If you wait until launch to market your mobile app, you’re making a huge and costly mistake. We welcome Aaron Watkins, President of app marketing agency Appency, who shares the tips and tricks that can help app developers, even those on a tight budget, achieve results. Appency, which was established in 2009. The post Tips and Tricks to Optimize and Monetize Mobile Apps appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Adverti...
Jan 22, 2015•39 min
DiscussingTop CES 2015 Trends: Wearables, 3D Printing, Virtual Reality, Big Data, and More withBryan Rasch, the Chief Digital Officer at GMR. Bryan talks with Peggy Anne Salz and Shahab Zargari aboutall the amazing innovation that came about duringCES. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Jan 21, 2015•35 min
Peggy Anne Salz and Shahab Zargari discuss App and Customer Engagement with Steve Gershik, chief marketing officer of Swrve, a company focused on marketing automation. The post App and Customer Engagement with Steve Gershik appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Jan 14, 2015•33 min
Discussion of Mobile in 2015 – How to Tell the Brand Story and Keep Customers as Peggy Anne Salz and Shahab Zargari talk with Paul Berney, Managing Partner EMEA and Co-Founder of mCordis with over 10 years of experience in mobile marketing.. The post Mobile in 2015 – How to Tell the Brand Story and Keep Customers appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy &...
Jan 07, 2015•34 min
Jonathan Carter, co-founder of Glimworm iBeacons, explains the growing excitement around iBeacons and how these advanced location transmitters can deliver alerts and deals to consumers on their smartphones. Eric Seufert, author of the must-read app business book Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue shares his top tips. Follow his dos and donts (specifically one do and two donts) to get avoid over-spending or under-achieving.InMobis Pankaj Bengani, VP of...
Dec 31, 2014•29 min
onathan Carter, co-founder of Glimworm iBeacons, explains the growing excitement around iBeacons and how these advanced location transmitters can deliver alerts and deals to consumers on their smartphones. Eric Seufert, author of the must-read app business book Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue shares his top tips. Follow his do’s and donts. The post iBeacons, In-Door Mobile Marketing, Native Ads and App Monetization appeared first on Mobile Presence...
Dec 30, 2014•29 min
Mahak Sharma, Head of Business Development, Americas for inMobi is back for our Apponomics and Apps segment to disucs tools for Mobile Tracking and Measurement, plus Mahak discusses the interest in tracking device across multiple platforms and is there an interest by compnies to act on it. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Dec 24, 2014•34 min
In our monthly show all around mobile apps and Apponomics, the free-to download book that outlines everything you need to know to market and monetize your app, Mahak Sharma — Head of Business Development, Americas for InMobi — is back to discuss tools you can use for mobile tracking and measurement. The post What You Need To Know About Mobile Tracking and App Measurement Tools appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content...
Dec 23, 2014•34 min
Peggy and Shahab discuss developing and executing ROI-based digital marketing campaigns and the results brands can achieve with Lani Dorlack, Retail Digital Sales Manager at Las Vegas Review-Journal. The post Developing And Executing ROI-Based Digital Marketing Campaigns appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Dec 16, 2014•31 min
Think building your own app is hard? Then think again. Peggy and Shahab talk with Norman Ortiz, the founder and CEO of iGenApps, about how YOU can build your own mobile app on a mobile phone. The next generation of do-it-yourself mobile app development for android and iOS has arrived thanks to iGenApps, a cloud-based […] The post iGenApps: The Next Generation of Do It Yourself Mobile App Development appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presenc...
Dec 10, 2014•31 min
Understanding Mobile APM or Application Performance Management: Why its So Critical and Complicated as Peggy and Shahab welcome Maneesh Joshi, theSenior Director, Product Marketing and Strategy at AppDynamics. We also learn the why mobile behavioral analytics is key when talking about an app business, not just an app. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.c...
Dec 03, 2014•35 min
It’s the last show of the month and time again to deep dive into everything you need to know to market and monetize your app with success as outlined in Apponomics: The Insider’s Guide To A Billion Dollar App Business, the popular free-to-download book Peggy wrote in partnership with InMobi. We welcome back Mahak Sharma. The post Metrics You Can Trust To Market Your App With Success appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-c...
Nov 26, 2014•33 min
Peggy and Shahab speak with Ted Nash, CEO and Co-founder of Tapdaq, a new startup shaking up the industry with a new community-driven approach to how app developers and publishers can get the most out of cross-promotion to grow their app audience. Ted also tells us about his plan for the company since raising $1.4m. The post Community-Driven App Advertising With Tapdaq’s Ted Nash appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-cont...
Nov 19, 2014•35 min
Talking App Marketing and Monetization as Peggy and Shahab speak with Jeremy Sacco, the Manager ofContent and Communications at Fiksu. Jeremy shares with us some top tips and techniques to prep for the holidays Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Nov 12, 2014•32 min
With all the activity and excitement as new users — with the new devices they got as gifts for the holidays — explore the wealth of apps at their fingertips, it comes as no surprise that holidays are a boom time for both user acquisition campaigns and click-through rates on mobile ads. The post How To Market Your App And Win Big For The Holidays appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://...
Nov 11, 2014•32 min
We dedicate this show to the basics of Web RTC (or Web Real-Time Communication) —and explain why (and how) brands and marketers should start paying attention. it’s a technology that allows you to re-define customer experience. DP Venkatesh, ‘Mobile Warrior’ and CEO of mPortal takes us on the journey, The post Web RTC: A Primer For Marketers With DP Venkatesh appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquir...
Nov 05, 2014•34 min
Chris Jones, co-founder of CodeNGo, warns app developers they could be leaving money on the table by not submitting their apps to alternative app stores. He also provides app developers practical advice about the small tweaks they can make to their apps (translation and localization of app content and advertising) to win big. The post Getting More Exposure For Your Mobile Apps With CodeNGo appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/excl...
Oct 29, 2014•33 min
Peggy and Shahab welcome Bestselling Hi Tech Author and Consultant (and voted by Forbes as the Most Influential Mobile Expert to Share Future of Mobiles Vision) Tomi Ahonen. Tomi re-examines the abilities of the mobile phone and the new opportunities for marketers, and how it is time to start thinking differently about mobile - there is a renaissance underway. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands...
Oct 22, 2014•38 min
Peggy and Shahab welcome bestselling mobile author and authority Tomi Ahonen to share his insights on mobile and why marketers need a different mindset in order to capture the massive opportunities. Tomi — whose blog Communities Dominate Brands has been voted the most influential destination on the Web by Forbes. The post Tomi Ahonen Tells Why it’s Time For A Mobile Marketing Re-Think appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive...
Oct 21, 2014•38 min
Todd Crawford, the co-founder and Vice President of Strategic Initiatives at Impact Radius, offers mobile marketers advice on how they need to approach Big Data to ensure they get the bite size chunks they need to connect with their customers in ways that will drive positive results for their business. The post Best Practices for Big Data with Todd Crawford appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiri...
Oct 15, 2014•34 min
Stephen Upstone, CEO and Founder of LoopMe, a pioneer in social mobile ad discovery for smartphones and tablets, is back to discuss mobile marketing trends and the rise of ad approaches that turn consumers into brand advocates. Richer, full-screen experiences and formats that are transforming advertising, and brands will need to move with the market. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy &...
Oct 10, 2014•34 min
Fueling Mobile App Developer Growth With Martin Macmillan, the CEO of Pollen, a FinTech company based in London and San Francisco. We learn how Pollen is pioneering a new class of capital – Velocity Capital – to help developers accelerate the growth of their business by expediting access to their app store receipts giving them faster access to revenue. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy...
Oct 08, 2014•34 min
Peggy and Shahab welcome Martin Macmillan, the CEO of PollenVC, a startup FinTech company based in London and San Francisco pioneering a new class of capital – Velocity Capital – to help developers accelerate the growth of their business by expediting access to their app store receipts. The post How PollenVC Fuels Mobile App Developer Growth appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redc...
Oct 07, 2014•34 min
Mobiquitys Mobi-Beacon network provides a unique, opt-in opportunity for customers to engage with retailers, brands and mall apps for timely and contextually relevant personalized offers, information and real-time experiences. Peggy and Shhab gets some expert advice about how to get the most out of the ibeacon opportunity with James Meckley, the CMO of Mobiquity Networks. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircl...
Oct 01, 2014•34 min
Peggy and Shahab welcome Mahak Sharma, Head of Business Development, Americas for InMobi, back to walk through key takeaways presented in Apponomics: The Insider’s Guide To A Billion Dollar App Business, the popular free-to-download book Peggy wrote in partnership with InMobi. This time the focus is Playable Ads and the many new interactive ad formats. The post Playable Ads And New Interactive Ad Formats Helping App Developers Make Money With Their Apps appeared first on Mobile Presence. Support...
Sep 24, 2014•36 min
Talking Premier Native Advertising with youAPPi Founder and CEO Moshe Vaknin. Moshe answers questions such as: How does the user get exposed to an app developers app - is it a link on an e-magazine or what? Can anyone put up a widget on their site? and how does he make money with his current business model. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Sep 17, 2014•31 min
Peggy and Shahab speak with social media marketing authority Ken Herron to learn what makes visual content so important and powerful. How can marketers create great content that coverts? Ken shares THE blueprint all marketers can — and should follow — to create great content that will convert. The post The Power Of Visual Content; Creating Great Content That Will Convert appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Adver...
Sep 10, 2014•35 min
Mobile For Small Business and The Evolution of YP as we learn what does it mean to be mobile and what has changed to make small biz in mobile as Peggy and Shahab welcome Tina Stock, the Executive Director of Marketing at YP. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Sep 04, 2014•31 min
Tina Stock, Executive Director of Marketing at YP, North America’s leading local search, media and advertising company, talks about how mobile impacts search behavior, customer engagement and the small business bottom line. Your customers are looking for you on mobile — learn about the short-cuts you can take advantage of NOW to become truly mobile-ready. The post YP: Mobile Matters For Small Business appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-prese...
Sep 03, 2014•31 min
Emotional reasons for buying a product or downloading an app or interacting with it, understanding as why people are using the app and the Dos and donts preparing for designing your app so that objectives are relevant of reachable in the first place. This and more are addressed by our guest Talia Wolf - CEO and founder of Conversioner. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: h...
Aug 27, 2014•30 min
