Our hosts Peggy Anne Salz and Shahab Zargari discuss how marketers and publishers can bridge the gap between the printed page and the digital realms with the help of Quikkly, a company pioneering what it calls “real world buttons for instant digital actions.” Fergal Walker, co-founder and CEO of Quikkly, deep dives into his company’s innovation and improvement on the concept of the QR code, and how marketers can use it to deliver effective campaigns from printed material, thus triggering new lev...
Oct 14, 2015•36 min
Our hosts Peggy Anne Salz and Shahab Zargari hone in on how successful app companies are driving positive results AJ (Austin) Yeakel, chief operating officer of Growmobile, a company that has the inside track on flies and fails since it provides a single, mobile ad buying platform for marketers to buy, track and optimize mobile app promotions. We learn about the untapped opportunities in video advertising, why Google search marketing pays dividends, the tools you can use to achieve amazing resul...
Oct 07, 2015•30 min
Our hosts Peggy Anne Salz and Shahab Zargari hone in on how successful app companies are driving positive results AJ (Austin) Yeakel, chief operating officer of Growmobile, a company that has the inside track on flies and fails since it provides a single, mobile ad buying platform for marketers to buy, track and optimize mobile app promotions. We learn about the untapped opportunities in video advertising, why Google search marketing pays dividends, the tools you can use to achieve amazing resul...
Oct 07, 2015•31 min
Peggy and Shahab talk about the opportunity for beacon technology — particularly for retailers in indoor malls — with James Meckley, CMO of Mobiquity Networks, an ad technology company based in Garden City, Long Island. The company is currently deployed across 100 malls in the U.S. and will be expanding to over 240. The post iBeacons and Mobi-Beacons: Getting The Most Out Of The Retail Opportunity appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8...
Oct 01, 2015•34 min
Our hosts Peggy Anne Salz and Shahab Zargari talk about the many ways deep linking can help marketers and app companies ensure consumers access content hidden in their apps even if users don't have the app with Mada Seghete, founder of Branch, a company providing free deep linking technology to mobile app developers. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.co...
Sep 23, 2015•31 min
Peggy and Shahab welcome Moshe Vaknin, founder and CEO of youAPPi, a company that increases user engagement and generates new revenue for publishers by automatically matching quality apps to content, based on users’ real-time behavior. How also tells how developers and publishers can get involved — and start reaping the benefits. The post YouAPPi: Recommending Apps Users Appreciate and Download appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298...
Sep 17, 2015•31 min
Shahab Zargari and Peggy Anne Salz talk with Marissa Aydlett, VP of Marketing for Appboy, about the large market opportunity for on-demand mobile apps. Peggy and Shahab asks Marissa to give some background on Appboy including retention and personalization, and some of the best practices around retaining and engaging customers. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://re...
Sep 16, 2015•30 min
Our hosts Peggy Anne Salz and Shahab Zargari talk about the strategies you can follow to create and automate data-driven, targeted and highly personalized marketing campaigns with Marissa Aydlett, VP Marketing at Appboy, a company pioneering a creation and delivery system that automates personalized, life cycle marketing catered to each individual customer’s journey and delivered […] The post Building Better Relationships Based On Data-Driven Decisions appeared first on Mobile Presence. Support ...
Sep 16, 2015•30 min
Shahab Zargari and Peggy Anne Salz chat about engagement and how important it is to engage in every step of the journey. Peggy and Shahab talk with Adam Marchick, CEO of Kahuna, about several aspects about what Kahuna is all about. Adam also gives tips on how to succeed in the new mobile era. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Sep 09, 2015•32 min
Our hosts Peggy Anne Salz and Shahab Zargari discuss how automation that delivers push to each individual at the right time and with the right content can be crucial for publishers and developers with Adam Marchick, CEO of Kahuna, a company that calls itself a ‘mobile engagement engine’ helping marketers test and automate their push notifications. The post How Combining Push Notifications With Automation Drives Engagement appeared first on Mobile Presence. Support this podcast at — https://redci...
Sep 09, 2015•31 min
Our hosts Peggy Anne Salz and Shahab Zargari welcome back returning guest Loren Hillberg, President and GM of Thinknear, a location technology company offering a full-service mobile advertising platform, to discuss why using location as a proxy in order to identify and segment precise audience segments is a winning strategy for local businesses. The post Using Location To Identify And Segment Your Audience appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-...
Sep 01, 2015•32 min
Our hosts Peggy Anne Salz and Shahab Zargari talk with Mark Brill, brand consultant and lecturer in Future Media, about the Internet of Things (IoT) and how brands can embrace the opportunities it offers to market and make what people really want and appreciate, as opposed to useless ‘stuff’. The post The Internet of Useless Things appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/...
Aug 26, 2015•30 min
Peggy Anne Salz and Shahab Zargari discuss current trends in apps and mobile marketing with Peter Luttrell, CEO of FieldTest and Mark Netter, Head of Business Development of FieldTest. Together Peter and Mark have built a new technology that will help brands create the perfect audience/fan experience. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Aug 19, 2015•27 min
Our hosts Peggy Anne Salz and Shahab Zargari discuss why content marketing is a great way, and perhaps the only way, to engage your customers with Peter Luttrell, CEO of FieldTest and Mark Netter, Head of Business Development of FieldTest. Peter and Mark, who have teamed up to build a new technology that arms content marketing. The post FieldTest: How To Scale Your Content Marketing appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-c...
Aug 19, 2015•27 min
Discussing the emergence of new mobile moments around our leisure time and how there are opportunities for brands to take advantage, Peggy Anne Salz and Shahab Zargari talk with David Berkowitz, chief marketing officer of MRY. David spearheads marketing operations, directs the agency's communication strategy, and gains visibility for its clients such as Coca-Cola, Visa, and Johnson and Johnson. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inqu...
Aug 12, 2015•30 min
The connected state of consumers blends work and play, redefining our downtime and creating new opportunities for brands to engage with people during the small burst of leisure time throughout the day. Peggy Anne Salz and Shahab Zargari talk with David Berkowitz, chief marketing officer of MRY, who delves into the new reality of downtime. The post MRY Tells Why Consumer Downtime Is the Next Big Opportunity For Brands appeared first on Mobile Presence. Support this podcast at — https://redcircle....
Aug 12, 2015•30 min
Peggy Anne Salz and Shahab Zargari welcome back Mahak Sharma, the Director of Mobile Commerce, Travel and Gaming for inMobi, to discuss What Questions to Ask Your Ad Networks as part of our monthly Apponomics and Apps episode. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Aug 05, 2015•33 min
In such a busy mobile landscape it’s important for app developers and brands to select the right ad network partner to develop and scale their mobile campaigns. To get the inside track on the critical criteria you should consider Peggy Anne Salz and Shahab Zargari connect with our go-to expert on all things related to apps. The post App Advertising: Avoid Disaster By Asking The Right Questions appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/...
Aug 05, 2015•34 min
Talking about The Comeback of SMS and Engagement Marketing as Caroline Dreier, who handles SMS Messaging Marketing and Sales at Mitto AG speaks with Peggy Anne Salz and Shahab Zargari about the Value ad that SMS messaging has that can really enhance all mobile platforms Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Jul 29, 2015•33 min
Whether you harness text messaging to kick off a ‘conversation’ with consumers, or use it to engage with app users, messaging uniquely has the power to reach — and activate—people everywhere on the planet. Caroline Dreier, CMO of NimbusFive GmbH, a European company enabling global businesses and brands to securely send, receive and track globally. The post Why SMS Powers Amazing Engagement Marketing appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presenc...
Jul 28, 2015•33 min
Viewability continues to be a hot topic in the advertising industry - in part because the industry is having trouble defining it and verifying it. Peggy Anne Salz and Shahab Zargari discuss mobile visibility with the Director of Marketing @ The Mobile Majority Matthew Russo. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Jul 22, 2015•33 min
Was your ad really seen by a human? Clearly, marketers would benefit (and profit) from knowing their ads are really being seen by people, but, as Matthew Russo — Head of Marketing and Lead Educator at The Mobile Majority, a vertically-integrated mobile advertising platform — reveals, verifying viewability is potentially the biggest problem.The post How To Know If Your Mobile Ad Was Really Seen And What To Do If It Wasn’t appeared first on Mobile Presence. Support this podcast at — https://redcir...
Jul 22, 2015•33 min
Peggy Anne Salz and Shahab Zargari speak with Dave Verwer, the founder of Curated. Dave discusses how Curated is able to "grow your audience by collecting and sharing truly engaging content.". He also talks about the value of content marketing for marketers, what KPIs does having a curated feed of relevant news impact in the first place and more. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy &...
Jul 15, 2015•32 min
The dangerous disconnect between the exciting and engaging content your customers genuinely want and the hard-sell content companies have traditionally been trained to deliver means many campaigns are dead in the water. How can you make sure your messaging to customers ends up top of mind — and not top of the heap? The post Engage Your Audience With Engaging (And Curated) Content appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-cont...
Jul 15, 2015•32 min
Adam Lavine, founder and CEO of Funmobility, joins Peggy Anne Salz and Shahab Zargari to discuss the top 3 tips to make sure you can aim and reach similar goals with your own branding campaigns. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Jul 09, 2015•30 min
Athletes deliver their personal best when they know and exceed and the benchmark, and, likewise, mobile marketers can achieve amazing results if they know more about high-performing campaigns that set the bar. For the answers and examples to guide you to goal our hosts Peggy Anne Salz and Shahab Zargari talk with Adam Lavine. The post How You Can Deliver Mobile Marketing Campaigns That Set The Bar appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8...
Jul 07, 2015•30 min
Steady sales of wearables in the wristwear and footwear categories, along with the emergence of wearables in the eyewear and bodywear categories just can’t be ignored. In fact , analysts at Juniper Research forecast this global market to hit revenues of a whopping $309 billion by 2020, driven by major players including Samsung, Sony, Adidas and Nike, just to name a few. So - where are the opportunities for players across the ecosystem, and what will you need to get with the wave here? Peggy Anne...
Jul 01, 2015•34 min
Driven by major brands including Apple, Adidas, Nike, Samsung and Sony, wearables are poised to transform communications and potentially eclipse mobile as the most effective — and engaging — way to connect with people. Redg Snodgrass, CEO and founder of Wearable World, an organization “dedicated to creating the social fabric for business around Wearable. The post Redg Snodgrass: How Startups And Brands Can Ride The Wearables Wave appeared first on Mobile Presence. Support this podcast at — https...
Jun 30, 2015•34 min
An emerging long tail of smaller and niche app developers is becoming more apparent in the mobile app space. Peggy Anne Salz and Shahab Zargari welcome Martin Macmillan -- the founder of Pollen VC to tell us more about this new trend and how indie app developers everywhere can benefit. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Jun 25, 2015•34 min
Hosts Peggy Anne Salz and Shahab Zargari welcome back Martin Macmillan, CEO of Pollen VC, who discusses new internal research that uncovers a Long Tail of app developers growing in both numbers and in the amount of money they can make with their app. Martin also walks us through top tips you can follow to get more users for your app. We also delve into developments within Pollen VC, a company positioning itself in the center of the app ecosystem to help app developers in the U.S. and U.K.(with m...
Jun 24, 2015•35 min
