How (and Why) To Optimize For Mobile-Savvy Customers

Delivering your customers a great experience on mobile doesnt necessarily require you to invest in an all-singing, all-dancing mobile app. In many cases, a mobile website is the right approach (and will spare you a lot of expense and effort in the process). Our hosts, Peggy Anne Salz and Shahab Zargari, welcome back award-winning designer and marketer Craig Williams of Craig Williams Design to discuss concrete steps you can take to optimize your mobile presence and cater to mobile-savvy customers.

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