The future of the Internet is mobile. Mobile Presence examines all things mobile from devices to software, services and SEO. Mobile Presence discussed current topics regarding mobility in a world increasingly without wires.
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Discussing Zappos Social Vision: Creating Positive Memories as Zappos Social Media Lead: Aziz Bawany joins Peggy Anne Salz and Shahab Zargari. Aziz explains How should brands do this and how do they do it at Zappos? Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Aziz Bawany, Zappos Social Media Lead, draws from his social media successes and failures to provide advice you can follow to create compelling stories with attitude and appeal. He also shares how his company, an online clothing and shoes retailer that Amazon snapped up for $1.2 billion dollar, embraces the opportunities on mainstream social media. The post Learning From Zappos To Craft Effective Brand Stories With Attitude appeared first on Mobile Presence. Support this podcast at — https://red...
Discussing Rewards and Brands and the ways how brands and marketers can deliver surprise gifts to encourage customer loyalty and brand love as Peggy Anne Salz and Shahab Zargari speak with Founder and CEO Nick Hatter of giftgaming. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Nick Hatter tells us about his startup Giftgaming and explains why his platform — which empowers brands and publishers to surprise users with perks (such as coupons or power-ups) — can boost engagement, spending and ‘brand love’. Giftgaming, which is gaining serious traction among marketers and app makers alike, automates spontaneous gifting throughout the game. The post Giftgaming: Helping Brands Surprise Their Customers And Boost Loyalty appeared first on Mobile Presence. Support this podcast ...
Martin Waxman of Martin Waxman Communications talks to Peggy Anne Salz and Shahab Zargari about how to publish, produce and share dazzling stories in and for the mobile space. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Ever wonder why your company news fails to generate buzz? Martin Waxman, social media, content marketing and communications strategist at Martin Waxman Communications, points out you can achieve more if you adopt the model of a ‘newsroom’ to publish, produce and share dazzling brand stories. The post Why Marketers Need To Think More Like Newsrooms appeared first on Mobile Presence Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https:/...
This episode Peggy Anne Salz of Mobilegroove and Shahab Zagari of Skywire talk with Patrick Kane from Priori Data about how to move forward in the App Business. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Success with apps means being smart about your users, knowing who your top competitors are in your app category and being able to identify the new channels, regions and opportunities that will elevate your app business to the next level. You can’t afford to drive your business blind, which is why we welcome Patrick Kane. The post Priori Data: Turning App Data Into Powerful Business Intel appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclus...
Today on the Mobile Presence show Shahab Zagari of Skywire and Peggy Anne Salz of MobileGroove celebrate 150 episodes of Mobile Presence since it started several years ago. Also on the show is Tom LaBand of Adsquare talking about the changing market of ad space on mobile and how ad buying is moving towards the method of programmatic. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: htt...
Today we celebrate 150 episodes of Mobile Presence and recount the mobile mega-trends that have rocked the industry since the show made its debut in 2009. Top of the list is programmatic advertising, which is why we ask Tom Laband — CEO of adsquare, Europe’s leading provider for mobile audience data — for his advice. The post adsquare: Why Location Context Powers Better Programmatic Advertising appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298...
On Today's Mobile Presence hosts Shahab Zagari of Skywire and Peggy Anne Salz of Mobile Groove talk to Tom Elgar of Passle about his history in creating the photos that go on today's modern credit cards and having the right people to write your blog. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Busy marketers and managers are badly in need of tools that will allow them to share their thinking on hot topics via blogs and posts, content that will allow them (and their companies) to generate leads and build reputation. The bottleneck is clearly time, not interest. We catch up with Tom Elgar, Co-founder of Passle. The post Cool New Tools To Turn Busy Marketers Into Thought Leaders appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusi...
Michael Aburas, Senior Internet Marketing Manager with MGM Resorts International, shares his key learnings around mobile engagement and discusses its new and expanded role in efforts to make customers aware of local attractions in Las Vegas and enable more connected experiences. He counts down to his Top 3 digital marketing 'don'ts' and emphasizes how (and why) email is still a big part of effective customer communications. Support this podcast at — https://redcircle.com/mobile-presence8298/excl...
Its once againour monthly show all around mobile apps and Apponomics, the free-to download book that outlines everything you need to know to market and monetize your app, as Peggy Anne Salz and Shahab Zargari welcome back Mahak Sharma Head of Business Development, Americas for InMobi. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Michael Aburas, Senior Internet Marketing Manager with MGM Resorts International, shares his key learnings around mobile engagement and discusses its new and expanded role in efforts to make customers aware of local attractions in Las Vegas and enable more connected experiences. He counts down to his Top 3 digital marketing 'don'ts' and emphasizes how (and why) email is still a big part of effective customer communications. Support this podcast at — https://redcircle.com/mobile-presence8298/excl...
The mobile ecosystem can be daunting, there are a lot of players and connections to understand, you need someone to help you navigate that. Caroline Lewko, Founder and CEO from WIP Factory, talks to Peggy Anne Salz and Shahab Zargari about open innovation, the issues and opportunities around wearables and more. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/priv...
Opening up APIs can unleash a torrent of business innovation, but only if your company has a plan that properly segments the developer community, channels their efforts and measures the effectiveness of activities along the way. Caroline Lewko — ‘connector’, coder, funder, community builder and founder of WIP Factory — joins Peggy Anne Salz and Shahab Zagari. The post Caroline Lewko: Engaging With Developers To Drive Real Results For Your Brand appeared first on Mobile Presence. Support this pod...
Starting off working with Evernote CEO in Boston, and then making her way to Silicon Valley, Heather Wilde has been a part of some of the most important start up revolutions of the past two decades. She discusses why it was important for her to move to Downtown Las Vegas from Silicon Valley as well as an insightful conversation about where app development is now and what Wilde believes is the future of mobile. Heather has has programmed microcontrollers for the Navy, worked on NASA projects, bee...
Heather Wilde’s life journey, which has allowed her to shape Evernote and mentor amazing tech and mobile startups, has allowed her to develop a rare array of organizational and strategic skills and inspired her to make the move from Silicon Valley to Las Vegas. Heather joins our host Shahab Zargari. The post ROCeteer Heather Wilde: Straight Talk About Mobile Apps And Opportunities appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-con...
It may be premature to call the banner dead, but it is time to re-imagine the online and mobile advertising experience by making HTML5 display ads smart and relevant enough to be worth seeing. We reconnect with Matthew Snyder — a top 10 popular guest of all time! The post ResponsiveAds: ‘Stretch’ Your HTML5 Ad Creative to Enhance The Customer Experience appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: ...
Whether youre organizing a networking event with hundreds of industry professionals or extending your brand marketing to a music festival with thousands of fans, a smart and creative approach to social media marketing can help you deepen engagement with your audience before and after your event. From his headquarters in Las Vegas, where amazing events are the norm, social media event marketing expert Demont Daniel draws from client projects he has executed with his company Finesse Media to show ...
Learn why in order to cross promote other apps in your app you must master App Store Optimization as Peggy Anne Salz and Shahab Zargari speak with with Laurie Galazzo at AppTweak, a Belgian startup that focuses on App Store Optimization. Learn what YOU can do to boost visibility and increase search rankings for your app. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircl...
App Store Optimization (ASO), which builds on the foundations of search engine optimization, is considered THE best way to ensure relevant keywords and content related to your app will be picked up by app store search algorithms or hand-picked by app store editorial staff. It can be a huge (an ongoing task), but you don’t necessarily need a big budget. Our hosts welcome Laurie Galazzo, Content Strategist at AppTweak, a company headquartered in Belgium that offers affordable ASO tools and advice ...
It used to be the difficulty for marketers revolved around finding ways to deliver branded, rich experiences and apps that bring customers into their premises, or simply encourage ongoing engagement. Fast forward, and the main challenge is integrating data from your mobile app users back to have a detailed view of the consumer and insight into the entire customer journey across all channels online, offline and in-app. Josh Todd CMO of Localytics, an analytics and marketing platform for mobile an...
Delivering your customers a great experience on mobile doesnt necessarily require you to invest in an all-singing, all-dancing mobile app. In many cases, a mobile website is the right approach (and will spare you a lot of expense and effort in the process). Our hosts, Peggy Anne Salz and Shahab Zargari, welcome back award-winning designer and marketer Craig Williams of Craig Williams Design to discuss concrete steps you can take to optimize your mobile presence and cater to mobile-savvy customer...
Our hosts welcome Jake Ward, Executive Director of the Application Developers Alliance (ADA), who provides valuable advice for companies and marketers developing a mobile app for the first time. In his view it is important to bake monetization into your app design early on, but real success depends on the determination to build an app for your audience, not yourself. Jake also tells us about the ADA, a global membership organization supporting developers as creators, innovators and entrepreneurs...
With mobile is growing faster than all other digital advertising formats in the U.S. and spending to top nearly 42 billion dollars in 2018 the race is on to mobilize marketing campaigns and loyalty programs in order to reach a growing class of mobile-first users. The hosts welcome Jeff Hasen, career author, sought-after speaker and President of the mobile consultancy Gotta Mobilize, who shares practical advice and actionable insights around a hot topics ranging from contextual relevance and pers...
Mobile devices are driving shoppers into the physical store, a massive shift that creates amazing opportunities for marketers and retailers who can find ways to ride this wave. Nathan Pettyjohn, CEO of Aisle411 a company whose location-based indoor mapping technology platform has been implemented by major retailers including Home Depot, Walgreens and ToysRUs to help shoppers find products and access relevant offers at the aisle level explains how indoor location technology is making mobile shopp...
Mobile presents marketers with a clear opportunity to reach and engage consumers at the all-important 'mobile moment' of decision. Peggy Anne Salz and Shahab Zagari welcome Rob Hammond, Senior Sales Executive Director of Syniverse Enterprise Mobility Solutions, to the show to share how marketers can leverage mobile to increase loyalty and drive action through seamless communications delivered across layers of mobile channels including SMS, push notifications and email. In this discussion, Rob sh...
Location marketing, proximity marketing geofencing, geconquesting, and Data-driven geolocation notifications, To help us understand where accurate location data fits into your marketing strategyPeggy Anne Salz and Shahab Zargari welcomeLoren Hillberg, president and general manager of Thinknear - a leading provider of location-based platform services with a strong emphasis on delivering highly targeted mobile advertising. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusi...
