 25, 2023•16 min•Season 1Ep. 112
From Treasure Island parties to Back-to-School events, the August edition of SproutMonthly: The Apartment Marketing Magazine is full of resident event ideas. 20 Resident Event ideas including: Treasure Island Party Grab and Go Bounty Bar Virtual Treasure Hunt Block Party Summer Kits To Go First-Day of School Photo Booth Trail Mix Bar Learn more about our RETENTION MEMBERSHIP with ACCESS to SPROUT MONTHLY, OUR RESIDENT RETENTION & EVENT MAGAZINE at trysproutfree.com Each Issue Contains: 12+ E...
Jul 18, 2023•21 min•Season 1Ep. 111
Welcome to Marketing Home, Marketing You. This episode with guest, John Gonzalez of the ITEX Group, is all about AI. That's right, artificial intelligence and how it's influencing Multifamily Housing. At all the conferences I've been to this year, that's what everyone is talking about. But how do we make AI practical? How does it affect leasing? How will it affect management, maintenance, even our marketing teams, and beyond? This episode is going to answer three main points: What are the practi...
Jul 11, 2023•42 min•Season 1Ep. 110
