Mobilize: Use Your Mobile App Soft Launch To Succeed Without Burning Cash

Use Your Mobile App Soft Launch To Succeed Without Burning Cash. Peggy Anne Salz and Shahab Zargari walk through what app developers and companies need to do — and achieve — in the soft launch stage of their app with Oliver Kern, Chief Mobilizer at mobilize, a marketing agency for mobile games. Oliver Kern, a noted growth-hacker who has helped app companies ranging from indies to market giants like Rovio and Wargaming to launch and scale their mobile businesses, explains why the soft launch is critical and how smart app companies use this phase to determine if their app has hit potential. Oliver also reveals the details of a new Sample Size Calculator app developers can use to determine how many users they *really* have to acquire to prove or disprove what they want to know or test about their app.

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