Today on Mobile Presence Shahab Zargari andPeggy Anne Salz are joined byInnu Nevatia, VP of Global Revenue Delivery, Performance Advertising at inMobi.inMobi isbilled as the largest independent mobile ad network on the planet.There Innu is responsible for managing the global revenue delivery team - and she is also directly responsible for establishing, growing and managing end-to-end relationships for InMobis largest strategic clients -- a client base that includes major names in all the app cat...
Apr 06, 2016•30 min
Today on Mobile Presence Shahab Zargari and Peggy Anne Salz are joined by Abinash Tripathy, co-founder and CEO of Helpshift. Helpshift is a customer support platform for engaging, supporting and expanding your mobile user base by enabling mobile apps to improve customer experience, drive higher ratings, reduce churn and increase retention. Smart brands and businesses that have […] Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https:/...
Mar 30, 2016•29 min
Pressure is building on brands and businesses to deliver the same level of customer service in-app as consumers have come to expect on the premises of a store or business. Our hosts discuss the issues and the answers with Abinash Tripathy, co-founder and CEO of Helpshift, a leading customer support platform for engaging, supporting and expanding your mobile user base by enabling mobile apps to improve customer experience, drive higher ratings, reduce churn and increase retention. Support this po...
Mar 30, 2016•29 min
Mobile Marketing: From Wearables to QR Codes as Shahab Zargari speaks with Wayne Alexander, theOwner Gentleman of atmoMedia andCOO at The HUNT Las Vegas. Wayne spentover 10 years in the Food Beverage/Hospitality world. By managing such operations as the Grand Lux Cafe inside The Venetian Resort Casino, the beverage floor at New York-New York and Rok Vegas all while VP'ing over at Finesse Enterprises (his first partnership in Digital Content Management), and the self-service gourmet dining room a...
Mar 23, 2016•29 min
Today on Mobile Presense Peggy Anne Salz and Shahab Zargari are joined by Steve P. Young is an app marketing wizard, ASO expert and founder of appmasters. Peggy and Shahab are covering the basics of ASO and look forward to sharing some tricks. ASO isn’t just about picking kick-ass keywords to get your app discovered – […] Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcirc...
Mar 16, 2016•34 min
Steve P. Young — renowned app marketing Wizard, ASO expert and founder of Appmasters — tells us why a winning approach to App Store Optimization (ASO) requires developers and companies to optimize the entire app marketing funnel, not just keywords. He shares his pick of tips in an ASO Crash Course focused on ways you can optimize the key components (icon, description, visuals) to ensure your is discovered and downloaded. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusi...
Mar 16, 2016•34 min
Today on Mobile Presense Peggy Anne Salz and Shahab Zargari are joined by Steve P. Young is an app marketing wizard, ASO expert and founder of appmasters. Peggy and Shahab are covering the basics of ASO and look forward to sharing some tricks. ASO isn’t just about picking kick-ass keywords to get your app discovered – […] Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcirc...
Mar 16, 2016•34 min
David Skerrett, Managing Partner at Nimbletank, a full-service, award-winning mobile marketing agency headquartered in the U.K., shares how his agency helped clients including Nike rethink mobile and wearables to deliver consumers amazing and immersive experiences, as well as effective marketing. Together with hosts Peggy Anne Salz and Shahab Zargari, David also recounts the new tech and surprises he experienced first-hand at Mobile World Congress, the mobile trade show in Barcelona that drew a ...
Feb 17, 2016•30 min
David Skerrett is Managing Partner at Nimbletank, a full-service, award-winning mobile marketing agency headquartered in the U.K. - and he also is perhaps best known for clients including Nike that are on the bleeding-edge when it comes to making mobile an amazing and immersive experience as well as effective marketing. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle...
Feb 17, 2016•30 min
The more consumers can do with devices, the more they depend on their devices to do even more. A recent Deloitte survey on mobile consumer trends highlights just how “obsessed” people have become with their devices. In the U.S. alone a whopping 90% of respondents check their phone in the first hour of being awake. The post Jeff Hasen Founder of Gotta Mobilize appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inqui...
Feb 10, 2016•32 min
Today on Mobile Presence Shahab Zargari and Peggy Anne Salz are joined by Beth Ziesenis from yournerdybestfriend.com. Yournerdybestfriend.com is a must-read website and blog where Beth educates us all about the best apps, widgets and gadgets out there. Beth speaks to 60-plus groups a year all over the US about the best free and bargain apps and online resources that will help you Release YOUR Inner Nerd to become more organized, efficient and awesome at work and home. Her books, including Releas...
Feb 03, 2016•32 min
Our hosts Peggy Anne Salz and Shahab Zargari discuss why App Store Optimization (ASO) — which used to be about the steps you needed to take to make sure people discovered your app through app store — is sure to be this year's hot topic. They are joined by guests Dave Bell and Ahn Nguyen, founders of Gummicube, a leading company providing Big Data Analytics and ASO, who talk about why keywords for your app must be relevant and real, and share how you can turn ASO into a powerful sales tool. Suppo...
Jan 27, 2016•29 min
Peggy Anne Salz and Shahab Zargari kick off 2016 with a CES 2016 review of the hottest trends and topics from the Consumer Electronics Show in Las Vegas, with Michael Becker and Paul Berney from mCordis, a leading mobile education and advisory firm. We cut through the hype to discuss how marketers can and must start thinking about connected devices and connected experiences in order to connect with their customers in ways that are both emotive and effective. Support this podcast at — https://red...
Jan 20, 2016•31 min
Use Your Mobile App Soft Launch To Succeed Without Burning Cash. Peggy Anne Salz and Shahab Zargari walk through what app developers and companies need to do — and achieve — in the soft launch stage of their app with Oliver Kern, Chief Mobilizer at mobilize, a marketing agency for mobile games. Oliver Kern, a noted growth-hacker who has helped app companies ranging from indies to market giants like Rovio and Wargaming to launch and scale their mobile businesses, explains why the soft launch is c...
Dec 23, 2015•30 min
Learn how to Make 2016 The Year You Release an App With Impact. Oliver Kern, chief mobilizer at mobilize, a marketing agency for mobile games, speaks with Peggy Anne Salz and Shahab Zargari about making important decisions around the features and improvements you need to make in order to ensure your mobile app can take on the competition. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out...
Dec 23, 2015•30 min
Today on Mobile Presence Shahab Zargari and Peggy Anne Salz are joined by Paul Berney and Michael Becker - the founders of mCordis. If you haven’t heard of mCordis, then you should make it your New Year’s resolution to get to know the company much better. mCordis, is a leading mobile education and advisory firm founded just 2 years ago to advise brand marketers how to embrace mobile. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: http...
Dec 16, 2015•36 min
Today on Mobile Presence Shahab Zargari and Peggy Anne Salz are joined by Paul Berney and Michael Becker - the founders of mCordis. If you haven’t heard of mCordis, then you should make it your New Year’s resolution to get to know the company much better. mCordis, is a leading mobile education and advisory firm founded just 2 years ago to advise brand marketers how to embrace mobile. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: http...
Dec 16, 2015•36 min
It’s an educational and entertaining view into the top trends sure to rock the mobile marketing space in 2016 as our hosts Peggy Anne Salz and Shahab Zargari welcome Paul Berney and Michael Becker —the founder of mCordis, a leading mobile education and advisory firm advising brand marketers. Drawing from their vast industry knowledge and experience working with clients across a wide range of industries, Paul and Michael discuss hot topics and why ad blocking, a ” symptom of consumer fatigue” wit...
Dec 16, 2015•36 min
Today on Mobile Presence Shahab Zargari and Peggy Anne Salz are joined by Paul Berney and Michael Becker - the founders of mCordis. If you haven’t heard of mCordis, then you should make it your New Year’s resolution to get to know the company much better. mCordis, is a leading mobile education and advisory firm founded just 2 years ago to advise brand marketers how to embrace mobile. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: http...
Dec 16, 2015•36 min
It’s an educational and entertaining view into the top trends sure to rock the mobile marketing space in 2016 as our hosts Peggy Anne Salz and Shahab Zargari welcome Paul Berney and Michael Becker —the founder of mCordis, a leading mobile education and advisory firm advising brand marketers. Drawing from their vast industry knowledge and experience working with clients across a wide range of industries, Paul and Michael discuss hot topics and why ad blocking, a ” symptom of consumer fatigue” wit...
Dec 16, 2015•36 min
Our hosts Peggy Anne Salz and Shahab Zargari are joined by Charlyn Keating, indie app developer and author of the Appreneur playbook. Charlyn is an independent mobile developer, host of The Appreneur Summit, an online conference seen in 78 countries and featuring interviews with 30+ of the world’s leading app marketing experts, and author of The Appreneur Playbook, a book available on Amazon.com that consolidated all of the wisdom from the summit into one handbook. Support this podcast at — http...
Dec 09, 2015•30 min
Peggy Anne Salz and Shahab Zargari are joined by Michael Hayes from Ubermedia to talk about data and marketing. They discuss Black Friday and Cyber Monday being a pivotal weekend for mobile strategy. Ubermedia is a mobile advertising platform that leverages social data, interest signals, location history, and intent cues to recognize the heart of the customer decision making process. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: http...
Dec 02, 2015•32 min
Today on Mobile Presence Peggy Anne Salz and Shahab Zargari are joined by Leon Wilde CEO and Marketer of Text Safe Teens, which owns several patented processes that we utilize to offer parents the ability to control or monitor their children's. They chat about his app for safe driving, which includes a "DriveSafeMode" to prevent texting and driving, as well as some of the other products his company provides. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Ad...
Nov 18, 2015•33 min
Our hosts Peggy Anne Salz and Shahab Zargari explore best practices with Leon Wilde, CEO of TextSafe, and the company’s head of marketing Greg Ekborg — the brains and marketing prowess behind their DriveSafe Mode mobile app. The company was named the winner at Get Started Las Vegas. The post Text Safe Teens Cracks The Code To Make An Amazing, Useful App appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: ...
Nov 18, 2015•33 min
Our hosts Peggy Anne Salz and Shahab Zargari catch up with Alex Taub to discuss SocialRank, the startup he co-founded to help brands and markets (and everyone) better segment their communities on Twitter and Instagram to identify their most valuable and engaged followers. Alex talks about the opportunities forbrands to better understand, connect and track interactions with their best followers and discusses his personal mission to make SocialRank the go-to tool for brands who want to understand,...
Nov 11, 2015•29 min
Our hosts Peggy Anne Salz and Shahab Zargari welcome Norman Wiese, Co-Founder & CEO at Tapglue. They discuss how Norman came up with the idea of Tapglue, and how Tapglue can help to drive retention. Norman also gives a little look into what his roadmap looks like, and how fast an app integrate and what can the result look like. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https...
Nov 04, 2015•30 min
Our hosts Peggy Anne Salz and Shahab Zargari welcome Norman Wiese, Co-Founder & CEO at Tapglue, a Berlin-based startup that has developed an easy way for developers and companies to drive retention and boost loyalty by making their mobile apps more social and sticky. The post How App Companies Can Create ‘Stickiness’ By Becoming A Social Network appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: http...
Nov 04, 2015•30 min
Our hosts Peggy Anne Salz and Shahab Zargari welcome Chris Rauschnot — celebrated social media celebrity and renowned Technology, Travel, Food, Automotive and Events blogger— for a crash course covering what marketers can and should do in the next 24 hours in order to increase their Twitter followers and engage more effectively with consumers.The post Social Media Crash Course To Grow Your Followers And Raise Your Profile appeared first on Mobile Presence. Support this podcast at — https://redci...
Oct 28, 2015•33 min
Our hosts Peggy Anne Salz and Shahab Zargari why it's getting harder for marketers to reach and connect with their communities on social networks like Facebook and why smart brands are harnessing alternative approaches and platforms like GRABR to create their own brand fan communities. Tony Pearce, CEO of GRABR, tells us about his new customer insight and interaction platform, which allows brands to connect directly with consumers in social communities and drive deeper engagement around the cont...
Oct 21, 2015•36 min
Today on Mobile Presence Peggy Anne Salz and Shahab Zargari are Joined by Fergal Walker, co-founder and CEO of QUIKKLY, to talk about how brands and publishers can get more out of print media. Peggy and Shahab ask Fergal about cloud-based alternatives to QR codes, action tags, and offline market growth. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Oct 14, 2015•36 min
