We're answering all of your hottest questions in multifamily, from dealing with a small budget and stretched staff at your apartment community to what to post on your social pages! We’ve got free resources for you too. Here’s a glance at this episode… >> [01:45] - Marketing Senior Communities >> [04:00] - Stumped on Outreach Marketing >> [06:39] - Building Team Morale >> [08:32] - Social Media Content >> [11:13] - Team Building and Training >> [13:08] - Engagi...
Sep 29, 2022•21 min•Season 1Ep. 79
The October edition of SproutMonthly: The Apartment Marketing Magazine is full of gourd-geous creative fall event ideas and must-have follow-up strategies. Grab your PSL and listen in! Here is a sneak peek of the October edition of SproutMonthly: The Apartment Marketing Magazine . Inside you’ll find… 8 NEW EVENT IDEAS 6 EASY GIFT IDEAS ALL THINGS FOLLOW-UP : Our complete guide for follow-up SWEATER WEATHER: Our favorite fall sweaters all under $50 Get your spark back at work and in life with Spr...
Sep 22, 2022•16 min•Season 1Ep. 78
Welcome everyone to this episode of the Marketing Home. Marketing You Podcast! This week we have a special guest. I am so excited to speak with Suzanne Hobson, President of Operations for Tricap Residential Group. Since I saw Suzanne present at AIM alongside Kristi Fickert earlier this year, I knew that I had to have her on the podcast to talk about this important topic of Centralized Leasing. Here are a few of the questions Suzanne answers: [00:37] - What is your current role and what does a ty...
Sep 15, 2022•32 min•Season 2Ep. 77
Let’s talk mentorship in the property management industry and tips for transitioning from Property Manager to Regional Manager! This week we’re interviewing mentors Danielle & Sejla. I first started seeing some of Danielle’s content on LinkedIn and I was so impressed at what an encourager she was to her team. There was a specific post where she was celebrating Sejla and some of her accomplishments and that’s when I knew we had to get them on the podcast. In our industry, many people have an ...
Sep 08, 2022•44 min•Season 1Ep. 76
Grab the free resources mentioned at TrySproutFreee.com. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com
Aug 25, 2022•26 min•Season 2Ep. 75
Get the freebies shown HERE . Connect on Instagram . Connect on LinkedIn . Learn more about Sprout Marketing . Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com
Aug 18, 2022•18 min•Season 2Ep. 74
>> Copy Cure Writing Course >> Connect with me on Instagram and LinkedIn . >> Join the FREE Sprout Membership and get an email from me in your inbox each week. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com...
Aug 11, 2022•19 min•Season 2Ep. 73
Get my weekly email when you join our free membership at TrySproutFree.com. Connect with Multifamily Insiders MultifamilyInsiders.com Multifamily Sharespace Facebook Group Multifamily LinkedIn - Join over 44,000 Insiders! Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com...
Jul 28, 2022•36 min•Season 2Ep. 72
Get the freebies shown at TrySproutFree.com. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com
Jul 21, 2022•22 min•Season 2Ep. 71
Get your Cost of Moving Worksheet at TrySproutFree.com. See the episode webpage at watchyourbusinesssprout.com/sprout-marketing-blog/70-difficult-renewal-conversations Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com
Jul 14, 2022•14 min•Season 2Ep. 70
A little conversation about leftovers hit me hard and made me re-evaluate how I was spending my time. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com
Jun 30, 2022•10 min•Season 2Ep. 69
This week, I’m giving you a sneak peek of Sprout Marketing’s favorite July resident events and marketing ideas from our Sprout Monthly Marketing Magazine. Inside our monthly magazine, you’ll find… Tips and tricks to have easier renewal conversations when rents are increasing 12 July resident event ideas that are easy and creative Resident gift ideas for every lifestyle How to prioritize your leads with saved reply templates Best places to outreach market your apartment this summer How to batch s...
Jun 23, 2022•15 min•Season 2Ep. 68
SOCIAL MEDIA POSTS TO DRIVE TRAFFIC TO YOUR APARTMENT COMMUNITY Encourage People to Visit These can be just a direct shout-out to come to visit with a picture of your community. Get creative with your imagery. Try holding a cup of coffee or another refreshment and invite them to stop by for a “Sip & Tour!” Vary pictures of different amenity spaces. Example: Post a picture of the pool with a caption hook, “Want to spend your summer here? Stop by to tour today!” Include a picture of yourself a...
Jun 16, 2022•16 min•Season 2Ep. 67
While in-person resident events aren’t an option, we can still connect with our community. Today we are sharing 10+ tips on how property managers can host virtual events at their apartment communities amidst the Coronavirus. Whether you are practicing social distancing or are an at-shelter city, these ideas can help with retention amidst the chaos. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com
Feb 02, 2022•16 min•Season 1Ep. 16
See all resources at watchyourbusinesssprout.com/sprout-marketing-blog/events-january2021 Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com
Jan 05, 2022•20 min•Season 2Ep. 46
In this podcast interview with the multi-family property manager Laura Ryan, we talk about her amazing career, the importance of wellness, and how to define your career/success so that it works for you! Get the answers to these questions from a real property manager: What do you look for in a leasing agent? What advice would you give? How did you handle difficult times? Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com...
Jul 28, 2021•40 min•Season 2Ep. 65
How do you create a company culture that wants to work and make big goals happen? How do you have a team succeed during difficult times? Learn from a manager what it takes to lead a team. What you will learn in this podcast: - Advice for Leasing Agents, Property Managers, and Regionals - What To Look for in Team Building - How To Stand Out Personally Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com...
Jul 21, 2021•27 min•Season 2Ep. 64
Learn what it takes to move up, to face challenges with honesty and empathy, when you should take risks and when you should stick to basics. MAYBE ALL IT TAKES IS LOOKING AT THE BIG PICTURE? What you will learn in this podcast: Advice for Leasing Agents, Property Managers, and Regionals How To Communicate With Your Team Your Needs So Much More! Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com...
Jul 14, 2021•43 min•Season 2Ep. 63
Property managers have a tough job, we know, but one thing we don't acknowledge enough is the mental toll this job takes. Learn from a community manager who found a way to take care of the team and herself during one of the toughest years. What you will learn in this podcast: Ways to use Soft Skills: Empathy, Active Listening, and Communication How to take care of the mental health of you, your team, and your community. Get your spark back at work and in life with Sprout's $7 SPARK membership: s...
Jul 07, 2021•29 min•Season 2Ep. 62
Thinking of re-branding your apartment community? Wondering if you really have everything you need to market it well? We’ve got exactly the information you need! Learn the best ways to approach a branding project from our in-house expert that you can put into practice with your next branding project. Featured in this week’s apartment marketing podcast: - 6 Big Branding Mistakes People Make (and how to avoid them) - 5 Branding Must-Haves for Every Apartment Community Get your spark back at work a...
Jun 15, 2021•28 min•Season 2Ep. 61
These events range in price and duration, from completely virtual to grab-and-go…we’ve covered all the bases! This daily dose is full of event ideas, designs and inspiration. Easily bring them to life with a Multifamily Marketing Membership. Featured in this week’s apartment marketing podcast: 2 Micro-events 2 Virtual events to host 2 Budget-friendly events 2 Luxury events Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com...
Jun 08, 2021•14 min•Season 2Ep. 60
What you will learn in this video: Why you should layer your tour information to address pain points for your prospects. How to focus on your prospect’s lifestyle and tailor your presentation to them. When to feature your staff, neighborhood, and amenities in a way that serves your prospects. Get your own guidebook to build your leasing skills. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com...
May 18, 2021•12 min•Season 2Ep. 59
What you will learn in this podcast: - What you need to do to grow in the multifamily industry - valuable advice! - The biggest challenges property managers face - you are not alone! - Tips to manage a property that’s a larger asset with more residents. What you should automate and what you should make sure you do yourself. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com
Apr 08, 2021•34 min•Season 2Ep. 58
There is a leasing technique and skill set that once mastered, drives leases waaaay up. It helps you feel more comfortable leasing and still serves me today. What am I talking about? Closing techniques! This podcast shares several closing ideas for you to choose from and make your own. Please consider them as a jumping-off point, not a one-size-fits-all, and tailor them to your personality. If you like what you hear/read/see, it’s a small sample from our Leasing Blueprint Handbook. This is the b...
Mar 25, 2021•11 min•Season 2Ep. 57
What you get in this episode: - Find out which videos you NEED in your marketing. - How to get done-for-you videos. (We make great videos!) - A complete guide to DIY your own videos, and our favorite apps to use! Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com
Mar 18, 2021•16 min•Season 2Ep. 56
Opt-ins are a strategy where you give away something small to encourage someone to join or "opt-in" to your email list. This opt-in lives on your website where they submit their email and then go to a page or receive an email with whatever giveaway you have. Then you continually nurture that email list by sharing details about your community, whether that be a hot floor plan, benefits of your amenities or location, or your latest special. Opt-ins can be a special or discount, but they don't have...
Mar 11, 2021•15 min•Season 2Ep. 55
- Get the answers to your most common questions about social media. - The 2 goal outcomes for social media posts. What are they? And how do you achieve them? - The secret weapon hundreds of multifamily professionals partner with to shortcut their social media planning and execution. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com
Mar 04, 2021•12 min•Season 2Ep. 54
LEARN: How 2020 changed our habits 2 Pillars of Building a Community 3 Marketing Ideas that Support you and your Local Community 3 Retention Ideas to Create A Corner Of Happiness 3 Event Ideas to Give People An Outlet Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com
Feb 25, 2021•32 min•Season 2Ep. 53
Listen for the FULL list! 1. Drill down on what makes you unique. 2. Talk to people everywhere you go. 3. Get to work 15 minutes early and establish a start-up routine. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com
Feb 18, 2021•22 min•Season 2Ep. 52
Get your Instagram Story (ready to use!) at watchyourbusinesssprout.com/sprout-marketing-blog/love-where-you-live-location-marketing Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com
Feb 11, 2021•15 min•Season 2Ep. 51
