Any additions you would like to add to the show notes for this episode?: In this episode, I join Dave G. on the Exit Five Podcast to go deep on what’s working right now in LinkedIn Ads—both paid and organic. We cover everything from the overlooked power of creative consistency to making Thought Leader Ads a growth engine, especially for niche B2B audiences. You'll hear how to build brand memory, warm up cold leads, and run full-funnel strategies even with small budgets. Whether you're trying to ...
Jun 05, 2025•41 min•Ep. 30
In this episode, I flip the mic and take the guest seat as Mony Chhim interviews me about one of the most powerful developments in B2B advertising right now—LinkedIn Thought Leader Ads. We break down what makes this new format a game-changer for B2B marketers, how it helps brands build authentic connections, and why it’s driving better engagement at lower costs. I share real examples of how we use thought leader ads across the funnel for our clients at Speedwork Social—from awareness to conversi...
May 08, 2025•33 min•Ep. 29
✨ Dive into our latest exploration, where we uncover LinkedIn prospecting strategies and best practices with Darren Whitmer from the messaging department of Speedwork. From insightful techniques of outbound messaging campaigns to actionable creative prospecting strategies, this episode is your go-to source for powering up your LinkedIn outbound marketing success. 📝Special Episode Links: Darren Witmer on LinkedIn Darren Witmer’s email Speedwork Free Consultation Call Linkedin Sales Navigator Acc...
Feb 12, 2025•39 min•Ep. 28
✨ Dive into our latest exploration, where we uncover everything in the world of LinkedIn video ads! From strategic insights and technical tips for effectively leveraging video ads to creative video ad ideas to measurement and optimization, this episode is your go-to source for planning and strategically creating your LinkedIn video ads. 📝Special Episode Links: Video Ad on LinkedIn Best Practices for Video Ads Retargeting for LinkedIn Ads LinkedIn’s Dwell Time Descript: Video Editor Canva We are...
Oct 23, 2024•36 min•Ep. 27
✨ Dive into our latest exploration, where we uncover the small but mighty ad units on LinkedIn, Text and Dynamic Ads. From key component details to best practices and tips, this episode is your go-to source for mastering the cheapest ads on LinkedIn and creating new opportunities to increase your business growth. 📝Special Episode Links: LinkedIn Text Ads LinkedIn Spotlight Ads LinkedIn Followers Ads LinkedIn Marketing Lab Certification LinkedIn Certified Marketing Insider Experts LinkedIn Linke...
Sep 05, 2024•24 min•Ep. 26
✨ Dive into our latest exploration, where we invited Liz Gentile and Joanne Lee from LinkedIn Ads to uncover the powerful new LinkedIn Revenue Attribution Report. From understanding the challenges in B2B Revenue Attribution and the benefits of RAR to ways of setting up and securing accurately useful reports, this episode is your go-to source for mastering and optimizing LinkedIn's newest measurement tools. 📝Special Episode Links: Liz Gentile on LinkedIn Joanne Lee on LinkedIn LinkedIn Revenue A...
Aug 29, 2024•41 min•Ep. 27
✨ Dive into our latest exploration, where we uncover the ins and outs of LinkedIn-sponsored messaging ads and conversation ads. From insightful details on optimizing B2B ads for conversions to LinkedIn Ads best practices and practical tips for crafting engaging messages, this episode is your go-to source for mastering this targeted ad format and driving conversions effectively. 📝Special Episode Links: Sponsored Messaging Ad Anthony Blatner on Linkedin: The new Average Dwell Time metric is out �...
Jul 25, 2024•29 min•Ep. 24
✨ Dive into our latest exploration, where we uncover how to best use Account-Based Marketing (ABM) strategies on LinkedIn Ads. From insightful details of these marketing features to maximizing its potential ROI, this episode is your go-to source for reaching the right accounts at the right time with ABM in your LinkedIn campaigns. 📝Special Episode Links: Apollo Snov.io 6 Sense HubSpot Episode Suggestion: Goodbye Lookalikes, Hello Predictive Audiences powered by AI Episode Suggestion: Triple Thr...
Jun 13, 2024•28 min•Ep. 23
✨ Dive into our latest exploration, where we uncover LinkedIn's newest ad feature: Connected TV advertising options through the LinkedIn Ads platform with one of LinkedIn's senior product marketing managers, Robert Yanik. From insightful details of this new ad feature to practical tips on creating an effective video ad, this episode is your go-to source for reaching your B2B target audience through streaming content they love. 📝Special Episode Links: Robert Yanik on LinkedIn LinkedIn's Connecte...
Jun 06, 2024•24 min•Ep. 22
✨ Dive into our latest exploration, where we uncover LinkedIn's shift from Lookalike Audiences to Predictive Audiences. From insightful details of this new feature to best practices, this podcast episode is your go-to source for expanding your campaign's reach with the new AI-powered audience targeting tool. 📝Special Episode Links: LinkedIn Predictive Audiences HubSpot CAPI Integration 🔑 Key Takeaways: LinkedIn is replacing Lookalike Audiences with AI-driven, dynamically updated Predictive Aud...
May 30, 2024•16 min•Ep. 21
✨ Dive into our latest exploration, where we uncover the strategies and techniques for maximizing LinkedIn Organic Social with guest expert Luke Matthews. From insightful details about AI writing the right way to practical tips on boosting social media post engagement, this episode is your go-to source for mastering organic social by writing with AI and having a dominating presence on LinkedIn. 📝Special Episode Links: Luke Matthews on LinkedIn AI Writing Course by Luke Matthews (Available from ...
May 09, 2024•49 min•Ep. 19
✨ Dive into our latest exploration, where we invite Ty Heath, Director at LinkedIn B2B Institute, to uncover the intriguing "95-5 Rule" in B2B marketing. From insightful details to practical tips on how to balance short-term B2B advertising with long-term brand building, this episode is your go-to source for creating new opportunities and enhancing your B2B marketing efforts. 📝Special Episode Links: Ty Heath on LinkedIn LinkedIn's 95-5 Rule The B2B Institute Ty's Aston Martin Video The Brand-AB...
Apr 30, 2024•43 min•Ep. 18
✨ Dive into our latest exploration where we uncover the highlights and insights from the recent LinkedIn's B2Believe event in New York City. From impactful discussions on new product features and APIs to lively panel sessions and networking opportunities, this podcast episode is your go-to source for the latest trends and strategies in LinkedIn advertising. 📝Special Episode Links: Everybody's Business: LinkedIn's B2B Marketing Documentary Episode Suggestion: Triple Threat Document Ads Episode S...
Apr 25, 2024•21 min•Ep. 17
✨ Dive into our latest exploration, where we inviteJohanna and Jae from the LinkedIn to uncover the intricacies and developments in LinkedIn ad's new measurement products. From the evolution of privacy measures and the importance of data foundations to innovative tools like the Conversions API and Website Actions, this episode is your go-to source for measuring what matters in the B2B market and mastering LinkedIn's advertising platform. 📝Special Episode Links: LinkedIn Marketing Solutions Link...
Apr 11, 2024•34 min•Ep. 16
✨ Dive into our latest exploration, where we uncover the secrets to finding riches in the niches on LinkedIn! This episode is your go-to source to learn how to identify lucrative niches and tailor your strategies to maximize campaign engagement and optimize ROI results. 🔑 Key Takeaways: Tailoring advertising efforts to specific market segments improves engagement and ROI Segment audiences based on personas, including executives, decision-makers, and end-users, to personalize messaging and maxim...
Feb 29, 2024•13 min•Ep. 15
Are you ready to turn your PDF files into an engaging LinkedIn lead magnet? If you want to optimize your guides and document reports to attract your audience, tune in! Let’s explore how you can captivate and spark meaningful interactions using the triple threat document ads! In this episode, you’ll learn the latest LinkedIn advertising features that users and advertisers can benefit from. We’ll provide a detailed analysis covering its benefits, design considerations, engagement tactics, and inte...
Feb 07, 2024•32 min•Ep. 14
Holiday break is over and 2024 officially starts. Are you ready for LinkedIn as your most powerful tool as a B2B marketer? Equip yourself with the knowledge and strategies needed to navigate the exciting changes that lie ahead in LinkedIn marketing. In this episode, you'll hear the most anticipated LinkedIn predictions for the year 2024. We'll bring you a comprehensive short-term and long-term look at what lies ahead in the ever-evolving landscape of this professional networking platform. We'll ...
Jan 10, 2024•18 min•Ep. 13
The first quarter of the year is undeniably a unique window for opportunity. It's a fresh new start; businesses are gearing up for ambitious goals, and marketers are seeking new opportunities to start the year strong. In this episode, you'll learn how to prepare and get your LinkedIn marketing ready for a big Q1. We'll walk you through what you need to know, what to expect, what works best for the quarter, and why Q1 is the golden time for your LinkedIn Ads strategy! So, if you want to level up ...
Dec 13, 2023•9 min•Ep. 12
Tune in to our latest episode of LinkedIn Ads Radio where we unlock the secrets of LinkedIn's newest ad format: Thought Leader Ads! Join us and our guest, Taina Palombo-Price from LinkedIn, as we dive into how these ads are transforming the B2B marketing landscape. Learn about their unique ability to boost individual profiles, hear about the many ways that companies are using them successfully, and discover their remarkable performance results. Plus, get a sneak peek into the future of these ads...
Dec 07, 2023•23 min•Ep. 11
Do you want to power up your LinkedIn ads game and stay ahead in the ever-evolving digital marketing landscape? Tune in as we unravel the new features that LinkedIn has introduced to make your advertising efforts smarter, more targeted, and undeniably impactful! In this episode, you’ll learn what’s new to the LinkedIn Ads platform and how to use these latest features effectively and laser-focus your marketing efforts. We’ll explore strategies to ensure your ads reach exactly the audience you wan...
Nov 29, 2023•19 min•Ep. 10
Are you ready to finish the year strong with LinkedIn advertising? You may be someone who is looking for ways to optimize your ads and find success during the holiday season; then this episode is for you! Discover how to make the most out of this dynamic platform to achieve your year-end goals and maximize your ad campaign impact. You’ll learn the best strategies and tips to propel your LinkedIn ads efforts and help you ensure a successful Q4. Enjoy this episode? Let us know! Leave a rating and ...
Nov 10, 2023•12 min•Ep. 9
Scaling is one of the most exciting topics to talk about because this means that the marketing foundations you implement are working, and now you are ready to propel your LinkedIn ad campaigns to create more profit and growth. In this final episode of the LinkedIn Ads Masterclass, we’ll reveal the next-level advertising strategies and tactics for scaling your LinkedIn Ads campaigns and the optimization you want to make as your campaign is scaling. We’ll also talk about what’s coming up next to t...
Aug 02, 2023•16 min•Ep. 8
Do you want to see if your LinkedIn Ad campaign is working or not? Look at the data and understand the numbers. Easier said than done, right? It's true looking and figuring out the numbers can be difficult and confusing, but if you understand your campaign well, it will help you make better decisions for your next campaign's success. In this episode, you'll learn how to harness the power of data by optimizing your campaign's analytics and performance tracking, focusing on data that matters, and ...
Jul 26, 2023•20 min•Ep. 7
LinkedIn's Ad tools go far beyond the basics, providing a goldmine of opportunities for businesses and marketers like you seeking to elevate their marketing efforts. In this episode, we'll explore the advanced techniques LinkedIn tools and features offer to help you maximize your reach, engagement, and conversion on the world's leading professional networking platform. Get ready to elevate your LinkedIn ad campaign and unlock new opportunities for your business success. Enjoy this episode? Let u...
Jul 19, 2023•18 min•Ep. 6
In the world of advertising, the right words and visuals can make all the difference. A copy that resonates and a visually appealing design not only demands attention but also delivers results. In this episode, we'll discuss strategies and best practices in crafting your campaign materials that can elevate your LinkedIn and captivate your target audience. Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify. Mentioned Resources: Breakthrough Advertising by Euge...
Jul 16, 2023•19 min•Ep. 5
Linkedin offers a treasure trove of potential clients, partners, and industry influencers, but finding and engaging with your ideal audience can be a challenge. If you are looking for ways to reach your ideal audience but are not sure how to target them on LinkedIn, tune in! In this episode, we’ll discuss the LinkedIn targeting strategy and how to best use them in your campaign and reach your ideal audiences fast. From creating a target persona to doing AB testing, this episode is packed with de...
Jul 15, 2023•32 min•Ep. 4
Are you ready to level up your LinkedIn marketing game? Now that you know the right strategy and have a ready-to-go company page and profile (if not, listen to the previous episodes). It's time to create your first LinkedIn Ad Campaign to reach your target audience and connect your brand on the world's largest professional online platform. In this episode, I'll share a detailed step-by-step guide to creating your first LinkedIn Ad Campaign, equipping you with the right tools and knowledge to bui...
Jul 14, 2023•29 min•Ep. 3
Do you want to make the most out of your money and effort with your LinkedIn Ads campaign? One of the ways to achieve that is by optimizing your company page and profile to boost and maximize your traffic. In this masterclass episode, I’ll share insider tips and best practices in setting up your company page and profile to help you create a magnetic presence that attracts the right connections, establishes your authority, and unlocks opportunities for business growth and success. Enjoy this epis...
Jul 13, 2023•9 min•Ep. 2
Are you looking for ways to market and get quality leads for your B2B business? Whether you're a small business owner or a marketer who wants to leverage the power of the LinkedIn Ads campaign, this episode is for you! Join me as I walk you through the step-by-step process of maximizing your B2B marketing potential with LinkedIn Ads and a well-crafted marketing funnel. From building the foundation to successfully launching your campaign, this episode is packed with useful information ready for y...
Jul 12, 2023•22 min•Ep. 1
Learn LinkedIn Ads strategies and best practices battle-tested from over $100M in online advertising across 300+ companies. Get a masterclass on the best practices. Stay up to date on the LinkedIn Ads platform. LI Ads is constantly releasing new features. Marketing is constantly evolving. Keep your finger on the pulse so that you can get the best results from your marketing campaigns. Hear from experts who will provide insights into all things advertising. Learn ad creative best practices, copyw...
Jun 12, 2023•2 min
