How to Manage Multiple Lease Ups with Kindle Baumgarten
Episode description
Barbara gets insights from Kindle Baumgarten, a regional marketing coordinator, on the challenges of managing multiple lease up projects for developers while ensuring the developer's vision and brand guidelines are incorporated at every stage of the process, and upheld by everyone from developer to leasing agent.
Kindle shares how she juggles responsibilities, maintaining focus on individual projects, preparing for tasks, handling feedback, and emphasizing storytelling for residents. Kindle helps shed light on the importance of team collaboration, agility in making changes, and keeping the developer's vision alive throughout the lease-up process.
EPISODE AT A GLANCE:00:00 Introduction to Lease Ups Through a Marketing Lens
00:50 Meet Kindle Baumgarten: A Deep Dive into Multifamily Marketing
02:00 The Multifaceted Role of a Regional Marketing Coordinator
03:26 Juggling Multiple Projects: Strategies and Challenges
06:35 Bringing a Developer’s Vision to Life: From Concept to Community
12:01 The Importance of Storytelling in Multifamily Marketing
14:14 Maintaining the Vision: From Lease-Up to Resident Experience
17:03 Concluding Thoughts and Future Directions
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