Do you ever feel like you've gotten off course somewhere in your life? Maybe you're excelling in one area, but you feel like other areas are falling apart. For example, you're doing awesome at work but your house is a wreck. Your balance just feels off. On this episode of Marketing Home, Marketing You we're diving into the power of a three-day reset. Making small changes over a three-day period can genuinely transform our life and make us feel like a different person. Whether it's improving our ...
Jul 04, 2023•7 min•Season 1Ep. 109
IN THE JULY & AUGUST EDITION OF SPROUTMONTHLY, YOU’LL FIND: 30 Unforgettable Resident Event Ideas Renewal Conversations: 3 Things You Can Control + 10 Canva Renewal Templates for Summer 5 BUDGET-FRIENDLY Resident Gift Ideas for Move-Ins, Renewals, or Just Because 10 Resident Notices You Need for the Season Plus, Canva Templates for Resident Newsletters, Event Lists & Calendars Learn more about Sprout at https://www.watchyourbusinesssprout.com/ Get your spark back at work and in life with...
Jun 27, 2023•20 min•Season 1Ep. 108
This week's episode was an emotional rollercoaster as we say goodbye to our esteemed Creative Director, Rebecca Ross.Our heartfelt conversations delved into the significance of embracing change and personal growth, while also acknowledging the profound emotional impact that accompanies a career transition.Tune in and immerse yourself as Rebecca candidly reflects on her remarkable 11-year tenure at Sprout, sharing invaluable insights and lessons she has gathered throughout her professional journe...
Jun 13, 2023•45 min•Season 1Ep. 107
On today's podcast, we have Robbie Mejia, President of Property Management. We'll hear about her role, specifically regarding the people. Listen in as we discuss recruitment & hiring, culture, team motivation, accountability, delegation, and more. TUNE IN TO HEAR ROBBIE SHARE: [00:02:10] The Role: President of Property Management [00:04:32] The Power of Culture: It's An Action, Not Just a Buzzword [00:08:24] Finding the Right People: Tips & Strategies [00:12:05] Motivating Employees: Sma...
Jun 06, 2023•39 min•Season 1Ep. 106
As a property manager, you face endless challenges, from juggling numerous responsibilities to delivering exceptional service to your teams and residents. We've had the privilege of working with thousands of on-site property managers, witnessing their triumphs and struggles firsthand. Drawing from our extensive observations, we've identified three areas that can empower property managers to maintain their joy, even in the face of challenging circumstances. These keys revolve around effectively m...
May 30, 2023•29 min•Season 1Ep. 105
While I was hoping to do LIVE coverage of the AIM (Apartment Innovation and Marketing) Conference last week, it was just too jam-packed! Instead, I went about trying to absorb and bring back what onsite teams could really use. Two major themes emerged in this year's conference : AI and centralization. It is crucial for property managers and leasing professionals to stay curious about AI technology and its potential impact on the industry in order to stay competitive and improve the resident expe...
May 16, 2023•34 min•Season 1Ep. 104
Today, on the Marketing Home, Marketing You podcast we are joined by two regional managers who help us take a behind-the-scenes look at the role of the regional manager. I’m so excited to introduce Carla Simmons and Amanda Gunn. The role of a regional manager is critical in property management, as they oversee multiple properties within a specific region. They serve as a link between property owners and on-site managers, ensuring that the properties are well-maintained and profitable. Tune in to...
May 02, 2023•27 min•Season 1Ep. 103
The May and June edition of SproutMonthly: The Apartment Marketing Magazine is full of resident event ideas you don’t want to miss! 22 Events to Get Residents Talking Summer Marketing, Follow-Up, and Referrals How to Turn Events Into Marketing Follow-Up Scripts Meet the Sprout Co-Founders this Convention Season Summer: Resident Gifts for Welcomes, Renewals, or Just Because & Resident Notices Monthly Planning Calendars, Dates & Newsletters Social Media Workshop Professional Development Tr...
Apr 25, 2023•31 min•Season 1Ep. 102
As National Director of Leasing at GMH, Alex Rippy's role is multifaceted and dynamic. Alex joins us this week and we talk all things leasing. Tune in to hear Alex share: Can you tell us about your current role as National Director of Leasing and what a typical day looks like for you ? How do you manage to oversee leasing for student housing, conventional housing, and innovative living ? How do you keep the renter top-of-the-mind while still maintaining a strong focus on the financial health of ...
Mar 28, 2023•40 min•Season 1Ep. 101
We’re celebrating our 100th podcast episode with Liz Schloss! 100 is such a powerful and significant number and I love that it represents infinite possibilities as well. It made perfect sense that I would be interviewing Liz Schloss, COO of Baron Properties. Listen in as she shares her methods for decision-making, delegating, and thriving in an executive role. TUNE IN TO HEAR LIZ SHARE: As COO of Baron, what are your core responsibilities? What does an average week look like for you? Can you sha...
Mar 21, 2023•27 min•Season 1Ep. 100
The April edition of SproutMonthly: The Apartment Marketing Magazine is full of resident event ideas, plus, we’re sharing secrets from a luxury marketing specialist. This week I have a special guest with me- Carly Peters, Senior Marketing Specialist at Quarterra. As a Marketing Director over ten luxury communities, you’ll want to hear Carly answer these insightful questions: What is your current role and what does a typical day in-the-life look like for you? How do you approach overall marketing...
Mar 14, 2023•29 min•Season 1Ep. 99
Lisa Trosien, Award Winning Multifamily Speaker, Educator, Consultant, Mom, Proptech Advisor, Sales Training Expert, Apartment All Star … is joining us for this week’s podcast. And she’s sharing a career’s worth of lessons. Lisa has experience with everything from affordable and Section 8 housing to new construction and class A++ assets, and she’s worked in virtually every type of location – from rural markets to Michigan Avenue, she’s been there. She truly relates to just about anyone in our in...
Mar 07, 2023•44 min•Season 1Ep. 98
This week we’re sharing DOUBLE the gems with personal brand geniuses Chris Arnold , Co-founder of Authentic Form & Function and host of Transforming Cities, and Mike Wolber, Chief Revenue Officer at Rent Dynamics and host of Modern Multifamily. Tune in to see how personal branding can help you as an individual and also your company. We’re talking about the sharing of knowledge, gaining attention through that process, and then using that attention wisely. “The more I amplified my voice person...
Feb 28, 2023•40 min•Season 1Ep. 97
In the March & April edition of SproutMonthly: The Apartment Marketing Magazine you’ll find all things Spring: 25 Fresh Resident Events 10 Ideas to Drive Leads Walk-thru Wednesday: Virtual Tours Made Easy Secrets to a Community Garden with Anna-Maria Dimitratos RPM Careers Week Gift Guide Resident Gifts for Welcomes, Renewals, or Just Because Monthly Planning Calendars Plus, don’t miss our special guest Anna-Maria Dimitratos, Artisan at Judson Park’s Resident Coordinator. She spills the seed...
Feb 14, 2023•23 min•Season 1Ep. 96
It’s not every day that you get to sit down with a leader as thoughtful and impactful in the multifamily industry. Referred to by many, myself included, as MB - The OG of Multifamily. Mike Brewer is the real deal. Get to know him better in this special episode of the Marketing Home, Marketing You podcast. Listen in as he shares how a personal routine helps him show up as the best version of himself for other people, how to implement a to-do and to-don’t list , the benefits of a gratitude journal...
Feb 07, 2023•47 min•Season 1Ep. 95
Chris Arnold, Co-Founder of Authentic, and Natalie Linan, Director of Marketing for Black Field Management, join me this week to share apartment marketing trends in 2023 that you need to know. This is part two of our Marketing Masters Series. TUNE IN TO THE FULL EPISODE TO HEAR MY GUEST’S RESPONSES TO THESE QUESTIONS: What marketing trends have you most excited about for the new year? What types of marketing are underutilized in the multifamily space? Can you share some of your recent successes/...
Jan 31, 2023•24 min•Season 1Ep. 94
I've invited several of my friends and colleagues that I admire in the marketing space to teach us all things marketing for 2023. This week, join Kristi Fickert, VP of Enterprise Growth at Realync, and Grady Newman, Founder at Resi as they share some marketing tips and trends for 2023, as well as some marketing areas you might be underutilizing. Tune in to the full episode to hear my guest’s responses to these questions: What marketing trends have you most excited about for the new year? What ty...
Jan 24, 2023•46 min•Season 1Ep. 93
The February edition of SproutMonthly: The Apartment Marketing Magazine is full of lovely marketing ideas and resident event ideas. Inside you’ll find: 10 Lovely Resident Events 6 Resident Notices You Can’t Live Without Social Media the Simple Way 5 DIY Resident Gifts for Any Budget Love and Leasing February Planning Calendars Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com...
Jan 17, 2023•13 min•Season 1Ep. 92
A company that got its name from a ship in 1621 carrying the first Dunton ancestor: Bonaventure. A people company that just happens to be in real estate. A CEO who sees the world through a different lens with an uncanny ability to navigate unchartered waters. Buckle up, my friends. Dwight Dunton, Bonaventure’s CEO gives us 38 minutes and 46 seconds of his time. And you’re going to want to hear what he has to share. At just 25, Dwight Dunton was in a very fortunate situation to buy a 370-unit apa...
Jan 10, 2023•40 min•Season 1Ep. 91
“New year, new me,” can feel like a lot of pressure. What if instead, it’s “New Year, 1% Better Me?” A laser focus on small, consistent actions can lead to significant changes in a year. Swipe my foundational steps to simplify your marketing with marketing themes. Plus, join our Level Up Your Career Challenge! Here’s what you can expect to learn when you tune in: >>Swipe my Marketing Playbook. I’ll be sharing my foundational steps to simplifying marketing. >> This month’s theme: Mark...
Jan 05, 2023•21 min•Season 1Ep. 90
Tony Sousa, Vice President of Operations at RPM Living, and the most interesting man in property management, returns as a guest this week on our Marketing Home, Marketing You podcast and he’s more interesting than ever! Tony’s voice has gotten stronger, clearer, and more heard over the last few years. Quite a few industry folks are following his LinkedIn and it was time to get him back in here to chat about this very strong personal brand he’s built. So listen in as Tony tells us what personal b...
Dec 29, 2022•38 min•Season 1Ep. 89
The January edition of SproutMonthly: The Apartment Marketing Magazine is full of marketing ideas and resident event ideas. Here is a sneak peek of the January edition of SproutMonthly: The Apartment Marketing Magazine . Inside you’ll find… Level Up Your Career Challenge January Event Ideas and Events for Anytime Marketing and Retention Taglines to Kick Off the New Year Suzanne Hopson: Centralized Leasing and How It Can Work for You January Planning Calendar Tips for the New Year: Fair Housing a...
Dec 22, 2022•20 min•Season 1Ep. 88
“Anytime you bring two people together, a culture will develop or grow. Culture grows in every organization. The question becomes, are you intentional about what you're going to grow? Or, are you unintentional and you leave it up to chance and circumstance?” Our leadership university continues with Bill Nye in part two of our series: Building Leaders with Bill Nye. Intentional vs. Unintentional Culture. Here’s a glance at this episode… >> (2:08) Unintentional culture >> (4:18) Emotio...
Dec 01, 2022•25 min•Season 1Ep. 87
The December edition of SproutMonthly: The Apartment Marketing Magazine is full of creative winter apartment marketing and resident event ideas. Plus, take a peek at our Ultimate Gift Guide for Property Management. Here is a sneak peek of the December edition of SproutMonthly: The Apartment Marketing Magazine . Inside you’ll find… 14 WINTER EVENTS That Will Wow! THE ULTIMATE GIFT GUIDE for Property Management Resident Gifts Property Manager Gifts Leasing Team Gifts Maintenance Team Gifts Corpora...
Nov 17, 2022•18 min•Season 1Ep. 86
We have psychologist, Dr. Lindsay Bira, talking about how we can stay successful and healthy, even in an industry as stressful as ours. I wanted to find out what attributes are needed to support someone that's in a high-performing, constantly-demanding role. The tips and techniques she shares can be put into action quickly and help your high-paced workday and long-term career. This is where resiliency comes in. Here’s a glance at this episode… 08:00 >> The Six Domains or Pillars of Resilie...
Nov 10, 2022•40 min•Season 1Ep. 85
This week we’re featuring part one of our new series: BUILDING LEADERS WITH BILL NYE: LEADERSHIP CULTURE Throughout 2023, we are going to be building on this foundation of strong leadership and culture in your apartment communities and your management companies. I'm giving you this free piece of member content because it's so valuable, and I want you to get an inside look at what is included when you become a Sprout member. Here are a few highlights: 02:40 >> What the experts (business lea...
Nov 03, 2022•24 min•Season 1Ep. 84
MEET THIS WEEK’S GUEST: DAVID LYND, LYND LIVING CEO & WELLNESS-ENTHUSIAST This week’s episode isn’t about getting things perfectly from the start. It isn’t about how my guest has it all figured out. It’s about evolving as a leader. Growing as a human. Lessons learned along the way. And impacting the lives of those around you for the better in the process. Here’s a glance at this episode… 02:13 >> The Moment David Realized the Company Culture Needed to Change 05:08 >> How Small Se...
Oct 27, 2022•29 min•Season 1Ep. 83
The November edition of SproutMonthly: The Apartment Marketing Magazine is full of apartment resident appreciation and retention! This November we have dedicated our monthly apartment idea magazine to a deep dive into all things resident appreciation and how we can build trust equity. Resident Appreciation Week: 18 Event Ideas for Any Budget Ask Anne Sadovsky Anything: Tackling Resident Complaints 12 Months of Resident Appreciation to Secure the Renewal How to Tie in Referrals Into Your Apprecia...
Oct 20, 2022•24 min•Season 1Ep. 82
If you’ve ever dreamt of starting your own apartment property management company, this episode is for you. Hold on to your seats because Stephanie Graves is an incredibly accomplished woman in the multifamily housing industry and has so many insights to share on needed skill sets, team training, avoiding burnout, empowering teams, and more. Here’s a glance at this episode… >> [00:45] - A little about Stephanie Graves, founder and president of Q10 Property Advisors and incoming Houston Apar...
Oct 13, 2022•38 min•Season 1Ep. 81
Today we are focusing on automated email follow-up, and we're joined by Mike Whaling, Founder and President of the digital marketing consultancy, 30 Lines. Mike and his team are digital marketers specializing in email, SEO, SEM, and all that jazz. Get all the amazing bits of information you need to know to bring automated email drip campaigns to your apartment community! Here’s a glance at this episode… >> [01:03] - What is a Drip Campaign and what’s involved >> [03:55] - What conten...
Oct 06, 2022•40 min•Season 1Ep. 80
