In this episode of The Multifamily Mix , we recap highlights from Sprout’s July campaign, Small Actions, Strong Communities . These bite-sized marketing and retention tips are designed to make your job easier — and they’re already making a big impact at apartment communities across the country. From $5 ideas that help drive leases to easy testimonial tricks and time-saving social media hacks, this episode is packed with quick wins you can use right away. Plus, now’s the perfect time to get acces...
Jul 22, 2025•9 min•Season 3Ep. 19
Small actions, big results—again. In this episode, we’re recapping more easy, low-effort marketing and retention ideas from our July series: Small Actions, Strong Communities. If you’re short on time but need fresh ways to engage residents, boost visibility, and make renewals a little easier, this is your shortcut. Here's what you'll see: Summer Picnic Resident Renewal Basket Blueberry Muffin Resident Appreciation Idea Pet-Friendly Renewal Automation Station Popcorn Outreach Marketing Idea Marke...
Jul 15, 2025•13 min•Season 3Ep. 18
We’re bringing our Small Actions, Strong Communities challenge—originally launched on Instagram and TikTok—straight to your earbuds. Why? Because in just one week, this series brought in 168 new followers and sparked major buzz… and we knew our podcast fam needed in. Inside this episode, you’ll get a recap of our favorite bite-sized ideas from the series so far. These small but mighty actions are already helping properties boost visibility, improve retention, and connect with residents in real, ...
Jul 08, 2025•11 min•Season 3Ep. 17
Feeling the mid-summer slump at your community? You’re not alone—and this bonus episode of The Multifamily Mix is your antidote to burnout. Barbara Savona shares why “low power mode” isn’t quitting—it’s a strategy for sustainability, sanity, and stronger results. Discover how small, consistent actions across marketing, renewals, social, and resident appreciation can create major impact—without burning you out. In this episode: Why July is the perfect time to simplify, not scramble How to use “lo...
Jun 26, 2025•8 min•Season 3Ep. 16
Overwhelmed by apartment social media marketing? In this episode, Barbara Savona shares a time-saving content strategy designed specifically for property managers and onsite teams. You’ll learn how to use content categories to simplify your posting process, keep residents engaged, and attract new prospects — without burning out. Whether you manage one community or several, this episode gives you practical, plug-and-play ideas to make social media feel doable again. Learn More HERE Get your spark...
Jun 24, 2025•19 min•Season 3Ep. 16
Planning resident events in July but feeling short on time, staff, or budget? This episode of The Multifamily Mix is packed with summer-friendly, low-lift resident event ideas perfect for busy property managers and on-site teams. Whether you're trying to boost resident engagement, support your apartment marketing goals, or just need something easy that still feels fun—this one's for you. Tune in for quick wins, creative event tips, and a little encouragement to help you thrive (even in the summe...
Jun 17, 2025•16 min•Season 3Ep. 15
Want your apartment community’s social media to actually do something—like drive engagement, build connection, and fill units? In this episode of The Multifamily Mix , we’re sharing the first two steps to creating binge-worthy social media content that stops the scroll and turns viewers into residents. You’ll learn how to: Think like a Netflix producer to keep your audience hooked Use Instagram highlights, pinned posts, and reels to showcase your property Turn your social feed into a leasing and...
Jun 10, 2025•6 min•Season 3Ep. 14
Feeling overwhelmed during rent week? This quick episode is your survival guide. Packed with encouragement, practical micro-resets, and real-talk for burnt-out property managers juggling resident issues, corporate pressure, and zero time to breathe. Whether you're in leasing or management, take 10 minutes to reset, recharge, and protect your peace. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com
Jun 03, 2025•6 min•Season 3Ep. 13
In this episode of The Multifamily Mix , we’re diving into the #1 thing your residents actually want: better events—and how to make them happen without burning out your team. 🎉 Host Ashley walks you through how property managers can use event marketing to drive renewals, build community, and boost resident satisfaction—all while staying organized and under budget. You’ll learn: How to plan ahead and never scramble last-minute again Simple ways to promote your events (with or without social medi...
May 27, 2025•21 min•Season 3Ep. 12
Feeling overwhelmed, stretched thin, or like you're running an entire apartment community solo? You’re not alone—and this episode is for you . In this special Sparkline series of The Multifamily Mix , host Barbara Savona shares raw, real voice memos sent to actual property managers navigating tough seasons. These aren’t polished case studies—they’re boots-on-the-ground stories from multifamily pros just like you. Whether you're juggling 400+ units without help, planning resident events on a $137...
May 13, 2025•16 min•Season 3Ep. 11
Today we're in your ear just because we don't want you to miss this - if you're feeling stuck or overwhelmed with social media, you’re not alone—and we’ve got something to help. In this quick bonus episode, we’re giving you a peek inside the SPARK membership, where we’re kicking off a 30-day social media challenge for the month of May. Each day gives you one simple, doable action to show up online with confidence, like sharing a team testimonial or introducing a team member. No overthinking, jus...
May 01, 2025•46 sec
If you think outreach marketing is a waste of time, you’re not alone — but you're also probably doing it wrong. In today’s episode, I’m sharing the proven strategy we used to generate real results through outreach marketing blitzes, including one campaign that led to 45 leases in 90 days. I’ll walk you through how to set goals, prepare the right materials, pick your blitz date, approach local businesses without feeling awkward, and actually make a lasting impact in your neighborhood. Plus, get i...
Apr 29, 2025•16 min•Season 3Ep. 10
This quick, no-fluff pep talk is for the overwhelmed property manager who’s still showing up - tired, under pressure, and doing her best. If you work in multifamily, manage a leasing office, or support residents day in and day out, this is your reminder that your work matters—even on the hard days. Grab a coffee, press play, and breathe. You’ve got this. Get Your Spark Back: sparkbysprout.com Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com...
Apr 22, 2025•9 min•Season 3Ep. 9
🎉 In this episode of The Multifamily Mix , we're sharing 4 fun and easy resident event ideas for May that will help you boost engagement, build community, and make your marketing life easier. From a Derby Day watch party to a colorful Not-Your-Average Taco Night , these events are designed with apartment communities and busy property management teams in mind. Need ready-to-use invites, shopping lists, and signage? We’ve got you covered with resources from Sprout Marketing! Join the Spark Member...
Apr 15, 2025•10 min•Season 3Ep. 8
In this episode of The Multifamily Mix , Ashley and Marci share three easy and fun resident event ideas that will help property managers boost resident engagement and retention this April. From a self-care grab-and-go station to a resident step challenge , and a spring-themed event perfect for Earth Day, these events are simple to plan and low-cost . Plus, if you're a Spark member , you'll get access to done-for-you resources like Canva templates and Amazon shopping lists to make execution a bre...
Mar 25, 2025•14 min•Season 3Ep. 7
Renters today are looking for eco-friendly, socially responsible communities —is your property keeping up? In this episode of The Multifamily Mix , we’re diving into ESG marketing and how property managers can use sustainable apartment marketing strategies to attract more renters, boost resident engagement, and strengthen their community’s reputation. Tune in to learn: ✅ How to incorporate ESG initiatives into your apartment marketing ✅ Simple Earth Day event ideas that make an impact ✅ The dos ...
Mar 18, 2025•9 min•Season 3Ep. 6
In this episode of The Multifamily Mix , we’re covering March resident event ideas and how to navigate tough renewal conversations with confidence. You’ll get spring marketing ideas for multifamily , including a Spring Forward Picnic and a Read Across America Book Swap , designed to boost resident engagement and create a stronger sense of community. Plus, I’ll walk you through renewal conversation strategies , including how to get residents to renew , handling rent increase objections, and using...
Feb 25, 2025•13 min•Season 5Ep. 3
Struggling to fill vacancies? In this episode of The Multifamily Mix , we’re diving into Preferred Employer Marketing —a powerful outreach strategy that helps property managers connect with local businesses to attract high-quality renters. Learn how to identify ideal employer partners, create irresistible leasing incentives, and implement apartment outreach marketing ideas that drive lease conversions. Whether you’re looking to boost occupancy rates or strengthen community ties, these actionable...
Feb 18, 2025•13 min•Season 3Ep. 4
This episode of The Multifamily Mix explores how qualities we embody, like clothing, shape how we feel and how others perceive us. Just as an outfit can affect your confidence or mood, consciously "wearing" traits like patience, kindness, or ambition can transform how we show up professionally and personally. Barbara Savona shares insights on identifying qualities you admire in others, intentionally trying them on, and reflecting on how they impact interactions and growth. By treating qualities ...
Feb 04, 2025•16 min•Season 3Ep. 3
Join our $7 membership : sparkwithsprout.com Leave us a voice memo : speakpipe.com/MultifamilyMix Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com
Jan 28, 2025•4 min
In this episode of The Multifamily Mix , Barbara Savona, founder of Sprout Marketing, is joined by Marcy for an engaging discussion about the inspiration behind Sprout Marketing, its frameworks, and the new Spark membership. They explore Barbara’s philosophy of starting small to achieve impactful results, her full-circle approach to marketing, and practical strategies for property managers to streamline outreach, retention, and social media efforts. Listeners will learn about the REACH framework...
Jan 14, 2025•17 min•Season 3Ep. 2
In the first 2025 episode of The Multifamily Mix , we tackle burnout in property management and multifamily marketing with simple, actionable strategies to help you rediscover your spark. Join Barbara Savona as she shares a step-by-step approach to apartment marketing, resident retention, social media, and communication—designed for busy property managers and onsite teams. Get ready to streamline your efforts, achieve your goals, and reignite your passion for multifamily success! Join SPARK by S...
Jan 07, 2025•11 min•Season 3Ep. 1
In this episode of The Multifamily Mix , Barbara Savona of Sprout Marketing shares creative ideas for resident events to kick off January 2025, focusing on their dual purpose: resident retention and marketing opportunities. She introduces engaging event concepts like a soup tasting extravaganza , a grab-and-go soup bar, a virtual "Guess the Soup" restaurant challenge, and highlights unique activities like a polar bear plunge with warm drinks, a houseplant pop-up workshop, and a calligraphy and c...
Dec 17, 2024•19 min•Season 2Ep. 31
In this episode of The Multifamily Mix , Barbara Savona dives into essential strategies for multifamily marketing , focusing on creative resident events designed to boost resident retention and end the year on a high note. Property managers and leasing teams will discover 12 actionable ideas, including a Winter Regency Gala, Bark and Biscuits for pet-friendly fun, Frosty Frenzy games, and grab-and-go treat stations. Barbara also shares insights on navigating challenging seasons and how these uni...
Nov 19, 2024•15 min•Season 2Ep. 30
This blog, How to Maximize Resident Events: Making Every Moment Count , offers valuable insights for property managers aiming to boost apartment marketing and enhance resident appreciation through impactful resident events. By focusing on meaningful resident interactions, these events become more than gatherings—they’re key opportunities to create a vibrant community atmosphere, engage residents, and strengthen marketing efforts. Episode At A Glance: 00:00 Welcome to the Multifamily Mix 00:21 Ma...
Nov 12, 2024•18 min•Season 2Ep. 29
When it comes to apartment marketing, a consistent and effective social media presence is essential. But for many property management professionals, keeping up with regular posts while juggling other tasks can be challenging. In this episode of The Multifamily Mix, Barbara Savona dives into a game-changing strategy: batching . Learn how batching can simplify your social media process and make posting stress-free. Episode At A Glance: 00:00 Intro - Welcome Friends! 00:21 Struggles with Social Med...
Oct 29, 2024•16 min•Season 2Ep. 23
Boost resident retention and keep your community engaged with 12 fun, easy-to-execute November event ideas! In this episode, we share creative ways for property managers to enhance resident satisfaction, strengthen community bonds, and elevate your apartment marketing game. Episode At A Glance: 00:00 Welcome to the Multifamily Mix 00:21 Meet the New Additions 00:51 November Event Planning Essentials 02:37 Resident Appreciation Dinner 03:03 Creative Event Ideas for Residents 06:21 Charity Events ...
Oct 22, 2024•20 min•Season 2Ep. 27
No need to start resident events from scratch - Barbara is giving you 12 resident event ideas that your residents will want to attend this fall! No matter what your budget is or what time constraints your team has, we have resident event ideas to fit your circumstances. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com
Sep 24, 2024•20 min•Season 2Ep. 26
No need to start resident events from scratch - Barbara is giving you 12 resident event ideas that your residents will want to attend this summer! No matter what your budget is or what time constraints your team has, we have resident event ideas to fit your circumstances. EPISODE AT A GLANCE: 00:00 Introduction to the Multifamily Mix 00:21 Checking In: Summer Break and Resident Events 02:26 About Sprout Marketing and Membership Benefits 04:11 Behind the Scenes: Sprout Membership Features 07:20 A...
Jul 23, 2024•27 min•Season 2Ep. 25
In this episode, we’re recapping all our takeaways from NAA Review My Notes With Me: Takeaways from NAA Apartmentalize 2024. We explore effective strategies for personalizing multifamily marketing to boost resident engagement. Experts discuss leveraging data insights, community-focused campaigns, and digital platforms to enhance satisfaction and occupancy rates. Discover actionable tips to redefine your approach and create lasting connections with residents in today's competitive market. Try Spr...
Jul 02, 2024•25 min•Season 2Ep. 22
