[Masterclass] 3 - Getting Started: Creating Your First LinkedIn Ad Campaign

Are you ready to level up your LinkedIn marketing game? 

Now that you know the right strategy and have a ready-to-go company page and profile (if not, listen to the previous episodes). It's time to create your first LinkedIn Ad Campaign to reach your target audience and connect your brand on the world's largest professional online platform.

In this episode, I'll share a detailed step-by-step guide to creating your first LinkedIn Ad Campaign, equipping you with the right tools and knowledge to build effective ads that captivate, convert, and drive real business results.

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Ways to Connect:

LinkedIn: https://www.linkedin.com/in/anthonyblatner/

Website: https://speedworksocial.com/

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Timestamps Audio:

01:05 - Create Ad Account and LinkedIn Campaign Manager

02:51 - What To Do Inside the Campaign Creation Screen

03:47 - Brand Awareness Campaign Objective

05:40 - 3 Objectives in Consideration Campaign Stage

10:50 - Conversation Campaign Objective

13:39 - The Conversion Optimization on LinkedIn's End

15:00 - Audience Targeting Section

16;50 - Ads Format to Use

21:46 - LinkedIn Audience Network

23:08 - Campaign Budget and Schedule

24:20 - Optimization Goals and Bidding Strategy

27:17 - Conversion Tracking Section