Building Reputation Currency for Better Resident Retention: A Deep Dive with Priyanka Agarwal
Episode description
Barbara Savona chats with Priyanka Agarwal, Director of Public Relations at J Turner Research, to explore multifamily marketing and property management strategies aimed at boosting resident retention. Priyanka shares her expertise on the importance of resident reviews, reputation currency, and fostering positive resident experiences. You’ll get practical tips for positively influencing reviews, handling negative feedback, and maintaining a safe, supportive environment for residents. Priyanka emphasizes how compassion, proactive engagement, and safety perceptions are crucial elements in building a strong community reputation and ensuring long-term resident loyalty.
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EPISODE AT A GLANCE:00:00 Intro & Welcome
00:39 Visit Sprout at the National Apartment Association Expo
01:40 The Importance of Resident Retention
02:31 Introducing Priyanka Agarwal
04:55 Understanding Reputation Currency
06:40 Building Resident Trust and Goodwill
12:43 Impact of Resident Reviews
16:35 Practical Tips for Generating Positive Reviews
37:56 Handling Negative Reviews
47:08 Final Thoughts and Takeaways
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